DivvyHQ

06/04/2024

For every content creator, there comes a time when your well of ideas will run dry. Luckily, there’s a whole world of and tools out there.

Our latest post is chalked full of hacks, tips, tricks, and tools that are sure to help you generate ideas that your audiences will actually want to consume.

https://bit.ly/456NJjm

Discover proven tips for uncovering new content ideas and ensure they are good ideas that are actually worth publishing.

05/31/2024

Despite having a solid , ex*****on plan, and team, your process can still turn into a chaotic mess.

Defining and documenting your production is key, not to mention having the right tools to keep team members efficient and accountable.

Let’s look closer at what it takes to grease the wheels and get your content production rolling at top speed.

A well-designed content production workflow allows you to maximize your marketing potential. Learn how to set up a solid workflow and remove any glitches.

05/22/2024

YEAH! Another AI webinar! 🎉 Hold up... This one is going to be...different. And no one is talking about this. 👇🏼

All of us in the world are trying our best to keep up with all the stuff (trends and tools and techniques, OH MY!).

But simply adopting the technology isn't enough.

To truly unlock its power, your content process and operation needs a strong foundation.

In our webinar 'AI is Not a Strategy' on May 29th, industry experts Robert Rose and Brody Dorland will show you exactly how to...

✔️ Create a step-by-step approach to auditing your content creation calendar and workflow process
✔️ Identify a maturity model for generative AI you can apply to your current content operations
✔️ Develop the right use cases so you can select the best technology for your needs.

Reserve your spot today! --> https://bit.ly/3UVJxye

Ready to harness the game-changing potential of generative AI? AI is transformative requiring careful planning and purposeful ex*****on.

05/20/2024

Back in 2011, we created our first "Killer Web Copy Template", which quickly became one of our most popular free resources for content managers at DivvyHQ.

It's now 2024 😳 and we’ve updated it to ensure it aligns with the latest best practices.

Download it now! --> https://bit.ly/3V53FiL

If you’ve ever dealt with writer’s block while creating web pages, learn how to use DivvyHQ’s Killer Web Copy Template to get over the hump.

05/13/2024

Is your capturing attention and generating leads? Considering it's one of the most difficult forms of content to produce, you need to be analyzing its regularly.

Here's a handy guide to help you understand the importance of and a breakdown of the 8 most important you should be tracking. 📊

Video marketing is effective, but it isn’t easy to do. Learn the best metrics and tools for video content analytics to determine your ROI.

05/02/2024

Do you ever feel like your organization, or even members of your team, don't understand the value of the content you produce?

In a world where reigns supreme, and competitors always seem to be doing more, your team needs to be fully committed and understand their impact.

Today, we bring you a few specific strategies to help you create a content that connects your team's effort back to the bottom line. By being...

✅ Transparent about business goals,
✅ Providing feedback, and
✅ Making the value of content clear,
.. You can ensure your team is fully invested in your success.

More here -->

Content marketing requires your whole team’s support to generate the best ideas and top-tier messaging. Learn how to enlighten others on the value of content.

04/29/2024

With the craze in full swing 🤖, creating is no longer a hurdle in . What IS still a hurdle is creating HIGH-QUALITY content that doesn't sound like unoriginal, regurgitated fluff.

So, how do you know if your content is actually high quality? 🤔

Before you give me the smarty-pants answer, "Because I actually wrote it!", let's take a few minutes to dig into the actual data. 📊

Yes, your data can tell you definitively whether your content is high quality, and if it's delivering a return on your time investment.

Link in the comment below!

Content is no longer king. Now, only high-quality content wears the crown. Does the content you're creating qualify? Let's find out.

04/26/2024

Could your use some pruning? 🤔

Much like pruning a garden that provides a more bountiful harvest in the coming season, part of your should be removing old and underperforming content that can boost traffic and germinate trust with new website visitors.

Here's how it's done -->

Content pruning can refresh your website to improve traffic and conversions. Learn the best practices for effective content pruning.

03/29/2024

How do you measure the ROI of ? 📊

How do you even begin to untangle all of the available to you and connect the dots back to actual sales?

It starts with identifying the metrics that matter, and collecting the data in a way that allows for calculation. Is that easier said than done? Probably. 🤔

But you need to start somewhere. Your team's existence may depend on it.

For more on this, click the link in the comments below.

03/21/2024

It's unfortunate to say this, but... Too many teams are still not putting enough emphasis on mapping their customer journey, and creating content that maps to specific stages of that journey.

Don't get us wrong, it's easier said than done.

But that doesn't mean that you shouldn't work towards that end state.

One of the best ways to get started is to leverage a mapping template to create your own content map. And we just so happen to have some guidance for you in this arena.

Interested? Link in the comments!

02/29/2024

We're getting some love from our local pubs... Thanks Startland News!!!

A Kansas City marketing tech startup’s acquisition by Lytho, a leading creative project management platform, is built upon the two brands’ complimentary company ideologies and tech, said Brock Stechman.

02/22/2024

For the past 12 years, the Divvy team has been on a mission to simplify the lives of and teams, and help them create better content, together.

As marketing/comms leaders, content managers, and producers, Divvy customers are constantly working with their creative counterparts to execute content-centric campaigns and deliver high-quality content assets. But within many organizations, teams, processes, and tools are often siloed into separate workstreams, resulting in inefficient processes, missed deadlines, and poor outcomes.

Today, we're PUMPED to announce that we've entered into an acquisition agreement with Lytho (formerly inMotionNow), the leading creative operations platform that provides a variety of creative workflow, review and approval, digital asset management, and automation tools for creative teams.

Imagine a world where all facets of a content operation happen in a single, integrated suite of tools. This is what we are working towards, and Divvy customers will have an opportunity to shape that experience.

This partnership will make it easier than ever for marketing, content, communications, AND creative teams to all work seamlessly, together.

To learn more, check out the official acquisition announcement: https://bit.ly/49lxRLt

Creative Operations + Content Operations: Two Best-In-Breed Platforms Join Forces to Streamline Marketing Ex*****on