10/05/2026
What happens to SEO and paid search when AI does the searching?
For years, brands have competed for a customer’s click. As AI agents help people find, compare, and buy products, brands may also need to compete for a place in the agent’s recommendations.
For SEO, that raises the stakes for clear, accurate information about what you offer.
For paid search, it raises a new question: What happens to the value of a click when more of the buying decision happens before someone reaches your website?
At The Voice Society, we believe this could reshape how brands think about search visibility and measure success.
Is your search strategy ready for a customer who delegates the search?