Leverage Lab

06/23/2025

Did you catch this amazing opinion piece? Three solid strategies to combat the decline in search traffic due to Google Zero.

"Even companies that have successfully diversified are planning for total search traffic loss."

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.

03/25/2025

🚨 New Partnership Announcement 🚨

Leverage Lab has partnered with 5x5 to help media companies unlock more revenue from their existing audiences — by turning unknown users into known, addressable contacts and enriching first-party data for better targeting and campaign performance.

This solution gives publishers the power to:
Identify more of their site visitors
Boost match rates and lead quality
Activate smarter, high-performing campaigns
And it’s privacy-compliant

We’re already seeing success across clients — and the opportunity to grow is massive.

Let's connect!

/PRNewswire/ -- Leverage Lab, the foremost expert in leveraging first-party data to drive revenue for media companies, has partnered with 5x5, a member-driven...

12/13/2024

As we set our sights on the New Year, we’re diving into what 2024 taught us about turning first-party data into real outcomes. From breaking silos to delivering 6x ROI, this is how we’ve been ahead of the curve since 2017. 🧩 Read More!

2024: The Year of Data Conversations (But We’ve Been Living It for Years) As 2024 winds down, the spotlight is on data integration, AI readiness, and first-party data. Everywhere we look, industries are grappling with how to bring their data together, align it with strategic goals, and make it wor...

07/25/2024

Our very own AnnMarie Wills has long championed first-party data, building Leverage Lab over the past seven years to lead this revolution. Catch her insightful discussion on the latest MACMA podcast, and join us today at 3pm CST for our Leverage Lab webinar on how B2B media can leverage Retail Media Network strategies to unlock new revenue streams. Don't miss out on discovering how harnessing your data can transform your business!

https://shows.acast.com/64b2d72871b62900119dcdda/episodes/669bfc90fbb02ee946890155

07/25/2024

Join our webinar, TODAY, July 25 at 3pm CST to learn more about how data collaboration can and should happen in a data clean room environment.

But what's more, learn to take a page out of consumer Retail Media Networks book and learn how you can build your own model in the B2B publishing world. There is money being left on the table, and we can show you how to clean up.

Sign up now, even if you are unable to attend we will send you the recording via email following the session for future use - https://leveragelab.com/events/growth-lab-webinar-data-driven-profits-clean-rooms-retail-media-networks/

07/22/2024

This Thursday, July 25, we are back for another insightful webinar session! Be sure to get signed up to learn more about they keys to a successful Retail Media Network, and utilizing Data Clean Rooms.

https://leveragelab.com/events/growth-lab-webinar-data-driven-profits-clean-rooms-retail-media-networks/

07/21/2024

Who is this personalization at scale model for? Every company with a customer.

The idea that personalization at scale is only available to the largest organizations with powerful resources and available technology, data, and data science resources is far from the truth.

Within a short amount of time and for a fraction of what a large consulting firm would charge, Leverage Lab can have an organization up and running as a personalization engine within a matter of weeks.

So what are you waiting for?

https://leveragelab.com/blog/laying-the-groundwork-for-personalization-at-scale/

07/18/2024

A Data Clean Room is a secure environment where multiple parties can collaborate and analyze shared data without exposing or compromising the privacy of that data. These rooms are designed to ensure that the data remains anonymous and confidential, adhering to strict privacy regulations and standards.

How could your organization benefit from a Data Clean Room?

Find out on our next The Growth Lab webinar; Thursday, July 25 Data-Driven Profits: Clean Rooms & Retail Media Networks

07/15/2024

Your audience data is a goldmine for unending monetization. Make the most of it!



Credit: DALL-E AI-Generated Image

07/13/2024

Are you ready for “cookieless” marketing?

Well, first, cookies aren't really going away fully. First-party cookies are everywhere, but most organizations are not utilizing the depth of value they hold.

Unifying customer/audience data is paramount to building personalization and great user experience.

Let's unlock the full potential of your existing tech stack

07/10/2024

During our last webinar, we discussed the mechanics of customer data storage using the concrete visual of building a house. We find terms like, "Data Warehouse," "Data Lake," and "CDP" are often confused or mis-used.

Think about your customer data as your house. It is foundational to everything your business needs to function for your lifestyle.

House ideation graphics brought to you by DALL-E GenAi.

07/08/2024

First-Party Data Obsessed. ✔
Tech Agnostic. ✔
Ai + Data Science Driven. ✔

Leverage Lab will check all your technology and consultations boxes. Enrich your organization from operations, to marketing and sales. Your solution is specific to your business. Let's talk!