Little Bird Marketing

09/10/2026

LinkedIn doesn't reward the loudest. It rewards the most consistent. Your buyers aren't just scrolling past you. They're checking your profile, reading back through your posts, and building a picture of who you are before they ever reach out. That means showing up once and hoping for the best is not a strategy. A cadence is built into your marketing system.

Learn how to build that system: https://bit.ly/4nvuZU4

09/09/2026

The mistake that management or buyers often make is thinking that another system helps me get out of a failing CRM situation.

Thomas Wieberneit of aheadCRM LLC talks with host and Little Bird Marketing CEO Priscilla McKinney about why CRM implementation fails when organizations confuse technology with strategy.

Fix your CRM strategy: https://hubs.la/Q03Ypc4-0

09/08/2026

Random content updates don't move the needle. Companies winning at content marketing run structured audits that identify exactly where improvements will drive the biggest gains.

The challenge? Most teams don't have the bandwidth or specialized skills to execute systematic content optimization. That's where AI comes in. It identifies gaps humans miss and suggests strategic improvements. You make the final call on what fits your brand and audience.

Learn how to make content optimization work for your organization: https://bit.ly/43U26rQ

09/03/2026

Keywords don't get you recommended anymore.

Answer engine optimization (AEO) is rewriting the rules, and clever copy is losing. On this episode of Ponderings from the Perch, Andy Crestodina, co-founder and CMO of Orbit Media, joins host and CEO Priscilla McKinney to make the case that real buyer questions now beat keywords every time.

Find what AEO actually scans for before it recommends you, or skips you: https://hubs.la/Q04tKk_r0

09/02/2026

What’s the difference between a hard-hitting headline and one that collects dust?

"Your research has to be timely!“ Timely facts, cultural facts - taking advantage of that, and understanding what that means for your industry, for your context, for an employer, is important. If it's fun, it's timely, it will make the news, but it's also valuable." Listen in for these and more insights from Svetlana Gershman (sponsored by Rival Technologies).

Build authoritative content: https://hubs.ly/Q03Y4Y820

08/31/2026

One of the biggest shifts in SEO isn't about keywords. It's about context. People are asking more detailed questions, and search engines are getting better at understanding what they're really looking for. AI has only accelerated that change.

That's why topic clusters matter more than ever. Instead of creating content that competes with itself, they help build a connected library of knowledge that makes it easier for both people and search engines to understand what your brand is known for.

It's a different way of thinking about content strategy, and it's becoming harder to ignore.
https://bit.ly/4igs5So

08/19/2026

The platforms are multiplying. The hard questions are not keeping pace.

On this episode of Ponderings from the Perch, Priscilla McKinney sits down with eight industry leaders at Greenbook's IIEX North American conference, and the conversations do not disappoint.

Reggie Alston of Ebony Marketing Systems, Jeremy Antoniuk of Scalafai, Rich Berenson of my-take, Belinda Brown of Gazelle Global, Daryl Collins and Derry Moore PhD of Decodis, Char-lynn Griffiths of Faire, Carlos Hevia of Multilingual Connections, and Bonnie Janzen of Decision Analysts are all asking versions of the same hard question about what the industry is actually building toward and who gets left out when the answers come too fast.

Find out what gets lost when speed compresses the timeline but not the hard problems: https://hubs.la/Q04lsxgQ0

08/12/2026

"You need a real kickoff meeting, and I mean official. It needs to be on the books, and people need to attend. It needs to be the sales and marketing teams and everybody who is going." Ready for this truth and more tough love from Priscilla? Then you’re ready for this episode!

Join Priscilla McKinney as she discusses how conferences require discipline, systems, and tracking metrics to become high-ROI marketing tactics. She breaks down the three-week planning phase that includes setting internal goals, conducting pre-conference research on speakers and sponsors, and creating target lists for networking—all before walking into the convention center.

Want to hear more about building conference strategies that generate measurable revenue? Don’t click this just days before your next conference! Listen now: https://hubs.la/Q03Xb-CY0

08/10/2026

Our July flock has officially landed, and we're excited to celebrate the people who made LinkedIn a little more interesting this month.

Congratulations to this month's Golden Egg winners. 🥚

See who made the list and, while you're there, give them a well-deserved follow. Great content deserves great company.

Here at Little Bird Marketing, we spend a lot of time talking about what great LinkedIn content looks like. We write about it, we teach it, we build entire systems around it.

08/07/2026

You're not advertising to a standing army. It's a marching parade.

That’s from a famous quote by the illustrious David Ogilvy, who knew a thing or two about marketing and revenue generation.

What does this mean for you? The big takeaway is that marketers and salespeople often give up too soon, before the message has had enough time to actually land.

Priscilla McKinney, our CEO and Momma Bird, joins Dave Ewing on Content Kingdom to walk through why focused, repeated messaging over six months outperforms the spray-and-pray approach every single time.

Learn what it actually means to hold your marketing accountable: https://hubs.la/Q04h3srD0