Little Bird Marketing

06/04/2026

Most marketing teams are doing the right things, but doing them in the wrong order.

What do I mean by that?

✔️They pick a channel before they know their buyer.
✔️They build a campaign before they have a strategy.
✔️They measure everything except whether anyone actually bought anything.

Our CEO, Priscilla McKinney, talks about exactly this on Content Kingdom with Dave Ewing, and she brings the receipts.

If your marketing budget feels like you just don’t know where all the money went, this conversation is worth your time: https://hubs.la/Q04h3Gp40

05/29/2026

We need to hear from you.

On Ponderings from the Perch, host and Little Bird Marketing CEO Priscilla McKinney talks with leaders, marketers, and market researchers about what it actually takes to grow a brand and generate revenue. Now, she wants to know what you want to hear more of and what's working (or not) in the show.

Take the listener survey, and you're automatically entered to win a pair of Sony noise-canceling headphones. Your feedback shapes the topics, guests, and conversations for future episodes.

Whether you listen to every episode or tune in occasionally, your perspective matters. Click the link to share your thoughts:
https://hubs.la/Q04hBt720

05/27/2026

"Consumers in those categories where commoditization is still in the process, they will go to well-known brands, well-established brands, brands that they offer a different point of view. Because at the end of the day, you will spend the money in a safer place," and more insights from Sebastian Schuliaquer of AB InBev on this episode of Ponderings from the Perch.

He, along with host and our CEO, Priscilla McKinney, discuss how economic uncertainty drives consumers toward premium brands that offer proven quality and cultural relevance. They explore the evolution from big data to AI in consumer research, why maintaining consistent methodologies matters for long-term brand tracking, and how smart consumption patterns reshape the relationship between consumers and the brands they choose to support.

Want to hear more about how premiumization strategies succeed through deep consumer understanding and cultural connection? Click the link here: https://bit.ly/4oESlpp

05/26/2026

What if the difference between your current marketing results and breakthrough performance is just thinking differently?

Mental models aren't buzzwords. They're frameworks that help you see patterns that others miss, avoid costly mistakes, and make decisions that actually drive revenue.

Our new guide breaks down 8 essential mental models for better marketing strategy, no fluff, just practical applications for marketing leaders who need results.https://hubs.la/Q03XJldb0

05/22/2026

Feeling stuck in marketing doesn’t mean you’re doing it wrong.

Sometimes, talent and hard work aren’t enough—what really makes a difference is having a system to guide your efforts. A clear lead generation funnel can turn scattered ideas into steady progress.

Our SOAR™ System helps teams move from chaos to clarity. Is your business ready to SOAR? https://bit.ly/4cib9q0

05/20/2026

You do not own your social media followers. The platform does.

On this episode of Ponderings from the Perch, .Priscilla McKinney. makes the case that most B2B brands have confused visibility with ownership and that the difference between the two shows up exactly when it matters most.

Build the audience that actually belongs to you:

On this episode of Ponderings from the Perch, Priscilla McKinney discusses why most B2B brands have built their audience strategy on leased land.

05/12/2026

Writing for everyone is writing for no one.

Brands that cut through noise have a distinctive, consistent voice and a strategy behind every piece they publish. That is not a creative problem. It is a systems problem. On What Keeps Marketers Up at Night, Priscilla McKinney joins Jeff Spinella of Darwin to make the case for why brand voice is a competitive advantage and what happens to revenue when teams treat it as optional.

Find out what your content is actually costing you: https://bit.ly/4mcS8Ki

05/06/2026

"The difference between reach and influence is everything. Reach is how many people see your content once. Influence is being known and remembered for something useful by the right people," and more insights from host and CEO Priscilla McKinney on this episode of Ponderings from the Perch.

She discusses why most companies waste time when they obsess over algorithm changes instead of focusing on what they can actually control. McKinney reveals her Rule of 15 content strategy and explains how successful B2B companies build social media approaches so strong that platform changes become irrelevant to their success.

Want to hear more about how to transform social media from daily stress into strategic advantage? Click the link here: https://hubs.la/Q03H7RDL0

04/29/2026

"Nine times out of ten, whether it's an employee or client or anybody, people know what they need to do, but they need somebody to spar with to give them the confidence to say, okay, I think I know what I need to do," and more insights from Tara Marotti of Burke Inc. on this episode of Ponderings from the Perch, brought to you by PatientSight.

She, along with host and our CEO, Priscilla McKinney, discuss how Burke maintains its position as the research partner for complex problems by meeting clients exactly where they are in their decision-making process. They explore the balance between challenging clients to use existing data effectively while knowing when new research fills critical gaps.

Want to hear more about creating custom research approaches that deliver both insights and organizational confidence? Click the link here: https://hubs.la/Q03LqYbD0

04/24/2026

On Applied Brand Science's Coverbrand podcast with Ethan Decker, our CEO, Priscilla McKinney, breaks down the sunk cost principle in business relationships. Your clients have already connected you to their boss, made your brand name known in their company halls, and navigated the billing system hassle.

She discusses the elephant and monkey analogy for understanding how people make decisions—and why giving clients rationale beats trying to be purely rational.