10/09/2026
A community space needs a brand that feels like it belongs to the people who use it.
For Green Street, part of that process was the name. As Donnie Rogers, Executive Director of Downtown Lee’s Summit Main Street, shares, the team spent nearly 10 years searching for one that captured their vision.
REACTOR helped guide the naming process, bringing those conversations into focus and helping the team find its way to Green Street. Then we brought that identity to life through the visual brand, voice, signage, and more.
Today, neighbors are gathering, kids are playing, and the community is making Green Street its own. We’re proud to have helped shape the brand that welcomes them.