06/02/2022
What is Search Engine Optimization or SEO?
Most people think that SEO is a switch that is quickly turned on a website to make it rank to the top of a Google search. Although this is partially true, there are many integral parts that are factored in when optimizing a website. Here are a few truths about SEO:
1. Your website needs quality content. The keyword page titles, headings and copy should reflect that which is the focus of your service or product. Usually a website needs about 300-500 words of solid content including image names to be correctly indexed by major search engines.
2. Speed is important for all websites. A good hosting server is always going to affect the performance of your website when a visitor is using a mobile device, desktop, laptop, on 4G, 5G or a wifi network. Always run a speed test on websites like GTMetrix.com to see how your websites speed is doing.
3. The UI or User Interface will make or break your website. By installing a tool such as Google Search Console, you will be alerted if fonts are too small to read, buttons are too close or like #2, load times are sufficient for a visitor to browse quickly.
4. Backlinks are mentions on other websites such as blogs, educational websites or any other type of websites that will link back to your website. In the same respect, your website will rank higher if you have outbound links pointing to websites that you are mentioning.
5. Security and SSL certificates are vital in keeping your visitors IP address, payment methods or general information secure. Without a good SSL certificate, you may put your audience vulnerable to hackers. A good SSL certificate to use is Cloudflare.com which also includes extra security for DDOS attacks.
6. Social media and paid advertising are great avenues to get more traffic to your website. Aside from good organic traffic, paid advertising like Google Ads or Facebook boost posts will help generate more traffic to your website, allowing you to rank higher on search engines.
All of these are important for good SEO. To learn more about our SEO experience and how we can help you, visit our website and get in touch with our team at www.thehawaiiagency.com