12/10/2024
99% of modern advertising hides behind trends. Here's how to be the 1% that sets them:
๐ญ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป ๐๐ต๐ฒ ๐ก๐ผ๐ฟ๐บ๐:
Every industry has its advertising norms. Some are necessary, like legal and warning statements (looking at you, pharmaceutical companies). Most, however, aren't. These norms exist because someone, a long time ago, decided this is how you show or talk about a product. And that became the norm.
๐ฎ ๐๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ ๐๐ต๐ฒ ๐๐ถ๐ด๐ด๐ฒ๐๐ ๐ข๐ณ๐ณ๐ฒ๐ป๐ฑ๐ฒ๐ฟ๐:
Want to see two of the biggest offenders? Look at any fragrance or jewelry ads (except Old Spice). Seriously, they've been advertising the same way since I was a kid, and that was a REALLY long time ago.
๐ฏ ๐๐ฒ ๐๐ผ๐น๐ฑ, ๐๐ฒ ๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐:
Be like Old Spice. How? Look at your industry and ask "why?" about everything. Then ask, "how can we do it a little differently?" And do it.
๐ฐ ๐๐ป๐ด๐ฎ๐ด๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ:
If you break free from the norms, your target audience will take notice. They'll appreciate the fresh perspective and you'll notice increased sales. Before you know it, you'll be setting the norms everyone else follows.
What do you think? What other industries have norms that need disrupting?
๐ฃ.๐ฆ.: If you're a fragrance or jewelry company, DM me with the phrase NORM! I've got ideas!
