11/01/2022
✅3 FUN FACTS ABOUT THESE BRANDS!✅
1️⃣ They all advertise in Times Square NY(Obviously - Have we met?)
2️⃣ They utilize EVERY platform to advertise, and you won't even see their products in many of their advertisements.
3️⃣ They're stealing your audience wherever you advertise because they're more socially credible than you.
Ok - so maybe that was 4 fun facts(call it a bonus), but let's talk about that last one for a second, because you're likely in denial.🤔
"I don't sell sugar water, sneakers, or electronics. This doesn't apply to me." Does that sound a bit like what you just told yourself?
Sorry - but, let's address the problem so we can fix it.🩹
These brands are stealing your audiences, because they're not selling sugar water, shoes, or electronics.
They're selling a culture. You're buying the culture, then they're delivering sugar water, sneakers, or electronics 📦.
So how are they stealing YOUR audience?
"I'm methodical about my advertising. I know who my target market is, and I'm going to direct my service or product towards them so I can be smart about my advertising budget."
^^^You again, right?^^^
Sorry - we've been doing this a while. We heard it all from many companies going down the wrong path. 🤷♂️
While you're out here targeting your highly engaged audience, these brands are targeting EVERYONE in EVERY culture bucket (yes, including your audience)
Because they've realized the most important thing in marketing...EVER
🚀🚀SOMEONE WHO BELIEVES IN YOUR PRODUCT WITHOUT EVEN HAVING IT THAT IS SELLING YOUR PRODUCT TO THEIR FRIENDS IS 100X MORE VALUABLE THAN YOU(THE PRODUCT CREATOR)TRYING TO SELL YOUR PRODUCT TO STRANGERS OR SOMEONE YOU BARELY KNOW. 🚀🚀
Credibility is the key 🔑
Want to know how to use it like these brands without blowing the budget? Let's talk!
Don't forget the Donkey Kong example. You can't jump levels. 🛝
And you can't be better than your competition or any of these brands that are stealing your audience UNTIL you are AS GOOD AS THEM. 🏆