LEAD MEDIA LLC

LEAD MEDIA LLC We are based in the Metro Atlanta area. We provide services to local businesses and individuals and s

12/21/2021

Successful branding programs are based on the concept of singularity.

The objective is to create in the mind of a potential customer the perception that there is no other product on the market quite like your product or service for that matter.

Remember marketing is not selling or sales. Many companies have separate departments for marketing and sales. Marketing is brand building. If you can build a powerful brand, you will have a powerful marketing program.

Need assistance with building your brand? Send us a DM ๐Ÿ“ฉ and letโ€™s talk.

My wife and I enjoyed the networking at McKenzie Suites last night. The city officials came by and we were able to meet ...
12/21/2021

My wife and I enjoyed the networking at McKenzie Suites last night. The city officials came by and we were able to meet the Mayor Jonesboro, Georgia and meet many of the business owners in the area.

This journey of being a business owner, stepping out on faith, living in a vision that only a few see, has its ups and downs.

But when you bet on your self and stand in the face of all odds and known that there is only one God, and when you are one with him, nothing, I mean nothing, is really in your way.

Itโ€™s just a journey of faith to realize that when we spoke this reality into existence it was so.

Keep going, keep pushing.

11/12/2021

We pride ourselves on establishing and amplifying brands.
The process brings us joy as we plan, strategize, and create.

We see the landscape of small business owners and the trouble they are having establishing their businesses online and within the thriving world of social media.

Technology has changed the way the world communicates and interacts and this has and will continue to change the way business is being done in our communities.

And LEAD MEDIA is here to be a guide and assist small business owners establish and amplify their business online and through social media as a brand.

We provide the digital branding framework and structure to establish and grow your digital brand presence online and amplify it through social media.

Learn more by visiting our website leadmediallc.com (link in bio).
Our ๐Ÿ“จ DMs are always open ๐Ÿ˜‰.

11/10/2021

As you develop your digital brand presence, you will realize that your brand invokes a certain personality, tone, and voice when communicating through the various channels online and through social media.

This personality is not only the persona of the brand, it is also the persona of your target audience and ideal customer.

๐—ง๐—›๐—˜ ๐—•๐—จ๐—ฌ๐—˜๐—ฅ ๐—ฃ๐—˜๐—ฅ๐—ฆ๐—ข๐—ก๐—”, ๐—•๐—จ๐—ฌ๐—˜๐—ฅ'๐—ฆ ๐—๐—ข๐—จ๐—ฅ๐—ก๐—˜๐—ฌ, ๐—”๐—ก๐—— ๐—ง๐—›๐—˜ ๐—•๐—ฅ๐—”๐—ก๐—— ๐—”๐—ฅ๐—–๐—›๐—˜๐—ง๐—ฌ๐—ฃ๐—˜ ๐—š๐—ข ๐—›๐—”๐—ก๐——-๐—œ๐—ก-๐—›๐—”๐—ก๐—— ๐—œ๐—ก ๐—ง๐—›๐—˜ ๐——๐—˜๐—ฉ๐—˜๐—Ÿ๐—ข๐—ฃ๐— ๐—˜๐—ก๐—ง, ๐—˜๐—ฆ๐—ง๐—”๐—•๐—Ÿ๐—œ๐—ฆ๐—›๐— ๐—˜๐—ก๐—ง, ๐—”๐—ก๐—— ๐— ๐—”๐—œ๐—ก๐—ง๐—˜๐—ก๐—”๐—ก๐—–๐—˜ ๐—ข๐—™ ๐—ฌ๐—ข๐—จ๐—ฅ ๐——๐—œ๐—š๐—œ๐—ง๐—”๐—Ÿ ๐—•๐—ฅ๐—”๐—ก๐—— ๐—ฃ๐—ฅ๐—˜๐—ฆ๐—˜๐—ก๐—–๐—˜.

Consider what the personality of your brand is and discover what your brand archetype is first through self-reflection on your overall business goals, then by looking at your buyer persona and journey.

Think about the language and energy conveyed by your customers. All of these nuances help you understand your brand archetype.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

Your brand should be a living and breathing entity taking on a life of its own. Just as your buyer personas are detailed...
11/10/2021

Your brand should be a living and breathing entity taking on a life of its own.

Just as your buyer personas are detailed written descriptions that help you understand their actions and thereby a journey for them to experience your brand.

A brand archetype is a way of presenting your brandโ€™s symbology, values, behaviors, and messages as a persona itself.

Your brandโ€™s archetype will be the guiding personality for not only your brand, but for your target audience as well.

Thus making it more recognizable and relatable to your target audience.

letmebrandyourbusiness

11/09/2021

Hereโ€™s a breakdown of the three stages of the buyer's journey that will provide you with deeper insight into how your brand can establish a journey and connection with your audience that will build trust and create longevity.

In the ๐Ÿ…ฐ๐Ÿ††๐Ÿ…ฐ๐Ÿ†๐Ÿ…ด๐Ÿ…ฝ๐Ÿ…ด๐Ÿ†‚๐Ÿ†‚ ๐Ÿ†‚๐Ÿ†ƒ๐Ÿ…ฐ๐Ÿ…ถ๐Ÿ…ด, the buyer becomes aware that they have a problem. It is at this point that the buyer is filled with a sense of need and a desire for solution becomes manifest.

During the ๐Ÿ…ฒ๐Ÿ…พ๐Ÿ…ฝ๐Ÿ†‚๐Ÿ…ธ๐Ÿ…ณ๐Ÿ…ด๐Ÿ†๐Ÿ…ฐ๐Ÿ†ƒ๐Ÿ…ธ๐Ÿ…พ๐Ÿ…ฝ ๐Ÿ†‚๐Ÿ†ƒ๐Ÿ…ฐ๐Ÿ…ถ๐Ÿ…ด, the buyer defines their problem based on the society in which they live and begin to search the web, ask relatives, etc. and begins to consider options to solve their problem.

The final stage is the decision stage. Here, the buyer evaluates and decides on the right provider to administer the solution. The solution would be them actually purchasing a product, service, or even booking an appointment with the company that provided them with the best online experience as they were in the phases of their buyer's journey.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

Hereโ€™s a breakdown of the three stages of the buyer's journey. First is the ๐Ÿ…ฐ๐Ÿ††๐Ÿ…ฐ๐Ÿ†๐Ÿ…ด๐Ÿ…ฝ๐Ÿ…ด๐Ÿ†‚๐Ÿ†‚ ๐Ÿ†‚๐Ÿ†ƒ๐Ÿ…ฐ๐Ÿ…ถ๐Ÿ…ด, the buyer becomes aware tha...
11/09/2021

Hereโ€™s a breakdown of the three stages of the buyer's journey.

First is the ๐Ÿ…ฐ๐Ÿ††๐Ÿ…ฐ๐Ÿ†๐Ÿ…ด๐Ÿ…ฝ๐Ÿ…ด๐Ÿ†‚๐Ÿ†‚ ๐Ÿ†‚๐Ÿ†ƒ๐Ÿ…ฐ๐Ÿ…ถ๐Ÿ…ด, the buyer becomes aware that they have a problem.

Second is the ๐Ÿ…ฒ๐Ÿ…พ๐Ÿ…ฝ๐Ÿ†‚๐Ÿ…ธ๐Ÿ…ณ๐Ÿ…ด๐Ÿ†๐Ÿ…ฐ๐Ÿ†ƒ๐Ÿ…ธ๐Ÿ…พ๐Ÿ…ฝ ๐Ÿ†‚๐Ÿ†ƒ๐Ÿ…ฐ๐Ÿ…ถ๐Ÿ…ด where the buyer defines their problem and considers options to solve it.

Third is the ๐Ÿ…ณ๐Ÿ…ด๐Ÿ…ฒ๐Ÿ…ธ๐Ÿ†‚๐Ÿ…ธ๐Ÿ…พ๐Ÿ…ฝ ๐Ÿ†‚๐Ÿ†ƒ๐Ÿ…ฐ๐Ÿ…ถ๐Ÿ…ด where the buyer evaluates and decides on the right provider to administer the solution.

The solution would be them actually purchasing a product, service, or even booking an appointment with the company that provided them with the best online experience as they were in the phases of their buyer's journey.

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11/08/2021

When you are developing your digital brand presence, it's not just about your business and the revenue you are seeking to generate.

As a business and brand you have to think about your customer and the overall experience they will receive when encountering and engaging with your brand.

Whenever your brand reaches a member of your target audience, they could be in one of three phases of what is called the buyer's journey.

We must understand that people are in different phases of the buyer's journey as we know from our own experience that people donโ€™t just wake up and buy things at random.

We all go through a process to become aware of, consider and evaluate, and decide to purchase a new product or service. And that is the purpose of the buyer's journey that describes how they advance along their path to purchase.

The awareness stage, the consideration stage, and the decision stage.

Put yourself in your customers shoes and provide them with a journey to help them make informed purchase decisions and this trust building approach will provide long-term benefits for your digital brand presence.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

Whenever your ideal customer is online looking for the solution to their problem.They could be in one of three phases of...
11/08/2021

Whenever your ideal customer is online looking for the solution to their problem.

They could be in one of three phases of what is called the buyer's journey.

๐—ง๐—ต๐—ฒ ๐—ฏ๐˜‚๐˜†๐—ฒ๐—ฟ'๐˜€ ๐—ท๐—ผ๐˜‚๐—ฟ๐—ป๐—ฒ๐˜† ๐—ฑ๐—ฒ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฏ๐—ฒ๐˜€ ๐—ฎ ๐—ฏ๐˜‚๐˜†๐—ฒ๐—ฟ'๐˜€ ๐—ฝ๐—ฎ๐˜๐—ต ๐˜๐—ผ ๐—ฝ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ.

๐Ÿšจ People donโ€™t just wake up and buy things at random.

They go through a process to become aware of, consider and evaluate, and decide to purchase a new product or service.

The buyer's journey can be broken down into three steps or "stages" that describe how they advance along their path to purchase:

1๏ธโƒฃ the awareness stage,

2๏ธโƒฃthe consideration stage

3๏ธโƒฃthe decision stage.

It is important to use this journey to help you structure the experience your company will provide to its ideal customers and target audience.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

11/05/2021

Here are 3 questions that you want to ask yourself when creating buyer personas for your digital brand:

Q1: What problem is my company meant to solve.

(A question to help frame the purpose of your brand)

Q2: How does my ideal customer phrase their problem when they type it into Google?

(This is a question that helps you get into the mind of your ideal customer)

Q3: Where does my ideal customer usually go to get the help they require?

(And lastly, this question place you in the mind of your ideal customer as a decision maker)

These questions allow for your company to create a digital experience that is tailored to not only your brand but to your customers personality as well.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

When creating buyer personas for your digital brand, you want to make sure you ask yourself or your team the right quest...
11/05/2021

When creating buyer personas for your digital brand, you want to make sure you ask yourself or your team the right questions.

Q1: What problem is my company meant to solve.

Q2: How does my ideal customer phrase their problem when they type it into Google?

Q3: Where does my ideal customer usually go to get the help they require?

These questions put you and your team in your customerโ€™s shoes.
This allows for your company to create a digital experience that is tailored to not only your brand but to your customers personality as well.

Click the link in my bio to learn more about our 90-Day Digital Brand Development Program. Where we work directly with you to establish your digital brand presence online and through social media. We are your one-stop shop for all things digital branding.

Address

120 N. McDonough Street, Suite #910
Jonesboro, GA
30236

Opening Hours

Monday 5pm - 12am
Tuesday 5pm - 12am
Wednesday 5pm - 12am
Thursday 5pm - 12am
Friday 5am - 12am
Saturday 10am - 12am
Sunday 10am - 12am

Telephone

+6787134738

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