Creative Marketing Programs - Kansas City

06/15/2023

Our website just got a makeover! Explore the stylish design and improved user experience at cmpkc.com, and learn how new mover marketing can give your business a competitive edge by targeting and connecting with new residents in your community.

CMPkc is a marketing firm specializing in digital and direct marketing, database and new mover marketing solutions for healthcare and other segments.

10/26/2022

3 key components to a healthcare Digital Marketing Campaign that gets results!
1. Define your target audience. This means developing the right list. Who do you want to see your digital ads for a new neurosurgeon? Prospects who are looking into damage to their spine could be a place to start!
2. Know what other hospitals are doing and which of their campaigns are successful. (There’s something to be said for uniqueness, though, even in the healthcare marketing field.)
3. Provide a positive user experience. Although no one really wants to be looking for a hospital, doctors’ office or urgent care, creating a simple and straightforward experience on your website and IP ads will go a long way.

If you would like to learn about more ways to improve your digital marketing campaign, please follow this link: https://www.influencive.com/7-unique-tips-for-creating-a-successful-digital-marketing-plan/

Interested in a digital ad campaign that can get results for your hospital?
has you covered.

Business by Jacob MSeptember 30, 20227:35 amSeptember 29, 2022 7 Unique Tips for Creating a Successful Digital Marketing Plan If you’re not using digital marketing to reach your target audience, you’re missing out on many potential customers. Research has found that businesses that use digital m...

10/20/2022

Did you know? Health systems that use multiple channels to interact with their new movers can increase their marketing response significantly.

What different channels does CMPkc utilize?
• Personalized URLs (PURLs)
• IP Targeting
• Mobile Device Targeting

To learn more about these features of our full-service new mover marketing, visit:
https://cmpkc.com/Blog/building_a_multi_channel

10/19/2022

Proprietary Mapping Methodology

Starting with the physical addresses of your target audience and a list of your locations, we calculate the mileage between each residence and your locations to determine the closest location to each home. Then we create easy-to-read custom maps that clearly demonstrate the proximity between the recipient’s home and that closest location.

Drive-route maps display the fastest driving route to the nearest single location. Proximity maps place the mail recipient’s home on the map along with multiple locations, which can be ranked in distance order.

Want to learn more?
https://www.cmpkc.com/services/proximity-map

10/13/2022

Evidence-Based Marketing It Starts with A/B Split Testing. With the Help of our hospital clients located across the country, we’ve tested every component of our New Mover engagement campaigns. Health systems that wish to implement a campaign with significantly higher response rates and ROI can benefit from our 30+ years of relentless testing.

CMPkc is a marketing firm specializing in digital and direct marketing, database and new mover marketing solutions for healthcare and other segments.

10/12/2022

Direct Mail is Heating Up. But Why? One reason is that younger people do not associate direct mail with “junk mail” like the generations before them did. Today, people get tons of emails and only a few pieces of actual mail, so direct mail stands out. Want to make direct mail work for you? A postcard is an easy and inexpensive way to get started.
https://cmpkc.com/services/direct-mail
https://www.sba.gov/blog/direct-mail-hot-again-heres-how-use-it

09/15/2022

CMPkc Mahomies

08/17/2022

What is the real reason people are leaving big cities?

The three most compelling reasons are:
1. Price. The average home in San Francisco costs more than $1.5 Million. Convincing people to stay in these high-priced areas is more and more difficult.
2. The recent trend of online work. As remote work becomes more and more available, people can live anywhere.
3. Weather. People are tending to move to cities in warmer areas such as California, Florida and Texas.

Want to learn more about growing your business for new movers?

Source: https://www.cnbc.com/2022/07/24/redfin-homebuyers-want-to-leave-san-francisco-los-angeles-new-york.html

CMPkc is a marketing firm specializing in digital and direct marketing, database and new mover marketing solutions for healthcare and other segments.

08/15/2022

The Art & Science of Relationship Marketing

CMPkc combines innovative direct mail and digital advertising, along with other proven strategies, to drive healthcare utilization.

Personalized direct mail – with variable data components
Targeted digital IP ads – work in sync with direct mail
Personal URLs (PURLs) – drive increased online engagement
Custom mapping – dynamically printed and Google-integrated online mapping
Marketing automation – ongoing relationship management
Analytics – drive campaign optimization and ROI

CMPkc is a marketing firm specializing in digital and direct marketing, database and new mover marketing solutions for healthcare and other segments.

08/11/2022

The paper vs. digital debate doesn’t end with our initial outreach

Once marketers learn the healthcare interests of New Movers, CMPkc sends fulfillment communications that promote those specific service lines. And again, the debate is the same: Why send printed collateral as a follow-up communication? Why not just email them?

The difference in sending paper fulfillment versus email fulfillment is significant. Paper fulfillment results in about double the utilization rate. One hospital system CMPkc tested could have increased utilization by nearly $1.3 million in downstream revenue by sending printed collateral.
https://cmpkc.com/healthcare

08/10/2022

Evidence-Based Marketing

It Starts with A/B Split Testing. With the Help of our hospital clients located across the country, we’ve tested every component of our New Mover engagement campaigns. Health systems that wish to implement a campaign with significantly higher response rates and ROI can benefit from our 30+ years of relentless testing.
https://cmpkc.com/abtesting

08/04/2022

IP Direct Marketing

Digital impressions can be served to smartphones, tablets, and computers (any WiFi-connected device) in the target household at the same time your direct mail with customized maps arrives.

This is true one-to-one multi-channel marketing.
https://cmpkc.com/solutions/ip-direct-marketing