Out of Bounds Communications LLC

07/30/2020

Attribution is an important concept in correctly measuring the effect of your digital marketing. Although most platforms default to 'last click' you can control how you report your data by using different attribution models such as first click or weighted averagtes. Read this article and learn about Facebook's relatively new Attribution Modeling tool!

http://outofboundscommunications.com/facebook-enhances-their-attribution-reporting/

07/24/2020

More reasons to keep your optimized!

Google is surfacing product attributes such as "Material" in Shopping ads.

07/21/2020

Looks like Google adding enhancements to their . Looks slit like some if the existing features on .

Smart Shopping, display ads, and image extensions are all getting a sprinkling of new features to enrich shopping in the Covid era.

07/13/2020

Google, Facebook and the other ad platforms can really help you make the most of your digital media spend if you carefully think through the objectives of your campaigns and budget accordingly. Read our blog post and learn more.

http://outofboundscommunications.com/the-discipline-of-knowing-your-digital-campaign-objectives/

06/29/2019

We put together a guide to help you choose the campaign objective that best aligns with your business goals.

06/03/2019

- Have you started using the new campaign level conversion tracking feature for ? It finally brings to the same conversion tracking capabilities as the .

Send a message to learn more

06/01/2019

Make sure you understand how to view your Instagram Stories analytics, and which metrics matter the most when building a strategy for this popular channel.

01/14/2018

socialmedia What it Takes to Create a Great Social Video: A 10-Step Guide

In this guide we take you through Hootsuite's 10-step video creation process and tell you how we made one of our most successful videos.

01/13/2018

Storytelling was still a fringe concept in marketing as recently as six years ago. Then something changed. Using LinkedIn data, we’ve pieced together the story behind the rise of storytelling in a year that transformed marketing: