Signal Theory

Signal Theory We build brands that resonate. We believe that everything communicates. We work with you to optimize your message and strengthen your brand.

Every web page, billboard, TV commercial, print ad, logo, and presentation sends a signal. The trick is to increase the power of the signal, the useful information, and reduce the incidence of noise, the useless information. What signal are you sending?

We brought home Association of National Advertisers (ANA) Gold 🥇 Our work with Michelin Business and GEARWRENCH Tools ea...
06/19/2026

We brought home Association of National Advertisers (ANA) Gold 🥇

Our work with Michelin Business and GEARWRENCH Tools earned top B2B honors – and it’s part of a bigger winning streak.

Head to the 🔗 and see everything we’ve been up to: https://signals.fyi/4emi3Ni

Signal Theory’s 2026 Intern Class has hit the ground running. For the next 10 weeks, they’ll be working on real projects...
06/10/2026

Signal Theory’s 2026 Intern Class has hit the ground running. For the next 10 weeks, they’ll be working on real projects with real impact. We have no doubt we’ll be learning a lot from them in return.

First order of business? Making it Headshot Official.

When it comes to social media, success is a moving target. Trends, algorithms and even platforms come and go. But a lead...
06/03/2026

When it comes to social media, success is a moving target. Trends, algorithms and even platforms come and go. But a leader like Matt Mills stands the test of time.

With Matt at the head of our award-winning content team, we’ll strengthen our approach to help clients find even more wins with their online communities.

Just when he thought the interviews were over, we hit him up with a few more questions. Tap for some early Matt Mills-isms.

Talk about a LOT of brainpower. A few weeks ago, the entire Signal Theory team gathered in Kansas City for our annual me...
06/02/2026

Talk about a LOT of brainpower.

A few weeks ago, the entire Signal Theory team gathered in Kansas City for our annual meeting. From exploring science-backed behavioral insights to highlighting furry friends and a full year of wins, we laughed, we learned and we came away inspired.

Here’s to another year of excellent work (and excellent company)!

We are Association of National Advertisers (ANA) finalists! Adam Savage and Michelin Business made for an unforgettable ...
05/21/2026

We are Association of National Advertisers (ANA) finalists!

Adam Savage and Michelin Business made for an unforgettable campaign. We’re proud to see it recognized.

Congrats to our team. We loved every minute of making this one.

05/19/2026

In 10 years, an industry can reinvent itself entirely. Elijah Kleinsmith has been present for every change, sharp enough to know what mattered and grounded in the belief that the best work comes from embracing what's next.

As our Technology & Innovation Director, Elijah has spent a decade helping Signal Theory stay ahead of the curve, pushing our thinking and our work forward.

Happy 10 years, Elijah. We're lucky to have you 🎉

Four NAMA National Awards! 🏆 Two First Place wins and two Merit recognitions for work with the American Pecan Promotion ...
05/11/2026

Four NAMA National Awards! 🏆

Two First Place wins and two Merit recognitions for work with the American Pecan Promotion Board and AgroLiquid.

Grateful for the clients who trust us and the team that shows up for them every single time.

Learn more 👉 https://signals.fyi/4eFykO2

05/06/2026

Look who has landed. We're proud to announce a new partnership with an iconic Kansas City brand – The Nelson-Atkins Museum of Art. We can't wait to share what we're creating together.

đź“° https://signals.fyi/4tlIVkP

The incomparable Diane Young is retiring after 13 years at Signal Theory. Her career is a testament to how far you can g...
04/30/2026

The incomparable Diane Young is retiring after 13 years at Signal Theory.

Her career is a testament to how far you can go with a growth mindset, genuine warmth and the right pair of sneakers. As an architect of great relationships, she’s left a lasting mark on every client account she touched and the entire discipline she led. So even as we prepare to say goodbye, we know we’ll be feeling her presence long after her last day.

With immense gratitude, we wish Diane all the best in her next chapter.

Read more here: https://signals.fyi/4vX2JNP

Address

4050 Pennsylvania Avenue #100
Kansas City, MO
64111

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18164741333

Website

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