09/26/2026
ALMA DEL MAR — CLIFFSIDE HOTEL 🌊
I took on The Brief Booth’s Alma del Mar branding brief and turned it into a complete Mediterranean boutique hotel identity.
The brief called for a brand identity, primary + secondary logo, hotel postcard series, guest book, hotel stamp/seal, small hotel newspaper, and any additional creative applications.
So I decided to push the concept further and create a full visual world around Alma del Mar.
✨ My approach:
I wanted the identity to feel like an old Mediterranean home that had been transformed into an intimate 12-room hotel — collected, slightly eccentric, nostalgic, and luxurious without feeling overly polished.
I built the visual identity around:
🌿 Olive branches & botanical details
🌊 Mediterranean coastal imagery
🏛️ Cliffside architecture
✒️ Elegant editorial typography
🪙 Antique gold accents
🎨 Deep Mediterranean blue, sand, terracotta & olive tones
📜 Vintage-inspired print textures
From the logo system and monogram to the postcards, guest book, hotel newspaper, stamp, room key, stationery, matchbox, and other branded touchpoints, I wanted every piece to feel like it belonged to the same place.
This project challenged me to think beyond a logo and consider how an entire brand would live inside a real guest experience.
— Alma del Mar Brief
Graphic Design & Brand Identity | 2026
Creations Avila
What do you think of Alma del Mar? 🌊✨