Evans-Mayhew Marketing

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The first thing I did when starting my third business wasn’t to write a business plan, build a website or design a logo....
08/28/2025

The first thing I did when starting my third business wasn’t to write a business plan, build a website or design a logo.

It was to apply for a free SCORE mentor.

SCORE is free. It’s underutilized. And it’s one of the best-kept secrets for early-stage and solo founders.

If you’re building a company, start here! Or reach out. I’d be glad to share what helped me most.

Coaching is about making sure you are putting your time and effort into the things that will grow your business the way ...
08/26/2025

Coaching is about making sure you are putting your time and effort into the things that will grow your business the way you actually want.

And it works.

Shante Copeland, of Copeland Consulting, rebuilt an aligned brand with colors that resonated with her soul after just a single session with me.

This is what strategic, human-centered marketing looks like.

If you’re ready to build marketing that’s aligned, sustainable, and effective, send me a message. I’d love to hear what you’re working toward.

You don’t know how fast your boat can go until you’ve capsized it.I’ve failed. You probably have too.But here’s somethin...
08/25/2025

You don’t know how fast your boat can go until you’ve capsized it.

I’ve failed. You probably have too.

But here’s something I remind my clients, especially the brilliant ones in STEM. If you haven’t failed, you haven’t tested the limits of what’s possible.

I learned this the hard way. My first business was smart, research-informed, and built with a ton of heart… and it tanked.

The thing is, that failure shaped me more than success ever could have.

Because once you’ve capsized, you understand your boat and your limits much more deeply.

What is your proudest failure?

Want a brand that will magnetically attract your ideal customer? Try this simple guide, designed especially for female f...
08/06/2025

Want a brand that will magnetically attract your ideal customer? Try this simple guide, designed especially for female founders who are improving the world. Comment below for the link!

People judge a book by its cover all the time. Do you guys like the new cover better for this sci-fi?
08/04/2025

People judge a book by its cover all the time. Do you guys like the new cover better for this sci-fi?

Fourteen years ago today, I walked away from my PhD program.What followed? Pure exploration mode: waitressing, teaching,...
08/02/2025

Fourteen years ago today, I walked away from my PhD program.
What followed? Pure exploration mode: waitressing, teaching, volunteering. Giant corporations to tiny nonprofits. Built not one, but TWO businesses
As a scientist, I don't see "failure" as dead ends. They're just territories explored, mapped, and filed under "valuable data." Then you pivot and keep discovering.
Your journey doesn't have to look like anyone else's roadmap.

Summer vibes. Chilling at the pool with a business book. The best part about being a business owner is the flexibility t...
07/31/2025

Summer vibes. Chilling at the pool with a business book.

The best part about being a business owner is the flexibility to decide when and where I work. Every day has felt like a vacation. And that's kinda the dream.

What does your dream workday look like?

Wine is sunlight held together by water. - GalileoI've been quiet recently, but there are exciting things brewing. I'm t...
07/09/2025

Wine is sunlight held together by water. - Galileo

I've been quiet recently, but there are exciting things brewing. I'm taking the time to enjoy sunshine, family, and a tasty rose. Do you have a favorite winery?

Networking x100 at the Delaware Small Business Chamber speed dating event for local companies. It was so cool to hear wh...
06/30/2025

Networking x100 at the Delaware Small Business Chamber speed dating event for local companies. It was so cool to hear what everyone is up to. Did you know we have new indoor pickleball courts in Newport?

Don't make Crumbl's $24M mistake on social media. Social media marketing has helped the cookie company grow to over 1,00...
05/20/2025

Don't make Crumbl's $24M mistake on social media.

Social media marketing has helped the cookie company grow to over 1,000 locations in less than a decade. The numbers show they have 9.8 million followers on TikTok and 6.1 million on Instagram. They often use trending audio to make their videos go viral, but that habit has a bitter side.

Warner Music Group is now suing Crumbl for repeatedly using copyrighted music by artists such as Lizzo, BTS and Dua Lipa without permission.

There are lots of myths about music copyrights that trip people up. "I can share it if I don't make money." False. "If the clip is less than 10 seconds long, it doesn't count." Nope. "If I record myself singing a new hit, that's fine." Technically, you still need permission.

Sticking to copyright-free music or original audio is always safer. Lawsuits don't taste so sweet.

In another life, I'd be a baker. Once, I won a blue ribbon in a town fair for my braided bread. Right now, I'm a marketi...
04/17/2025

In another life, I'd be a baker. Once, I won a blue ribbon in a town fair for my braided bread. Right now, I'm a marketing expert who helps businesses attract clients magnetically. And it's pretty sweet. What are you growing?

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12441 Vansants Corner Rd
Kennedyville, MD
21645

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