Crux KC

09/02/2026

Lots of milestones as we celebrate 10 years!

As Crux celebrates its 10th year in business, the company is marking a year of significant milestones that reflect both sustained growth and the evolution of a business model that continues to challenge conventional thinking.

Read more of this from Crux KC at https://www.kcchamber.com/current-topics/crux-marks-10-years-of-growth-with-hall-of-champions-induction-and-fifth-consecutive-inc-5000-recognition.

09/01/2026

Congratulations to our partners at Mainstreet Credit Union for being named a top credit union! We’re proud to work alongside a team that continues to make an impact for its members and the communities it calls home.

Well deserved! 🎉

08/31/2026

The end of summer is a good reminder that business plans don't care what month it is.

While we're helping our clients finish the year strong, we're also making time to celebrate the team that makes it all happen. Our marketing team got together for a happy hour filled with great conversations, plenty of laughs and a chance to recharge.

The next four months can create significant business impact, but only if decisions are made early enough to matter. Here's to working hard, celebrating wins and finishing the year strong.

08/27/2026

One of the fastest ways to waste a marketing budget is to confuse activity with progress.

The question leaders should ask isn't "How much are we doing?" It's "What's changing because of this?"

The organizations that grow consistently focus on outcomes, not output.

That's true for marketing, it's true for leadership and it's true for nearly every business function.

08/26/2026

The easiest numbers to measure aren't always the ones that matter most.

Clicks, conversions and campaign spikes tell part of the story, but trust, familiarity and brand preference are what shape decisions before buyers ever start comparing options.

The strongest brands aren't built in a moment. They're built through consistency over time.

Read Ethan Whitehill's thoughts on why creating demand may be more valuable than chasing it: https://bit.ly/4vqADsN

08/25/2026

🎙️ NEW podcast episode out now!

President & Chief Strategy Officer Ethan Whitehill sits down with Melissa Mahoney, CEO of the IAAP | International Association of Administrative Professionals, to rethink the role of today’s administrative professional. Drawing on her journey from kindergarten teacher to CEO, Melissa shares why the strongest executive-admin relationships are strategic partnerships, how AI is creating new opportunities for the profession and why investing in administrative talent can drive real business value.

🎧 Listen now: https://bit.ly/4xgSswb

08/25/2026

Congratulations to all that made this possible!

08/24/2026

The best strategy sessions aren't about generating more ideas. They're about asking better questions.

- Where is growth coming from?
- What assumptions are we making about customers?
- What's changed in the market that we haven’t accounted for?

Good marketing starts with clarity. That's what we're working toward every time we gather around a whiteboard. Explore our services: https://bit.ly/3U0zQBO

08/20/2026

A common mistake leaders make in Q4 is treating planning as something that happens after the busy season. By then, most opportunities are already decided.

Strong fourth-quarter performance is usually the result of decisions made months earlier. Starting now gives your team time to align priorities, refine creative, allocate resources, and execute with confidence instead of reacting under pressure.

Maximize year-end opportunities with a strategic foundation: https://bit.ly/4w0MRbP

08/19/2026

The National WWI Museum and Memorial’s Centennial was an opportunity to do more than commemorate 100 years—it was a chance to define what comes next.

Through audience research and stakeholder insight, we focused on one core idea: more clearly connecting the lasting impact of World War I to the world today.

That insight led to —a platform designed to connect remembrance to responsibility and carry the lessons of World War I into the future.

What started as a campaign became a foundation for storytelling, partnerships and long-term audience engagement.

Explore the strategy behind the campaign: https://bit.ly/3TeNKA1

As the United States’ official museum dedicated exclusively to World War I, the National WWI Museum and Memorial approached its Centennial.