Arc Intermedia

06/04/2026

Arc is at SMX Advanced 2026!

The Arc team has traveled to Boston to attend SMX. Look for May Rowland Arc's Senior Organic Visibility Manager and Olivia Berry Arc's Senior Digital Advertising Manager.

05/22/2026

The Arc Intermedia team is signing off this coming Monday to observe Memorial Day. We’ll be back at our desks and ready to dive back into the work on Tuesday morning!

Wishing you all a wonderful long weekend filled with family, friends, and reflection.

05/21/2026

If your business or brand relies on Google traffic, your entire digital strategy just changed. Following Google I/O 2026, we are officially witnessing the biggest search upgrade in 25 years.

Google is no longer just a list of links—it’s officially an AI-driven "answer engine" powered by Gemini 3.5 Flash.

Why is this article an absolute must-read right now?

Ranking #1 is no longer enough: Gemini synthesizes its own answers, meaning Google often selects and cites sources independently of traditional rankings. Clicks will drop for informational searches.

SEO is shifting to "Citation Optimization": It’s no longer about keywords; it's about whether Gemini trusts your brand enough to recommend it.

Search is now Multimodal: Users are searching with video, screenshots, and audio—changing how we optimize imagery and media completely.

E-E-A-T is your armor: Generic AI-generated SEO content is dead. Original data, real-world experience, and deep topical authority are the only ways to survive.

Optimization is no longer just about optimizing web pages for algorithms. It’s about optimizing your brand for AI interpretation.

Drop everything and read this breakdown immediately to stay ahead of the curve:

Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.

05/20/2026

AI search isn’t just coming—it’s already reshaping how audiences discover your brand. The traditional SEO playbook is being rewritten in real time, and staying ahead means understanding the new rules of visibility.

On June 9, Arc Intermedia is teaming up with leaders from iPullRank and Red Thread PR at the Pyramid Club for an exclusive, practical conversation on what it actually takes to win in an AI-first world.

Panelists:
Mike King, Founder & CEO, iPullRank
Laura Emanuel, Managing Director, Red Thread PR
Patrick Coyne, Director of Organic & AI Search, Arc Intermedia
Moderator: David Sonn, President, Arc Intermedia

If you’re navigating the intersection of marketing, PR, SEO, or brand strategy, this is the room you need to be in.

Let’s move past the hype and look at the actual data driving AI visibility.

Register now: https://www.philadelphiaadclub.com/event-calendar/club-events/ #!event/2026/6/9/impact-innovation-series-aeo-seo

05/19/2026

Watch full video for max silliness!

In the age of AI, authenticity is the best way for brands to stand out. How can you be authentic? Post real, unpolished people - like me. Post mistakes - watch until the end of this video to see my silly mistake. Post opinions, updates, ‘a day in the life,’ anything that may be interesting or helpful or just plain old fun!

05/14/2026

In the fast-paced world of digital marketing, it is easy to focus on how quickly we can produce content or analyze data. However, our SEO/GEO & Local SEO Manager, Chyenne Smith, reminds us that speed is only valuable if you are heading the right way.

Chyenne’s perspective highlights a critical truth in the AI era:
"In digital marketing, AI accelerates ex*****on, but strategy still determines direction."

To Chyenne, AI is a powerful engine, but it isn't the driver. Her approach combines her background in creative storytelling with an M.S. in Marketing to ensure that even as we leverage new technologies, every move is rooted in a deep understanding of the client’s goals and their local community’s needs.

The goal isn't just to move faster—it’s to move smarter.

05/12/2026

AI? No fear here.

05/07/2026

Nothing tests your commitment to authentic community engagement quite like being told you’re wrong by a stranger with a throwaway account while you’re just trying to be a helpful brand advocate.

05/05/2026

As a local Philadelphia digital marketing agency, it was an automatic yes when David Sonn was asked to speak on a panel at Villanova University about career advice and how to better land a job in marketing.

Thank you to Philadelphia Ad Club and Bennett Nesley for coordinating such a great event!

04/29/2026

Are you considering creating an AI avatar of yourself to produce more video and build your personal brand? Watch this video by David Sonn, providing you with important implications before you do so.