MAKE Digital Group

MAKE Digital Group Fearless Marketers + Designers + Developers who share a passion for creating great ideas.

MAKE Digital Group is a full-service digital marketing agency comprised of designers, developers, and fearless marketing visionaries. We build our clients' brands and online presence, from Fortune 500 corporations to small business startups. Together, we create intriguing campaigns for brands that want to MAKE a difference.

A new year brings fresh opportunities to improve. Goal setting is a great way to kick things off - but simply naming goa...
12/28/2023

A new year brings fresh opportunities to improve. Goal setting is a great way to kick things off - but simply naming goals isn't enough.

To set yourself up for success, aim for SMART goals:

🎯 Specific - Well-defined goals with clear details, not vague ideas.
📈 Measurable - Include quantifiable targets and metrics to track progress.
🙌 Achievable - Goals should motivate, not deflate. Make them realistic.
🗺️ Relevant - Goals must align with overall objectives and vision.
⏰ Time-bound - Put deadlines on goals to create urgency and focus.

Draft some personal and professional SMART goals and share with a friend for accountability. Don’t forget to break big goals into smaller milestones.

By committing to SMART goals, you can crush 2023. The future is bright when you plan ahead! What SMART goals are you setting?

Not to scare you or anything, but 2024 is less than a week away. Yep, the new year will be here before we know it. As Q4...
12/26/2023

Not to scare you or anything, but 2024 is less than a week away.

Yep, the new year will be here before we know it. As Q4 2023 wraps up, now is the perfect time to get intentional about defining your brand identity for 2024.

Revisiting your values, mission and vision prepares you for success in the year ahead. Here are a few tips:

Interview team members to identify what your brand means to them today. Look for common themes.
Research competitors and other admired brands. What values resonate in the current market?
Reflect on 2023 challenges and wins. What defined those moments?
Craft inspiring statements that feel authentic to you right now.
Share with stakeholders to align on priorities for 2024.
Broadcast outwardly to attract the right customers next year.

With a clear purpose established, you can confidently make decisions that ladder up to your brand values in 2024. The new year awaits! What are your plans for clarifying your brand identity?

As the year draws to a close, we want to wish you much joy and peace this holiday season, however you choose to celebrat...
12/21/2023

As the year draws to a close, we want to wish you much joy and peace this holiday season, however you choose to celebrate!

Whether you're gathering with loved ones, connecting from afar, continuing treasured traditions, or starting new ones, our hope is that your days are merry and bright.

However you honor this time - through festivities, reflection, service or cherished rituals - may your heart be filled with the spirit of the season.

Happy Holidays from our family to yours! Wishing you comfort, connection, and goodwill now and in 2024!

Your campaign was a smash hit! The hype was real, metrics went up, and you popped the champagne. But how do you keep the...
12/19/2023

Your campaign was a smash hit! The hype was real, metrics went up, and you popped the champagne. But how do you keep the momentum going when the confetti settles?

Here are a few ideas:

Strike while the iron's hot: Leverage campaign success for PR wins and partnership opportunities.
Reward and delight your new followers with special perks and exclusive content.
Double down on what worked by optimizing and repurposing top content.
Use the hype to build anticipation for your next big move. Tease it slowly.
Stay visible on social media and keep engaging with fans. Don't ghost them!
Analyze data for insights to inform future strategies.

A successful campaign is just the beginning. With smart follow-through, you can stretch the momentum into a movement. Just don't party too hard and lose focus!

Enjoy the win, then get back out there.

If you're like most entrepreneurs, you probably think you have a good handle on your marketing ROI. The truth? A stagger...
12/15/2023

If you're like most entrepreneurs, you probably think you have a good handle on your marketing ROI. The truth?

A staggering number of business owners are actually flying blind when it comes to truly understanding the return on their marketing investments.

🔍 Common Missteps:
Overvaluing vanity metrics
Ignoring long-term customer value
Incomplete data tracking

🎯 Your 2024 Plan:
Adopt comprehensive analytics tools
Focus on revenue-tied metrics
Run regular ROI reviews

In 2024, don't just think you know your ROI—actually know it. Take steps to measure and optimize where your marketing dollars go, and watch your business grow as a result.

In the race to get new customers, many businesses neglect the loyal ones they already have. But retention is where lasti...
12/14/2023

In the race to get new customers, many businesses neglect the loyal ones they already have. But retention is where lasting success lies. Here are tips for mastering the art:

👍 Surprise and delight with perks, gifts, and special offers just for current customers.
⚙️ Make it easy to get support and resolve issues quickly. A little forgiveness goes a long way.
📝 Monitor satisfaction levels and ask for feedback regularly. Then act on it.
🎖️ Reward loyalty with VIP access, tiered benefits and tailored recommendations.
📚 Craft educational content and resources to nurture customers over time.
👥 Foster community with exclusive member forums and social groups.

Acquiring customers requires constant effort and cost. Retaining them multiplies lifetime value. So roll out the red carpet for the clients who got you here. Valued customers are the ultimate prize.

Of course, a little begging never hurts if it comes right down to it.

(Just kidding. Kind of.)

It’s time for one of our favorite things – debunking myths about pay-per-click (PPC) advertising! Let’s go!🔮 Myth #1: P...
12/12/2023

It’s time for one of our favorite things – debunking myths about pay-per-click (PPC) advertising! Let’s go!

🔮 Myth #1: PPC stands for "Preposterously Pricey Clicks"
➡️ Reality: PPC is actually short for pay-per-click, a model where you pay for each ad click rather than impressions. The investment is well worth the highly targeted traffic.

🔮 Myth #2: PPC ads are only for huge corporations.
➡️ Reality: With thoughtful budgeting and targeting, PPC works for small businesses too. Just maybe hold off on that global celebrity endorsement for now.

🔮 Myth #3: PPC will magically convert without landing page optimization.
➡️ Reality: Your ads are just the opening act. Nail your landing page experience or the clicks go to waste. Put your conversion A-team on the case.

🔮 Myth #4: Set it and forget it.
➡️ Reality: Like a garden, PPC requires nurturing and care. Check back often to prune ineffective keywords and optimize for evolutions. Take the hands-on approach and watch your PPC blossom.

What other PPC myths have you heard? Share, and we'll gently debunk.

The healthcare industry is undergoing massive digital transformation. From telehealth to wearables, technology is revolu...
12/07/2023

The healthcare industry is undergoing massive digital transformation. From telehealth to wearables, technology is revolutionizing care delivery and engagement. To keep up, healthcare marketers must embrace digital or risk falling behind.

Focus on the patient journey and use data to hyper-personalize every touchpoint. Build omni-channel campaigns across platforms like mobile apps, websites, and social media. Leverage AI and automation for more effective messaging.

User experience is now king - optimize for convenience, accessibility, and mobile-first. And don't neglect SEO and content as patients increasingly self-educate online.

The pace of healthcare's digital change is dizzying but rich in opportunity. By investing in digital capabilities and meeting customers' evolving needs, healthcare marketers can thrive amidst the turbulence. Stay nimble, keep learning, and always put patients first. The marketing wins will follow.

The holidays are coming - and so are hordes of stressed shoppers! Is your website ready for the online traffic tsunami? ...
12/05/2023

The holidays are coming - and so are hordes of stressed shoppers! Is your website ready for the online traffic tsunami? 🌊 To avoid bottlenecks and browsing abandonment, optimize your site's user flow now.

Direct shoppers to best-selling products or holiday deals with visual cues and banners. Remove friction points in the checkout process. Show relevant cross-sells once the cart is full.

Keep forms short, provide live support, and test everything for mobile responsiveness. The last thing you need is a tiny text field to ruin the holidays!

Of course, don't forget the holiday cheer in your branding. 'Tis the season for festive photos, gift guides, and some decked-out web copy. ✨

With a streamlined user flow and festive flair, your site will sleigh those holiday sales goals.

(See what we did there? 🛷)

The elves at MAKE are standing by to help…

… just keep the eggnog away from the keyboards.

You may want to sit down for this one… It’s almost time to ring in 2024. Yes, really. As we look ahead to the new year, ...
11/30/2023

You may want to sit down for this one…

It’s almost time to ring in 2024.

Yes, really.

As we look ahead to the new year, here are some top digital marketing trends to watch:

📹 Live Video and Livestreaming - As video continues to dominate, live formats will become even more popular for engagement. Look for platforms like TikTok Live and features like shoppable livestreams.

🤖 AI-Powered Content - Leverage artificial intelligence to effortlessly produce written content, ads, Landing pages and more tailored to your goals. The machines are your marketing assistant!

🎧 Audio Experiences - Podcasting continues to grow, alongside music and voice-enabled interfaces. Find creative ways to engage audiences through audio.

🎯 Hyper-Personalization - Use data to deeply customize messaging and offers. The more targeted your campaigns, the better the ROI.

👥 Inclusive Marketing - Build authentic connections with diverse audiences by ensuring proper representation in campaigns.

As 2023 wraps up, analyze your marketing wins and losses to refine strategy. Then, ring in 2024 by embracing the latest digital trends early!

Feel free to share any 2024 predictions in the comments.

Tired of the same old marketing channels falling flat? Consider this: Your next customer is probably scrolling through t...
11/28/2023

Tired of the same old marketing channels falling flat? Consider this: Your next customer is probably scrolling through their smartphone right now. Mobile marketing is no longer a “nice-to-have”; it’s a must-have, and here’s why.

📱 Immediate and Personalized Connections
Your brand can literally be in the palm of your customers' hands. It doesn't get more personal than that.

🌐 Skyrocketing Mobile Traffic
In 2024, ignoring mobile marketing is akin to willingly missing out on more than half of your potential audience.

🛒 Mobile Commerce is Booming
Did you know that mobile devices account for nearly half of all e-commerce traffic? Cash in on this mobile buying trend or miss the boat.

🔄 Mobile Adds a Layer to Omnichannel Strategies
Complement your existing marketing campaigns with mobile touchpoints. Consistency is key, and mobile is the perfect medium to round out your messaging.

Your mobile marketing strategy is your new frontline for customer engagement, so equip yourself properly. Make it a priority, not an afterthought.

Nov 23This Thanksgiving, we at MAKE have so much to be grateful for.First and foremost, we're thankful for you - our ama...
11/23/2023

Nov 23
This Thanksgiving, we at MAKE have so much to be grateful for.

First and foremost, we're thankful for you - our amazing customers. Your support, trust, and enthusiasm for our brand make all our hard work worthwhile. We wouldn't be here without you.

We're also grateful for our talented, dedicated team members who selflessly give their time, energy, and passion to grow MAKE into something great. Every day, their creativity and innovation blow us away.

And, of course, we appreciate our partners and suppliers who help bring MAKE's vision to life. We're proud to collaborate with such an inspiring community.

This year has held many blessings and some challenges alike. But through it all, we've felt the love and backing of so many around us. For that, we are incredibly thankful.

From our family to yours, Happy Thanksgiving! We wish you a joyful holiday surrounded by the people and things that matter most.

Just don't get into any family arguments over the last dinner roll…

… save us one!

Address

510 Walnut Street Suite 301
Kansas City, MO
64111

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18168666253

Website

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