05/12/2026
A lot of companies are building their GEO strategy around “prompt volume.”
I think that’s a mistake.
Most AI prompt-volume data right now is modeled data — not actual user behavior.
And unlike traditional Google search, AI queries are incredibly inconsistent. People ask the same question 50 different ways, and the responses change constantly.
The better strategy?
Focus on:
• Real customer questions
• Sales call insights
• Reddit and community discussions
• Support tickets and objections
• Building true topical authority
AI engines aren’t rewarding keywords the same way search engines did.
They’re rewarding clarity. Expertise. Context. Trust.
So instead of chasing prompt volume, focus on becoming the most trusted source on the topics that matter most to your customers.
That’s what AI systems consistently surface.
If you want help building authority around the topics that drive visibility and conversions for your business, let’s connect.