Communicators Group

10/16/2026

This week, CG Digital Strategist Hope Benik has been in Cleveland for MAICON (Marketing Artificial Intelligence Conference), examining how AI is transforming marketing, and what that means for our clients.

From exciting conversations about the possibilities to honest discussions of the challenges, the speakers reinforced something we believe at CG: AI is a powerful tool, but using it responsibly takes human judgment, creativity, and a healthy dose of curiosity.

Hope is helping lead the discussion at CG, guiding thoughtful AI adoption that makes our work smarter without losing the human insight that makes it effective.

10/15/2026

Kurn Hattin Home and School for Children puts wind in the sails of the young people who live and learn there. Our new annual report for Kurn Hattin celebrates the ways in which KH kids are coming into their own, with reflections from the adult teachers, houseparents, and mentors who guide them along the way. It also reports on how Kurn Hattin itself is picking up steam, with a strong new brand and leadership in place. See more of our work for Kurn Hattin at https://bit.ly/4xPx1ls

10/13/2026

Four NEFFIE Awards. Two great clients. One powerful approach to service marketing.

We're celebrating four wins at last week's New England Financial Marketing Association NEFFIE Awards in Natick, MA! (CG's Scott and Sara were on hand for the event.)

Savings Bank of Walpole — Gold for Print, Silver for Radio (Here for Good campaign)

Wells River Savings Bank — Silver for Print and Radio (Your Good Neighbor Bank campaign)

What makes these awards especially gratifying to us is the collaboration that produced the work. Both banks have a strong sense of who they are and what they stand for. Our job is to help bring their unique character to life through communications that are authentic, distinctive, and consistent. That's service marketing at work: discovering what makes an organization special, then helping its audiences recognize it, too.

Thank you to our friends at SBW and Wells River Savings Bank for trusting us to help tell their stories. We're proud of what we've created together, and even prouder of the partnerships behind it.

It's powerful stuff.

09/21/2026

It’s been a busy stretch on the links for the CG team, and we love having fun to support organizations doing important work in our communities.

On Friday, September 11, Jeff and Scott joined friends and colleagues for Monadnock Community Hospital’s 30th Annual Fall Foliage Golf Classic at Crotched Mountain Golf Club, which raises funds for MCH’s Patient Financial Assistance Program, helping local patients access essential care regardless of their ability to pay.

And then, on Thursday, September 17, Jeff and Scott hit the Keene Country Club for the 4th Annual John A. Hubbard Golf Classic in support of CG client Kurn Hattin Home and School for Children.

Great clients. Great causes. Questionable golf swings. That’s our kind of fun-raising.

Photo 1: Scott Sartorio, Mike Dionne, Byron O’Brien of O’Brien Land Management, and Jeff Whitcomb at the MCH Fall Foliage Golf Classic.

Photo 2: Chris McIntosh of Clark-Mortenson/Hilb Group, Josh Greenwald of Greenwald Realty Group, Jeff, and Scott supporting Kurn Hattin.

09/16/2026

Recently, we were back up in northeastern Vermont to shoot another testimonial video for Wells River Savings Bank, this time for a new home construction and mortgage loan personally handled by President and CEO Lorenzo Wilhite. Great bank, great customers, and another great pie delivered by good neighbors. See more work we've done for banks and other financial institutions at https://www.communicatorsgroup.com/cg-finance/?utm_content=1789570741&utm_medium=social&utm_source=facebook

09/12/2026

Three clients. Three states. Three of the best.

Congratulations to our clients Westfield Bank in Massachusetts, Savings Bank of Walpole in New Hampshire, and Wells River Savings Bank in Vermont on being named to Forbes’ America’s Best-In-State Banks 2026 list. And this recognition means something. Customer survey results accounted for 80% of each bank’s score, with online reviews and ratings making up the remaining 20%.

At Communicators Group, we work closely with each of these banks to define and consistently communicate what makes them different. Each has its own story, personality, and promise to its customers. But all three share a genuine commitment to service and the communities they call home. We’re delighted to see that commitment recognized, and proud to help tell their stories.

Discover the Forbes 2026 list of America's best banks in each state. See the popular banks known for exceptional services, reliability, and customer satisfaction.

08/19/2026

Our new campaign for Wells River Savings Bank, "Your Good Neighbor Bank," focuses on how being a good neighbor shapes the relationships between the Bank and its customers. Working with our friends at Mondo Mediaworks, we kicked off the campaign with a 2 minute video, a 15 second spot, and this 30 second ad featuring business customer Lauren Nelson of LC Design Concepts and the Wells River bankers who support her.

08/12/2026

Some of our most important marketing work doesn't sell a product, but rather helps people make better decisions.

Communicators Group is proud to work with organizations like Green Peak Alliance on public awareness campaigns that improve peoples' lives and strengthen our communities. The "Not Just Older. Wiser." campaign we created for them raises awareness about the risks of drug and alcohol use for seniors.

It's a great example of the work we love to do for civic and nonprofit organizations: taking an important public health message and turning it into creative, engaging communications that both inform and inspire action.

Take a look at the video below, and if your organization has a mission that deserves to be heard, we'd love to help tell your story. See more at www.communicatorsgroup.com/pl4

08/05/2026

Another fiscal year is in the books for CG, and we’re pleased to share some results. Looking across our clients’ social media performance, we saw substantial growth across every major metric.

On average:
- Follower counts grew by 16.8%
- Impressions increased by an impressive 88.5%
- Engagements climbed by 38.8% (perhaps the best indicator that content is resonating with our clients’ audiences)
- We increased the number of posts published for our clients by 12%

Solid strategy, consistent ex*****on, creative content, and strong client partnerships continue to deliver measurable results. We’re proud of the impact, and even more excited about what’s to come. Powerful Stuff!

07/29/2026

When Communicators Group signed up Wells River Savings Bank as a client, one of the things we were most excited about was the opportunity to bring their longstanding tag line “Your Good Neighbor Bank” to life through candid conversations with their customers.

First up was Lauren Nelson of LC Design Concepts. Jeff and Cole recently spent the day with our friends Shane and Josh from Mondo Mediaworks at Lauren’s kitchen & bath cabinet showroom in North Haverhill, NH, then at the Bank’s branch in Wells River, learning about her story so we can share it with the world.