OMG Innovative Solutions

OMG Innovative Solutions Your brand is our business. We provide social media marketing and management to build your client base through organic and paid marketing strategies.

Our targeted user engagement tactics will increase your reach, impressions, interactions, and followers.

Let's talkย ๐“ต๐“ธ๐“ฌ๐“ช๐“ฝ๐“ฒ๐“ธ๐“ท๐Ÿ“(& isnโ€™t this one beautiful?! ๐Ÿ˜)Just likeย  , adding a location to your posts makes it searchable. If...
05/27/2021

Let's talkย ๐“ต๐“ธ๐“ฌ๐“ช๐“ฝ๐“ฒ๐“ธ๐“ท๐Ÿ“(& isnโ€™t this one beautiful?! ๐Ÿ˜)
Just likeย  , adding a location to your posts makes it searchable. If someone searches for the location you tagged, your post may show up in the results.ย 

Tag locations ๐“‡๐‘’๐“๐‘’๐“‹๐’ถ๐“ƒ๐“‰ to your audience & brand. Located in a shopping mall? Use the mall location. Participating in a community event? Tag the city where itโ€™s taking place.

More opportunities to be seen = better exposure for your brand! (A serious no brainer!)

Hi there ๐Ÿ‘‹๐Ÿผ Iโ€™m Rae, a busy social media manager whoโ€™s bringing the โ“ขโ“žโ“’โ“˜โ“โ“› in ๐“ˆ๐‘œ๐’ธ๐’พ๐’ถ๐“ ๐“‚๐‘’๐’น๐’พ๐’ถ to this account ๐ŸŽ‰ ๐’œ ๐’ป๐‘’๐“Œ ๐“‰๐’ฝ๐’พ๐“ƒ๐‘”...
05/20/2021

Hi there ๐Ÿ‘‹๐Ÿผ Iโ€™m Rae, a busy social media manager whoโ€™s bringing the โ“ขโ“žโ“’โ“˜โ“โ“› in ๐“ˆ๐‘œ๐’ธ๐’พ๐’ถ๐“ ๐“‚๐‘’๐’น๐’พ๐’ถ to this account ๐ŸŽ‰
๐’œ ๐’ป๐‘’๐“Œ ๐“‰๐’ฝ๐’พ๐“ƒ๐‘”๐“ˆ ๐’ถ๐’ท๐‘œ๐“Š๐“‰ ๐“‚๐‘’...

Iโ€™m AZ based but a Midwest girl at โค๏ธ

I love to DIY & am always looking for a new project (suggestions welcome!)

In addition to communications, I have a BA in Sustainability & try my best to live wisely everyday ๐ŸŒŽ

๐’ฉ๐’พ๐’ธ๐‘’ ๐“‰๐‘œ ๐“‚๐‘’๐‘’๐“‰ ๐“Ž๐‘œ๐“Š!

It would be nice if you get connect your brand's products and services to EVERYONE on EVERY platformโ€ฆbut the truth is, m...
10/24/2020

It would be nice if you get connect your brand's products and services to EVERYONE on EVERY platformโ€ฆbut the truth is, marketing to your target audience, or the group of people most likely to take action by seeing your message, is the much more effective.
But how do you know who that is? ๐Ÿค”
A good start is to define:
๐Ÿ‘ค The need for the product/service - what is the reason your target audience is buying?
๐Ÿ‘ค Demographics - age, gender, education of your most frequent customers?
๐Ÿ‘ค Interests - what do your customers like? Sustainability? Traveling? Outdoor activities?
๐Ÿ‘ค Behavior - what does this audience do? Read travel blogs? Spend hours on Reddit?
Answering these questions will help you understand where to reach your customers, and help you craft content that motivates conversion!

Who's ready for sp๐ŸŽƒ๐ŸŽƒky season?! ๐Ÿ™‹โ€โ™€๏ธ Use the change of the seasons to do some refreshing on your brand's imaging and mes...
10/08/2020

Who's ready for sp๐ŸŽƒ๐ŸŽƒky season?! ๐Ÿ™‹โ€โ™€๏ธ Use the change of the seasons to do some refreshing on your brand's imaging and messaging. Start to think about the holidays before us, and how you might benefit from them.
Will youโ€ฆ.
๐Ÿ‘ปCreate a Halloween special?
๐ŸฆƒFocus on things you're thankful for around Thanksgiving? ๐ŸŽ„Offer some kind of donation incentive for purchases near Christmastime?
How does your brand plan to take advantage of the holiday season?
๐Ÿ‘ป

ANALYZE. How does your social media strategy measure up? A key component of ANY marketing strategy is to measure and tra...
09/12/2020

ANALYZE. How does your social media strategy measure up? A key component of ANY marketing strategy is to measure and track.
What is working and what isn't?
Some key KPIs for your social media focus include:
๐ŸŒตConversions. How much web traffic is being led by your social media? How many of those customers buy, sign up for your newsletter, join your loyalty program, etc.?
๐ŸŒตCost per Click. How much are you paying for your leads? (And are they converting!?)
๐ŸŒตLikes, Comments, Shares, Mentions. How is your audience responding to the content you're creating?
โ€ฆ..
No time to track all of these? OMG Innovative Solutions is here to help! Send us a message today for your social media strategy proposal.

SHOW SOME LOVE. The best way to engage your audience? Communicate with them! Like, comment, and follow on RELEVANT accou...
09/05/2020

SHOW SOME LOVE. The best way to engage your audience? Communicate with them! Like, comment, and follow on RELEVANT accounts and photos. Keep your interactions authentic! ๐ŸŒŸ
Here are some ideas on how to get started:
๐ŸฆฉFollow hashtags related to your brand
๐ŸฆฉJoin communities like Facebook Groups, Twitter Chats or LinkedIn Groups to find like-minded individuals and build relationships
๐ŸฆฉFrequently check your business's geotagged location for photos tagged by your customers โ€”engage with these!
โ€ฆ..
Keep the social in social media to build your brand!

"Branding is the art of differentiation" - David BrierHow do you differentiate? Give your brand its own, UNIQUE LIFE thr...
07/17/2020

"Branding is the art of differentiation" - David Brier
How do you differentiate?
Give your brand its own, UNIQUE LIFE through:
๐Ÿ Creative content creation
๐Ÿ Authentic captioning
๐Ÿ Including your logo on your content
๐Ÿ Creating a branded hashtag
๐Ÿ Authentic comments and responses
How else do YOU differentiate? Share below!

DONUT hesitate to be authentic in your posts! There once was a time when posts with short and sweet captions were always...
07/10/2020

DONUT hesitate to be authentic in your posts! There once was a time when posts with short and sweet captions were always the winners. NOT today!
Your followers want to hear the voice of your brand and connect with your story. Make it personal, make it real. Not every post needs a call to action!
Creating an authentic and cohesive brand image is what will bring in followers that are here to stay. ๐Ÿฉ๐Ÿญ๐Ÿง

This motto is appropriate for just about anything life throws at you, but ESPECIALLY on social media. Engagement is ever...
07/03/2020

This motto is appropriate for just about anything life throws at you, but ESPECIALLY on social media. Engagement is everything on Instagram, liking, commenting, and following posts and accounts that are relevant to your business are KEY to success in the algorithm. BUT even the best targeted user engagement strategies take time.
KEEP GOING.
It may seem like your likes and comments are not paying off, but they WILL. Keep engaging, keep posting and watch it all pay off in the long run. โœจ

Strategy [ strat-i-jee ]Noun1. a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or res...
04/16/2020

Strategy [ strat-i-jee ]
Noun
1. a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result

Having a social media strategy is KEY to achieving results. So how do you build a successful plan of action?

The first step in determining HOW to act, is determining WHAT you are trying to achieve! Use the acronym SMART ๐Ÿค“ to establish your business objectivesโ€”these will guide your plan.

Create goals that are:
Specific
Measurable
Attainable
Relevant
Timely
โšก๏ธโšก๏ธโšก๏ธ

What are your business goals for social media?

C๐Ÿ”ดO๐ŸŸ H๐ŸŸกE๐ŸŸขS๐ŸŸฃIโšซ๏ธVโšช๏ธEThe idea of cohesion is crucial to establishing your business as a brand. BUT there's more involved tha...
04/02/2020

C๐Ÿ”ดO๐ŸŸ H๐ŸŸกE๐ŸŸขS๐ŸŸฃIโšซ๏ธVโšช๏ธE
The idea of cohesion is crucial to establishing your business as a brand. BUT there's more involved than just the logo you chose...
โšก๏ธVOICE
How does your brand speak? Is it playful and light? Or witty and brooding? Write down some words to describe your brand. Keep these in mind as you create the copy for each post.
โšก๏ธFILTER
Find a filter that matches your brand's mood and use it on all your posts
*Check out Lightroom's preset feature!
โšก๏ธCOLOR
Select 2-3 focal colors to be featured in posts
Determine their hex color code for use in text/backgrounds
โšก๏ธFONT
Choose ONE or TWO fonts and stick with them

How do YOU keep your brand cohesive? Comment below & follow for more tips and tricks!

Don't be a prick ๐ŸŒตKeep the social in social media ๐Ÿ‘ฏโ€โ™€๏ธEveryone is wondering about the algorithm, how do I make sure my p...
03/30/2020

Don't be a prick ๐ŸŒตKeep the social in social media ๐Ÿ‘ฏโ€โ™€๏ธ
Everyone is wondering about the algorithm, how do I make sure my posts are being seen? How do I gain more followers? Get more likes?

The answer is one simple word: ENGAGE.

Social media is meant to be just that, SOCIAL!

Spend time everyday interacting with the followers you already have and engaging with accounts who just might be following you soon!
โšก๏ธLIKE
This is the easiest way to engage. Give your followers that warm fuzzy feeling, give them a like
โšก๏ธCOMMENT
Leave meaningful comments on your followers posts to build a sense of community and show them you are listening!
โšก๏ธRESPOND
Respond to ALL comments and messages sent your way. Comment on others' stories to build more personal rapport. โšก๏ธSEARCH
Choose a few popular, relevant hashtags. Like and comment on their top posts. Visit profiles of the other commenters, give them a like and comment, maybe even a follow. You will be surprised how many will follow back!
What are some other ways you stay engaged?

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