Portia & Cleo Studio

Portia & Cleo Studio Boutique Brand Marketing Studio| Brand Strategy · Identity Design · Story-Driven Marketing

Fun Fact: I have quite a big tattoo on my shoulder- it says STRONGER THAN YOU THINK…As I’ve mentioned before I still str...
07/13/2026

Fun Fact: I have quite a big tattoo on my shoulder- it says STRONGER THAN YOU THINK…
As I’ve mentioned before I still struggle with sharing fully my trauma story (part of me is not ready and part knows it could be a massive trigger for you, potentially) it’s not necessary to share the details- same for your founder’s story- there are details you get to keep for yourself - but others are absolutely a part of the fabric that is the story of your journey.
For me I was reminded of STRENGTH this weekend- strength in choosing back in 2021 to start my own business and to carry it so strongly in to year 2026. I got this tattoo weeks before I was to be in the same room with my abuser, a few years ago. Sometimes I forget about the strength- but this beautiful picture helps me to reveal and remember my story and what has brought me today…what grounds me to be a powerhouse for my clients.
Thank you Alina Araujo - Seattle & Eastside Realtor®️👩🏻‍💼🏠 and Stela Ciubotaru | Natural Photographer for this reminder gift 🤍

Little summer life…☀️
07/10/2026

Little summer life…☀️

Building your personal brand means embracing what it means to be totally you. Authentic you. Matched to your killer busi...
07/08/2026

Building your personal brand means embracing what it means to be totally you. Authentic you. Matched to your killer business you have built-when you can finally tap in to that…your next level unlocks.
For me it was leaning (all the way in) to my theatre artist self. And boy, am I glad I did that work. By uncovering what is at the foundation of my purpose I can now serve my clients in a deeper, dynamic and more successful way.
What can you lean in to- that is so authentically you to help elevate your personal brand?

I did something this week I said I’d never do: I started a Substack.It’s called Directing the Brand — a space built sole...
07/07/2026

I did something this week I said I’d never do: I started a Substack.

It’s called Directing the Brand — a space built solely for female founders who are ready to build a personal brand rooted in thought leadership, not just visibility. (Not everything I do is for female founders-this is.)

For nearly a decade I’ve told founders the same thing: your story is your strategy. But social platforms run on algorithms that bury your voice the second the trends shift. Substack runs on community — you set the terms, and your readers choose you on purpose. It’s indexed by Google, too, which means every essay becomes another door into the brand you’re building, not another post that disappears in 48 hours.

Directing the Brand is where I’ll unpack the personal branding and marketing strategy behind stepping into the lead role in your own industry — the thinking behind the thought leadership.

Link in bio to subscribe. This next chapter is better with you in it.

substack

We only take on a handful of founders each season — it’s how we keep every brand we build this intentional, this conside...
07/03/2026

We only take on a handful of founders each season — it’s how we keep every brand we build this intentional, this considered.
We’re now booking September–November, and those spots are filling as strategy calls come in.
If you’re ready to become the main character of your brand, reach out to get on the list before the calendar fills.

The one thing I need you to know before we work together: (this is a hill I will die on)I need you.Content creators, str...
07/01/2026

The one thing I need you to know before we work together: (this is a hill I will die on)

I need you.

Content creators, strategists, designers — we get hired to make your brand shine. But we are not the expert on your business.

You are.

I can’t write your story without you.
I can’t tell your audience what you want them to know without you.

I’m the expert at turning your story into strategy — into content that converts, into design that commands attention.

That part is mine.

But this only works if you show up too.
I need you to show up with the timelines we agree to.

I need you to show up with your information ready.

I need you to show up with your clearest mindset.

I’ll build the systems that help you get there.

I’ll design the graphics that make people stop scrolling.

I’ll do the strategic work behind the scenes.

But you’re the main character here. I’m just here to support you.

So — I need you to show up.

BrandBuilding

The hardest thing about the last six months?Learning when to hustle — and when to slow down.I’ve been deep in hustle mod...
06/22/2026

The hardest thing about the last six months?

Learning when to hustle — and when to slow down.

I’ve been deep in hustle mode for five years. And - It worked from a financial perspective- By the middle of Q2 this year - I’d already grown my gross revenue by more than $20K over all of last year.

But I say gross intentionally. My gross is up — significantly. But my net tells a different story, because I’m putting earnings back into building this out the right way. (SLOWLY)

The slowing down part — that’s where the real work is right now. Building systems. Getting clear on what this business actually is, what the services need to be, and how this company should run at its best. Those things can’t be rushed. And for a long time, I tried to rush them anyway. Churning out offers. Creating anything for anyone. Running myself into the ground.

That’s not the brand I’m building.

I’m choosing something different — slow, intentional, and deliberate. And it feels like I’m fighting against my human nature - this cadence also provides slower feedback which feels really strange for me too.

What type of Entrepreneur are you? Team Hustle? Team Slow and Steady? OR Team - There is a season for both?

I’m starting a new morning ritual as I embrace slow, space filled summer mornings - and I want to start sharing it with ...
06/20/2026

I’m starting a new morning ritual as I embrace slow, space filled summer mornings - and I want to start sharing it with you all - making more room for connection, conversation and community on this account. I hope you will join me! 🤍 - KM

Been thinking A LOT about this platform with all the major changes that have been happening and I keep coming back to au...
06/19/2026

Been thinking A LOT about this platform with all the major changes that have been happening and I keep coming back to authentic accounts that entertain and share value - I think so often we over think this - esp as social media managers- but that is where the connection gets lost - when you are trying to perform for a “number” - on your next post I challenge you to post for you! PS - who knows where I am in this picture?

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