Bernstein-Rein

Bernstein-Rein We are Retailigent®. Ideas accelerating growth.

06/23/2026

When your audience doesn’t know your category is relevant to them, you don’t start with the product. You start with what they’re already feeling.

For our work with American National, the awareness challenge wasn’t just explaining annuities. It was helping people recognize why the category mattered in the first place.

So we entered the conversation through a familiar emotion: the fear of market loss. From there, the message could build trust, create relevance and open the door to future consideration.

This video is part of a larger series designed to make a complex financial category feel more approachable, more timely and more connected to real consumer concerns.

Because awareness isn’t built by jumping straight to the solution. It’s built by understanding the barrier, naming the concern and earning permission to introduce something new.

We're proud to partner with American National on work rooted in strategy, empathy and a clear understanding of how people actually move from uncertainty to consideration.

Our summer interns have had a full few weeks at BR. From agency events and team meetings to retail store walks and every...
06/22/2026

Our summer interns have had a full few weeks at BR.

From agency events and team meetings to retail store walks and everyday moments around the office, they’re getting a closer look at how advertising comes together. And all the thinking, listening and learning that happens before the work goes out into the world.

They’ve also been introduced to their summer project partner: Coldwater, a Lee’s Summit organization supporting the community through fresh food, clothing, connection and care.

As one Coldwater team member shared, “When people are struggling, they need resource support, but they also need connection.”

That perspective is helping guide the work ahead as our interns begin turning what they’ve heard, seen and learned into strategy, storytelling and creative direction.

And we have a feeling they’re just getting started. Check back for more amazing work from the interns still to come.

06/19/2026

Celebrating 50 years of the McDonald’s Happy Meal.

Inspiration from a son. A legendary idea from a dad.

50 years ago, Bob Bernstein watched his son Steve find joy in the games on a cereal box. That small moment sparked something much bigger: the Happy Meal.

This Father’s Day, we’re celebrating all the dads and their big ideas. Happy Father’s Day from the BR Fam!

When you design for older adults, the details matter more. What’s clear. What’s easy. What actually helps. We partnered ...
06/17/2026

When you design for older adults, the details matter more.

What’s clear. What’s easy. What actually helps.

We partnered with ArchWell Health to bring their 2025 Community Impact Report to life with a focus on clarity, accessibility and real use. And we succeeded.

Learn more about the thinking our creative team applied to a project designed for adults age 60 and up on our blog:
https://www.b-r.com/articles/designing-for-clarity

The coffee supply has been warned. ☕ We’re welcoming five summer interns to BR, and they’re already bringing the kind of...
06/15/2026

The coffee supply has been warned. ☕

We’re welcoming five summer interns to BR, and they’re already bringing the kind of curiosity, energy and fresh perspective that makes the work better.

Meet Elena Nonemaker, Isaiah Keepes, Madi Lock, Nick Hodson and Riley King. Our 2026 intern class supporting art direction, account & project management, media planning, social media & strategy and copywriting.

Welcome to BR, team. Let’s make it a good one. 🙌

Big ideas. Local impact. Broadway fun. Allison Van Maanen and Paula Lintner recently headed to Nashville to join ArchWel...
06/12/2026

Big ideas. Local impact. Broadway fun.

Allison Van Maanen and Paula Lintner recently headed to Nashville to join ArchWell Health's CRS Summit, bringing together Community Relationship Specialists from across the country for two days of collaboration, learning and connection.

BR was there to share strategies for building trust through community partnerships, hyperlocal engagement and meaningful local relationships. All with an eye toward helping teams evaluate opportunities, adapt support strategies and create stronger community impact.

We also dug into the importance of brand consistency, because every logo, visual cue and community touchpoint plays a role in building familiarity and credibility.

And because no Nashville summit is complete without a little music, the team capped things off with a night out on Broadway. Plus a birthday celebration along the way.

Grateful for the chance to collaborate, learn and grow alongside our ArchWell Health partners.

06/10/2026

AI in the morning. Aisles in the afternoon.
Last week’s all-agency meeting was all about turning curiosity into action. We kicked things off with a real conversation about AI. What’s Sparking us? What’s Stalling us? And what we do next?
One of the biggest takeaways: the tools are powerful, but real momentum comes through getting together IRL to talk about how we’re using them, where we’re getting stuck and how we can help each other push through.
Then we took that curiosity on the road for some Retail Store Walks. Our teams shopped like consumers and decoded like strategists, looking for the moments that created confidence, caused friction, sparked desire or made the experience forgettable.
Because retail isn’t just what brands say they are. It’s what shoppers feel, notice and do in the moment.
A day full of smart questions, sharp observations and plenty of reasons to keep pushing each other forward.
That’s how the BR Family keeps learning, growing and getting better together.

New faces. Fresh energy. More good people around the table. Please join us in welcoming three new members of the BR Fami...
06/08/2026

New faces. Fresh energy. More good people around the table.

Please join us in welcoming three new members of the BR Family: Kyla Garcia, Account Executive; Emily Hilderhof, Project Manager; and Grace McLaughlin, Field Marketing & Direct Response Manager.

We’re so glad you’re here, and we can’t wait to see the impact you’ll make.

Welcome to BR, Kyla, Emily and Grace!

Wednesday night, the BR Family came together to honor something that has always mattered here. Spirit. The kind you feel...
06/05/2026

Wednesday night, the BR Family came together to honor something that has always mattered here.

Spirit.

The kind you feel in the way someone shows up. The way they work. The way they make people feel when the pressure is high and the room needs steadying.

That is the heart of the Gary Magee BR Spirit Award.

Named in memory of Gary Magee, whose work ethic, positive spirit and motivational enthusiasm left a lasting mark on everyone who had the chance to work with him, this award celebrates the people who carry that same energy forward.

This year, that person is Courtney Amos.

As Steve Bernstein, our CEO, shared, “Courtney embodies our ‘Be Real’ value every day. She is authentic, genuine and approachable. People trust her because they know exactly what they're getting: honesty, integrity, and thoughtful advice. She has a calming presence during difficult moments and a steady hand when the pressure is on.”

That’s Courtney.

Real. Steady. Generous with her time. Clear in her guidance. The kind of person who makes the work better because she makes the people around her better.

Courtney, thank you for all you do for BR, for our clients and for the people lucky enough to work alongside you. We’re so grateful to celebrate you as the 2025 Gary Magee BR Spirit Award winner.

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