04/23/2026
One of the biggest revelations that surprised me recently came from my Content Strategist:
AI uses LinkedIn to pull information.
Not Instagram, Not TikTok, but LINKEDIN!
Unfortunately people don't really post on LinkedIn. I'd say maybe 5% of people actually post on social media in general and less than 1% of that actually post on LinkedIn.
And this 1% are the professionals that are dominating and getting sourced on AI platforms like ChatGPT and Claude.
Instagram and TikTok are full of messy data. But LinkedIn is a jackpot of clean & professional data.
When someone asks AI, "What are the current trends in marketing?", it's more likely to pull from a 1,000-word LinkedIn article than a 15-second Reel caption.
And by consistently posting high-level frameworks on LinkedIn, you're training the AI model on your perspective.
You're not just building a brand, you're becoming the default authority in the AI knowledge base (which is something we’ve ALL been trying to figure out lately!)
So if you're only posting on Instagram and TikTok but IGNORING LinkedIn, you're missing the opportunity to elevate your personal brand.
Be honest…how often do you post on LinkedIn?