02/10/2021
Word of mouth is vital to every business.
However, with limitations due to Covid there aren’t as many opportunities for people to gather and share stories, experiences, etc
Thats why I believe online reviews are critical right now.
It’s essentially “virtual word of mouth” so when someone leaves a review say on google, complete strangers have a chance to hear about that business.
If you've pushed off monitoring your reviews it may be time to put a little extra time in to focus on getting more and better reviews.