Signal Theory

Signal Theory We build brands that resonate. We believe that everything communicates. We work with you to optimize your message and strengthen your brand.

Every web page, billboard, TV commercial, print ad, logo, and presentation sends a signal. The trick is to increase the power of the signal, the useful information, and reduce the incidence of noise, the useless information. What signal are you sending?

08/26/2026

Happy National Dog Day to the ones who actually run this place. (Spoiler: it's the dogs.)

08/19/2026

On this episode of CultivatED Marketer, hosted by Brent Bowen, Matt Tidwell, Ph.D., APR and Julie Masson, Signal Theory’s VP of Strategy, Samantha Scantlebury, talks about how her team spent an entire year doing something most strategists never get the chance to do: sit down with someone new every week and just listen. No agenda. No pitch. No product waiting at the end. Just a conversation.

✔ A new person each week, from different walks of life, ages, ethnicities and careers
✔ Sam calls it one of the most rewarding things she’s done
✔ Her takeaway: Brands can enter people’s lives through the right emotional openings

Hear the rest of what she learned from just listening:
https://signals.fyi/4wWBz9n

Since 2020, Signal Theory has published diversity numbers annually. Swipe through the 2026 audit to see where we’ve grow...
08/18/2026

Since 2020, Signal Theory has published diversity numbers annually. Swipe through the 2026 audit to see where we’ve grown and where we still have work to do.

Immensely proud of our work on MOCSA's End Foul Play campaign during the World Cup’s visit to Kansas City. An opportunit...
08/17/2026

Immensely proud of our work on MOCSA's End Foul Play campaign during the World Cup’s visit to Kansas City.

An opportunity to promote MOCSA’s mission on the world stage doesn’t come around every day, and we’re grateful to have the chance to collaborate with an institution that works to make this city safer.

08/14/2026

We’re passing the phone – and the torch.

While the summer interns’ time is up at Signal Theory, this cohort was next-level in their curiosity, commitment, collaborative spirit and kindness.

Interns, we already miss you, and we can’t wait to see all the wonderful things you do next 🥳

08/13/2026

The grill is hot. Talon's reactions? Even hotter. We sent in a crew to mess with him on camera and, honestly, the chaos made our whole summer.

07/29/2026

The beautiful game rolled into KC and our team could not stop talking about it. We grabbed the mic and kicked off the convo by asking what everyone loved most.

Our favorite co-CEOs are celebrating milestone anniversaries with Signal Theory this summer. After 25 years of Ali Mahaf...
07/24/2026

Our favorite co-CEOs are celebrating milestone anniversaries with Signal Theory this summer. After 25 years of Ali Mahaffy and 30 years of John January, we can’t imagine a time without them at the helm.

To measure the impact they’ve each had (which, really, how can you?), we pulled some stats from their time at Signal Theory so far.

07/13/2026

8 new bombshells have entered the Signal Theory villa, and they're ready to turn heads, pull the team for a chat and make this summer one to remember 🌴✨

07/01/2026

After 55 remarkable years, it’s hard to name just one thing that makes working at Signal Theory great. One thing’s clear, though: It all starts with the people.

Showing up for each other, putting real heart into the work and always asking what’s next. That’s been our recipe for 55 years now. And we’re just getting started.

Address

4050 Pennsylvania Avenue #100
Kansas City, MO
64111

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18164741333

Website

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