Westerlund, Co

11/03/2022

Creating a credible, compassionate, and relatable identity and build trust with your donors are key to nonprofit success this giving season. Ask yourself:

❓ Why should people donate to your cause? (Let's be honest, there are a million organizations doing the same thing, and some are probably more established than yours)
❓ Does your programming justify the funds you're asking?
❓ How can you prove that the funds raised brought a real impact?
❓ Have your organization been growing? (because nobody wants to donate to an organization that's on the binge of failing. That's a sad fact.)
❓ Do you make your donors feel appreciated?
❓ How do you keep your donors informed of what's happening with your organization and those you help?

11/02/2022

Are you providing value?

11/01/2022

The five fundamental nonprofit marketing strategies that will bring results.

Try the top 5 marketing strategies for nonprofits that will help you connect with your potential donors and make more impact.

10/27/2022

It is not that hard to create helpful content.
Step 1: keep your audience at the core.

10/26/2022

ABM or broad targeting?

10/25/2022

Email marketing remain one of the most critical strategies for both B2B and B2C businesses. With consumers rapidly growing, are you following all the best practices?

Check out the latest email marketing trends and best practices to optimize your small business email marketing strategy.

10/20/2022

Giving season is right around the corner. Has your organization planned a specific marketing s strategy for your biggest fundraisers of the year?

10/19/2022

Essentially, the helpful content update is designed to fight against spammy content, useless fluff, and outdated content. So, if you've been investing in your content quality, this update will bring you more benefits than harm.
If you haven't... well....
You know.

10/19/2022

We did it!
Proud to be included by UpCity as one of KS's best! If you're looking to be seen in this rapidly-developing digital world without sacrificing the human touch in your marketing strategy, come talk to us!
Your success is our bottom line.

10/15/2022

A few quick notes about the recent Helpful Content Update (I know, annoying!).

💬 It's ultimately done to penalize clickbaits, fraudulent, low-credibility and lazy content.
💬 It's an effort to push content writers to create for the audience instead of for the algorithm.
💬 It might be the most effective way to deal with the overwhelming amount of fluff that's out there right now
💬 It is not the end of the world for small businesses with limited content marketing spending or capacity
💬 It now puts even more focus on understanding your audience (and their intent)

Ask yourself the three questions shown below before creating any content, and you'll be just fine.
Don't want to worry about content marketing? Shoot me a DM!

04/17/2022

Just putting this out here. But it's up to you to do it or not.

Follow these social media best practices for 2022 if you want to reach a new level with your business. You do, don't you?

01/21/2022

Come to us for your social media marketing needs.

Westerlund, Co nominated as one of the Top 15 Best Social Media Marketing Agencies in Kansas City by Expertise.com.