Monte Clark

05/08/2026

05/08/2026

In 2019 I wrote a book about LinkedIn.

I was confident. I had done the research. I knew what worked.

Then the pandemic hit, and everyone rushed to the platform at once.

With them came the bots. The automation tools. The connect-and-pitch sequences. The fake personalization. The copy-paste messages that somehow still said "I noticed your impressive profile."

I'd get a connection request, accept it, and have a pitch in my inbox before I finished my coffee.

The warmth got buried under the noise. And the strategies I wrote about in 2019 started losing their edge.

Fast forward nearly six years.

Well over 10,000 hours later, I built a new system. /nobody reads books anymore.
This system works on the platform as it exists today. I built it on fire and worked with those suffering from the same heat.

I call the system REACH UP. And the founders and executives using it are getting meetings, building relationships, and growing businesses without adding two hours a day to their already full plates.

It takes 4-6 months to build a pipeline that, today, you would say isn’t possible.

LinkedIn still works. You just have to know what year it is, be consistent, work at it, and never stop.

What's the biggest change you've noticed on LinkedIn in the last few years? /don’t say views dropped.

Don’t believe me? DM and I’ll share the testimonials and case studies.

05/07/2026

Three weeks into my REACH UP Cohort, Michael Liebowitz had four high-value prospects in his pipeline. One was already reviewing a proposal.

Three weeks.

Here is what he said about it: "The REACH process is very relationship-based, which is exactly what works for a B2B service business like mine. I'm showing up as a thought leader and making intentional, strategic moves instead of spinning my wheels."

No automation. No pitch sequences. No chasing strangers who never asked to hear from him.

Just a system built around relationships that put real opportunities on his calendar fast.
Michael had tried other systems before. His words: "They were way too technical and didn't fit how I work."

That's the part most people don't talk about. A system you won't use is not a system. It's just another thing on the list.

If your pipeline feels unpredictable right now, I'd love to show you what changed for Michael.
DM me and let's talk.

05/06/2026

I’m an owner-operator of my company. What’s my biggest challenge?

Trying to wear too many hats. What I have learned is that there are two hats that cannot be taken off for too long.

The first is my marketing hat. My content needs to do some heavy lifting without pause. I cannot have gaps. If it takes 27 touches before someone will speak with me, and I leave a month out every other month, then you can imagine how that will affect my ability to create new relationships.

The second is my relationship hat. Notice, I did not say my sales hat. I don’t sell. I solve very specific problems for very specific people. It’s my responsibility to lead by example and show my clients what the solution to their problem looks like. When they see it, I don’t need to sell.

If you are an owner-operator like me, you need to be the face of your brand; you need to lead your team to do the same. If relationships grow your business, then you need a strategy to create and nurture those relationships at scale.

Don’t waste your content. Be consistent and demand more out of what you produce.
Content for the sake of content is wasted effort. No content at all is not an option.

I've watched brilliant founders go six weeks without posting because life got in the way. Then they spend a Sunday afternoon writing four posts, schedule them all at once, and feel good about it for about eleven days.

Then it stops again. They complain about how views suck on Linkedin; Sunday comes again.

Here is what a real content engine looks like in practice.
You show up once or twice a month and have a real conversation on camera. You answer questions you already know the answers to. You tell stories you've told a hundred times on sales calls.

That conversation becomes video posts that your ICP actually wants to watch. Those videos warm up your ICP before you ever have a conversation.

You didn't stare at a blank screen. You didn't wonder what to say. You didn't add another thing to your already overwhelming list.

You just showed up and talked.

A system works whether you feel like it or not. Motivation is optional when the process is built.

We even give your Sunday back!

Who can’t use more relaxing Sundays!?

Oh, and views improve. Linkedin loves video content, and so does your ICP.

05/04/2026

A cheetah doesn't care about elephants. It eats gazelles. Like popcorn.

They don’t spend their energy trying to take down elephants.

Let’s talk about your pipeline. One of the greatest mistakes I see people make is pursuing the wrong ideal client persona. (ICP)

First, figure out what you were made to hunt.

Another fun fact about cheetahs: they eat every day, so they hunt every day.

Posting only when you’re starving is desperation. You'd better have something irresistible to make that work. /insert reality here: you don’t, and LinkedIn doesn’t work that way.

Don’t wait to reach out when things slow down.

Don’t show up in bursts and disappear for weeks, and wonder why nothing compounds.

Consistency is a decision, not a strategy.

The cheetah doesn't hope for a good outcome. It creates one.

Your ICP is on LinkedIn right now. They're watching who shows up and who disappears.

Know with certainty what you hunt. Show up with the right skills, and do it every day.

If a hunting analogy offends you, imagine the same analogy only with a cute little bunny raising a crop of carrots.