NuSpark Media

Paul Mosenson. Media Planning and Buying. B2B and B2C. Traditional, digital, search. Call us today

Strategic media planning & buying agency for digital and traditional media that drives cost-efficient results for B2B & B2C industries.

09/15/2023

https://nusparkmediagroup.com/a-review-of-retargeting-strategies-to-test/

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers....

09/15/2023

https://nusparkmediagroup.com/why-attribution-tracking-matters-enhancing-digital-media-buying-efficiency/

Introduction In today's digital landscape, businesses are heavily reliant on digital media buys to reach their target audience. With the increasing competition and complexity of digital advertising, it has become crucial for businesses to track attribution for their media buys. Attribution tracking....

09/15/2023

https://nusparkmediagroup.com/measuring-digital-media-the-lookback-window-strategy/

Hello there, my fellow data wizards! I know you're as enthusiastic as I am about unlocking the secrets behind successful marketing campaigns. So, in today's adventure, we're setting sail into the expansive seas of digital marketing to demystify two of its hidden treasures: tracking pixels and lookba...

09/15/2023

https://nusparkmediagroup.com/lookalike-audience-targeting-pros-and-cons/

Comprehending the Concept of Lookalike Audiences In the digital marketing landscape, Lookalike Audiences have become a very powerful tool for reaching new prospects who are likely to be interested in your product or service because they resemble your existing customers. They are a key component of m...

09/15/2023

https://nusparkmediagroup.com/the-benefits-of-using-ai-technology-in-advertising-production/

In today's dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions. This blog post w...

04/12/2020

My latest blog on lead generation tactics for B2B during this COVID-19 era.

With the COVID-19 pandemic occurring at this writing, there's certainly much re-thinking and re-strategizing occurring now and in the coming months when it comes to marketing and lead generation.

11/16/2019

A tour of all the data you can target with digital advertising.

Collecting is easier than analyzing and organizing it to meet your online marketing objectives. Understanding how data is classified is the first step towards reaping its immense benefits.

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09/15/2023

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04/12/2020

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