Look East

05/11/2026

Gen Z is reshaping the future of food. To help the food system better understand and connect with this powerful generation, we partnered with The Center for Food Integrity to create immersive influencer tours, backed by deep research and bold ideas. From ranch visits to kitchen competitions, these tours helped Gen Z foodies and farmers bridge the gap—and reach nearly 1 million consumers. Explore the case study. >>

Generation Z is poised to change the face of food through the developing beliefs and surging marketplace influence of these young adults. To effectively engage this unique consumer segment, those in the food system need to clearly understand Gen Z attitudes, behaviors, fears, and preferences – and...

05/07/2026

We are strategic advisors who partner with food and agriculture clients to build trust in people, products, processes & brands. Get to know more about our team. >> https://lookeast.com/team/

05/06/2026

Trust isn’t built overnight - but it is built intentionally. Our team helps food and ag clients earn trust through proven strategies, smart messaging and real-world training grounded in our peer-reviewed trust model. >>

Approach Where Trust Grows In today’s food system, the success of your business depends on whether or not consumers and other influential stakehold...

04/17/2026

Happy Birthday to our fearless founder and CEO, Charlie Arnot! From award-winning journalism to industry-shaping leadership, he’s done it all - while staying grounded, generous and always ready with a good story and joke. We’re grateful for your vision and leadership! >> https://lookeast.com/staff/charlie-arnot/

04/13/2026

Being in the spotlight doesn’t just test what you say... it reveals what you stand for. In her latest blog, Jana McGuire shares that in high-visibility moments, audiences are looking for more than information. They’re looking for clarity, empathy and alignment with their values. When trust is on the line, how you communicate becomes your reputation. Read more. >>

By Jana McGuire | Senior Account Director One of the most rewarding parts of my job is media and spokesperson training – helping clients feel confident when they step into the spotlight. Whether prepping for ...

04/11/2026

A missing shipment of chocolate bars. A fast-moving story. A reputation on the line.

In our latest blog, Michael Whitmer unpacks what a real-world crisis can teach us about communication under pressure and why silence or missteps can escalate a situation quickly.

The takeaway? Trust is built (or broken!) in the moments that matter most. >>

By Michael Whitmer, Vice President It sounds like the setup to a joke. A truck full of chocolate goes missing. Not a few boxes. Not a pallet or two. ...

03/30/2026

Websites are more than portals; they’re communication engines. That was the goal for the Council on Dairy Cattle Breeding (CDCB) when they partnered with us to reimagine their online presence. Through strategic planning, content overhaul and intuitive design, we helped build a resource hub that supports diverse users - from dairy producers to data experts and media. The result? A visually engaging, user‑friendly platform that reflects CDCB’s leadership in the dairy world. Explore the revamped site and learn how intentional design can make a difference. >> https://lookeast.com/case-study/revamping-web-presence/

03/27/2026

AI has changed the game for SEO, and your content strategy. From shifting search behaviors to AI-powered summaries, the rules of visibility are evolving fast. Check out our latest blog for seven actionable steps to boost your brand’s discoverability, credibility and relevance in an AI-driven search world. Read more. >>

By Jamie RzewnickiSenior Manager, DigitalWebsite traffic has taken a dip, click-through rates have seen better days and your social media posts are buried in the algorithm. What happened? AI happened, and the tactics that worked like a well-oiled machine to drive online traffic require some addition...

03/26/2026

Tough conversations? Fast-moving issues? We’re right there with our clients — from strategy to ex*****on. We bring fresh thinking, honest counsel and integrated solutions to tackle challenges and uncover opportunities. >>

Where trust grows. https://www.youtube.com/watch?v=VLWnOtR7G0g Every day, food and agriculture brands face a new wave of increased pressure from cons...

03/24/2026

On National Ag Day, we’re proud to celebrate the people, partnerships and purpose that power food and agriculture. From those who grow and raise to those who process, distribute and serve, this industry is built on hard work, innovation and trust. We’re grateful every day for the opportunity to support the people and organizations helping shape its future.