05/01/2026
This or That: Marketing Edition 👀
Some marketing decisions come down to choosing the strategy that fits your audience best. Both of these approaches can work, but they serve different purposes.
This: Long-form educational posts that explain ideas in depth and build authority.
That: Short-form videos that deliver quick insights and capture attention fast.
One builds a deeper understanding. The other expands reach and discoverability.
The real magic often happens when brands find a balance between the two.
Which do you think is more powerful right now for brand growth: long-form content or short-form video?