Signal Theory

Signal Theory We build brands that resonate. We believe that everything communicates. We work with you to optimize your message and strengthen your brand.

Every web page, billboard, TV commercial, print ad, logo, and presentation sends a signal. The trick is to increase the power of the signal, the useful information, and reduce the incidence of noise, the useless information. What signal are you sending?

We are Association of National Advertisers (ANA) finalists! Adam Savage and Michelin Business made for an unforgettable ...
05/21/2026

We are Association of National Advertisers (ANA) finalists!

Adam Savage and Michelin Business made for an unforgettable campaign. We’re proud to see it recognized.

Congrats to our team. We loved every minute of making this one.

05/19/2026

In 10 years, an industry can reinvent itself entirely. Elijah Kleinsmith has been present for every change, sharp enough to know what mattered and grounded in the belief that the best work comes from embracing what's next.

As our Technology & Innovation Director, Elijah has spent a decade helping Signal Theory stay ahead of the curve, pushing our thinking and our work forward.

Happy 10 years, Elijah. We're lucky to have you 🎉

Four NAMA National Awards! 🏆 Two First Place wins and two Merit recognitions for work with the American Pecan Promotion ...
05/11/2026

Four NAMA National Awards! 🏆

Two First Place wins and two Merit recognitions for work with the American Pecan Promotion Board and AgroLiquid.

Grateful for the clients who trust us and the team that shows up for them every single time.

Learn more 👉 https://signals.fyi/4eFykO2

05/06/2026

Look who has landed. We're proud to announce a new partnership with an iconic Kansas City brand – The Nelson-Atkins Museum of Art. We can't wait to share what we're creating together.

📰 https://signals.fyi/4tlIVkP

The incomparable Diane Young is retiring after 13 years at Signal Theory. Her career is a testament to how far you can g...
04/30/2026

The incomparable Diane Young is retiring after 13 years at Signal Theory.

Her career is a testament to how far you can go with a growth mindset, genuine warmth and the right pair of sneakers. As an architect of great relationships, she’s left a lasting mark on every client account she touched and the entire discipline she led. So even as we prepare to say goodbye, we know we’ll be feeling her presence long after her last day.

With immense gratitude, we wish Diane all the best in her next chapter.

Read more here: https://signals.fyi/4vX2JNP

Nobody goes to Coachella hoping a brand will show up. But that doesn't mean you can't be the cool house with the dopest ...
04/17/2026

Nobody goes to Coachella hoping a brand will show up.

But that doesn't mean you can't be the cool house with the dopest snacks and drinks.

That's Thirst Trap from Sonic Drive-In, an activation at Revolve Fest that's just a chill place to hang and grab a Refresher, no brand harassment required. We even converted an ambulance into a "Thirst Aid" truck to cruise influencer houses across the desert. After the sun set, everyone turned their attention to Guess Compound for even more late-night refreshments.

Bring something valuable to the afterparty and nobody has to leave their comfort zone to be part of it. Proud to work alongside SONIC and Bespoke Sports & Entertainment on this one.

We are Effie Awards finalists!Our "Surprisingly Snackable Pecans" campaign for American Pecan Promotion Board is a 2026 ...
04/15/2026

We are Effie Awards finalists!

Our "Surprisingly Snackable Pecans" campaign for American Pecan Promotion Board is a 2026 Effie Awards finalist in the David vs. Goliath – Situational: Products category.

The Effie Awards are dedicated to leading, inspiring and championing marketing effectiveness globally.

Congrats to our team and our incredible partners at the American Pecan Promotion Board – this work wouldn't be possible (or as effective) without your collaboration.

And cheers to the little pecan that could!

We're expanding our Executive Committee with five leaders stepping into roles that match the impact they've already been...
03/31/2026

We're expanding our Executive Committee with five leaders stepping into roles that match the impact they've already been making.

Congrats to Evan Fast, Joe Wilper, Elijah Kleinsmith, Samantha Scantlebury and Seth Gunderson. 🎉

And a heartfelt thank you to Diane Young, who retires after 13 years of building this agency into what it is today.

Meet the team: https://bit.ly/4s52z3S

Agriculture isn’t just one thing. It’s everything.The soil. The science. The sweat equity beforesunrise. The fences that...
03/24/2026

Agriculture isn’t just one thing. It’s everything.
The soil. The science. The sweat equity before
sunrise. The fences that hold. The tires that turn.
The work that feeds a nation before it wakes up.
At Signal Theory, we’re proud to partner with the
brands that power every link in that chain.

, ,
, ,

These two were born to YAP – to be Young Advertising Professionals. This year, the KC Ad Club named their inaugural clas...
03/18/2026

These two were born to YAP – to be Young Advertising Professionals.

This year, the KC Ad Club named their inaugural class of Young Advertising Professionals, including our very own Chrissy Nguyen and Maddie Schuck. The award recognizes those under 30 who are already making their mark on the industry. To top it all off, Chrissy also earned the distinction of Board Member of the Year for her commitment to the Ad Club’s mission.

Chrissy and Maddie have been setting a new standard for leadership and creativity within our walls, without losing that sense of fun that fuels truly great work. We’re thrilled to see them celebrated among the broader community.

Address

4050 Pennsylvania Avenue #100
Kansas City, MO
64111

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18164741333

Website

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