Barkleyokrp

03/06/2024

We've merged into BarkleyOKRP.
This is our first social post together.
And while nobody cares about another agency merger, this still went through 12 rounds of revisions.

12/20/2023

A brand no longer serves as an icon on a pedestal, centered mostly around when consumers make a purchase; instead, it is an orchestrated system that people encounter across a variety of well-defined dimensions. A brand's performance across those dimensions determines its success in a competitive market.

The results, meaning + and takeaways of Barkley’s Whole Brand Study for 2023. Ten minutes of learning that can liberate your brand strategy by our SVP + Director of Strategic Projects, David Gutting.





https://www.warc.com/SubscriberContent/article/warc-exclusive/finding-the-keys-to-liberating-brand-strategy-the-results-of-barkleys-whole-brand-study-for-2023/en-GB/153887

12/14/2023

Tony's Chocolonely is out to prove that business as a force for good should be the norm, not the exception. And its company culture, says Aidaly Sosa — head of marketing for Tony's Chocolonely USA — is an anchor for the brand as it raises awareness of social issues on a global scale, leads by example, and inspires others to think more carefully about their chocolate purchases.

Our Content Director, Jen Mazi, spoke with Sosa on how they prove their inside + out in her latest piece for Sustainable Brands.

Barkley Published 2 days ago. About a 4 minute read. Image: Tony's Chocolonely Sponsored Content / This article is sponsored by Barkley.

12/11/2023

Walking into Monday night (or really any night) dinner like you got this!

Our latest spot for showcasing the ease and satisfying feeling that your family will love dining on their fajitas!

12/11/2023

Congratulations to our friends at Planet Fitness on being one of the top 10 fastest-growing brands for Gen Z adults, according to Morning Consults Fastest Growing Brands report for 2023. The report ranks the top 20 brands based on the growth of the number of consumers who say they would consider buying something from the brand throughout the year.

OpenAI's ChatGPT topped Morning Consult's list of fastest growing brands, while Gen Z gravitated toward brands that went viral on TikTok.