Willoughby Design

Willoughby Design We Build Bonds Between People and Brands. Seeking a vibrant brand experience to grow your business? Oh honey, welcome to the hive.

We bring a vital female perspective to brand strategy, identity design, packaging, digital, campaigns and environments.

Brands, like humans, go through life stages from conception to adulthood. When well cared for, a brand can acquire such ...
05/29/2026

Brands, like humans, go through life stages from conception to adulthood. When well cared for, a brand can acquire such deep meaning that its presence becomes part of our lives and maybe even our culture for generations. We’re proud to see the Kansas City Current, a brand we designed and helped launch on October 30, 2021, all grown up and thriving. Here’s a little insight into how it got started.

Wes is joining us for the second summer in a row. We’re excited to have him back in the Hive.
05/22/2026

Wes is joining us for the second summer in a row. We’re excited to have him back in the Hive.

We joined the ICOM global network of independent agencies because as the brands we work with continue to have more and m...
05/21/2026

We joined the ICOM global network of independent agencies because as the brands we work with continue to have more and more international reach, the more connected we need to be with resources all over the world.

The energy and learning from this year’s conference in Porto delivered. There is nothing quite like getting people representing more than 50 countries together to share ideas, perspectives and inspiration. So much brain power in one place, all in one amazing city.

Big thanks to Wise Pirates for being such wonderful hosts and making the experience so memorable. 🇵🇹

And just like that! The RideKC Streetcar now serves Berkley Riverfront Park.It’s been an amazing ride to create the Ride...
05/18/2026

And just like that! The RideKC Streetcar now serves Berkley Riverfront Park.

It’s been an amazing ride to create the RideKC Streetcar name and brand identity that launched in 2016 and continue collaborating on the evolution of the visual identity and wayfinding as the system has grown.

Congratulations to the KC Streetcar team, partners and the entire KC community on this milestone. We’ve watched this brand grow up, thrive over time and become a part of the fabric of our city. This next extension is a reminder of what thoughtful public infrastructure, long-term vision and really committed and tenacious people can accomplish together.

05/15/2026

If we’ve said it once, we’ve said it a million times: A brand identity is wayyyyy more than a logo. It’s a “kit of parts” or “system” of iconography, typography, colors, photography, illustration, patterns and voice that is developed from a clear strategy and works together to create a consistent and engaging presence across everything your brand touches. Lots of work? Yes. Is the ROI worth it? Absolutely.

Welcome to the hive, Grace!
05/06/2026

Welcome to the hive, Grace!

05/04/2026

A brand is only as strong as the team of people who believe in it and support it every day. With shared values and clear goals, the possibilities are endless. We work with leadership groups to find alignment, create excitement, empower creativity and build unity.

Is the role of “designer” becoming obsolete in this quickly moving, AI-powered new world? Our co-CEO Megan Stephens dove...
04/28/2026

Is the role of “designer” becoming obsolete in this quickly moving, AI-powered new world? Our co-CEO Megan Stephens dove into it at KC Design Week’s Inside the Agency Mind with leaders from Hello Big Idea, MMGY Global and JJB Creative Design. The consensus? Great designers have always been more than pixel-pushers and order takers. They are visual thinkers, tastemakers, problem-solvers and systems-savants who have a talent for curating human experiences that resonate and engage. The ones who thrive will embrace new ways of working and never stop challenging the status quo.

04/23/2026

👁️👁️

Happy Earth Day from the Hive!
04/22/2026

Happy Earth Day from the Hive!

04/21/2026

When brand work is being considered, we never get started on design before clearly uncovering the problems that need to be solved and the business result that needs to be achieved. A clear strategy sets the team up with a roadmap for success.

If you’re curious and think your brand could be a more valuable asset for your company and your team, give us a call. A conversation is the best way to get started.

Address

1660 Genessee Street Suite A
Kansas City, MO
64102

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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