unbound agency

08/10/2022

Oh look, an economic downturn! Just one more challenge for small businesses. Does yours stand a chance of surviving a recession? Absolutely! With a focused approach, you can build relationships that keep those precious sales coming in.

Learn how we can help your small business weather the storm, using time-tested strategies. This week’s blog breaks down the basics.

https://unboundagency.com/blog/small-business-marketing-in-a-recession/

07/27/2022

“Inclusivity” is more than a buzzword. Pride Month fueled our determination to help our clients talk AND walk this key corporate value.

Read Sarah’s latest blog for insights on the evolution of inclusivity marketing, and areas where we can help you create stronger, more supportive content for all genders, races and sexual orientations. SPOILER ALERT: It all circles back to finding ways to actively promote those values inside your own company walls. Why not be your own inspiring content?

Learn more about bringing an inclusive brand to life. https://unboundagency.com/blog/inclusive-marketing/

07/15/2022

Talk of inflation and a possible recession have been dominating headlines for months. Consumers aren’t waiting for experts to label what they’re feeling at the pump and the register. To them, the situation is clear: something has to give.

As discussed in a Bloomberg article last week, both businesses and consumers are bracing for the impact of our declining financial environment. Whether or not the outcome earns the label of “recession,” shopper behavior is already reflecting that sober mindset.

Learn more about our views on marketing in times of financial adversity in Kelli’s latest blog.

https://unboundagency.com/blog/consumer-behavior-economic-downturn/

05/18/2022

These days consumers have a greater interest than ever to learn why brand’s do what they do vs. just being educated to what brands are selling.

Unbound works with clients to identify, distill and showcase a Brand Why that rings true. We even offer a workshop session for new clients, looking to better understand how we work and what makes us stand apart.

Check our more in Dave's latest blog: https://unboundagency.com/blog/brand-why/

05/04/2022

Great strategies take messaging guesswork off the table by unearthing brands’ differentiators, truths and insights, which in turn provide the foundation to inspire great creative.

Check out Dave's latest blog on how great strategy is in fact the springboard of great creative.

https://unboundagency.com/blog/great-strategy-great-creative/

04/22/2022

Contagious energy. Fearless ideas. Lots of smiles when the minds at the table start vibing. That just about sums up being blessed with the presence of Alex Wakim, CEO/CMO of Chou2 Pharma, on-site in our Kansas City headquarters. Earlier this week she joined us for an intensive two-day planning session to chart an electric new direction for our brand strategy. We miss her already.

Thank you Alex! We’re bottling up your lightning and not letting go of the inspired momentum you shared with the unbound team this week. ⚡️⚡️⚡️

04/05/2022

Hey, we know her! Check our very own Kelli Anstine via KC Ad Club. 😎

What does it take to become an expert in the ad industry? In the final edition of our Experts on Media Series, unbound agency SVP Director of Media Engagement & Integration Kelli Anstine, explains how it all starts with curiosity.

What tips do you have for media professionals? Share them with us. 👇

01/18/2022

Dave Lubeck is in Orlando, FL all week, helping our clients ensure another successful booth presence at NAVC VMX 2022. Consumers can now order products, and Vets can now sign up to become distributors at the newly launched eCom site - chou2pharma.com

New year - new things happening!

12/22/2021

May your days be merry & bright!

2021 was full of busy days, but our partners, colleagues and friends made them so much more merry & bright. For that, we thank you.

From all of us at Unbound, we wish you the happiest of holidays! 🎄🎁

12/20/2021

Despite 55% of retailers believing shoppers trust that their precious online orders will be fulfilled, only 38% of shoppers share in that confidence. Labor, tech and general process issues are all on the improvement to-do list for retailers. However, shopper DIY efforts like researching prices and inventory before hitting stores are helping bridge the gap. And retailers are acting accordingly, adopting new tech and assigning more employees to online order help, basically shopping for customers, and generally helping brick-and-mortars act as mini-fulfillment centers.



https://bit.ly/3ritQUE

12/15/2021

More than 214 million Americans plan to shower friends and family with gifts this holiday season. And according to a poll, a whopping 75% of these merry shoppers will be swiping an average of $620 on credit cards. In addition, 18% of folks say they’re planning on taking advantage of buy now, pay later services, with that number jumping to 36% for millennials. Interestingly, 17% of shoppers say they’ve been able to stash cash away as a result of things like pandemic stimulus checks and money saved from less commuting and travel.



https://bit.ly/3CBMVTR

12/14/2021

With big sales numbers predicted for this holiday season, retailers looking to seize the moment need to be on their toes when it comes to rolling with the punches of supply chain issues. With out-of-stock anxiety tearing through holiday shoppers’ this year, surveys reveal around 40% shopping in October, 60-70% via omnichannel and a new willingness to switch brands or retailers to get what they want. To help mitigate, retailers need to think about getting communications and promotions out early, and more on their social channels. In addition, creative and meaningful ways to take care of customers, and your workforce, will pay big dividends this year.



https://mck.co/3EAHsyi