Rich Smith

Rich Smith CMO helping leaders understand why marketing works. Frequent speaker and panelist at industry events and conferences

Accomplished marketing executive and business leader with experience building profitable companies and top-tier brands for the financial services, data & technology, health care, insurance, mortgage, fintech, and consumer financial products industries. I help CEO's, Boards, and Investors differentiate their businesses in the most competitive industry segments and have a track record of delivering

results in high-pressure situations including: hyper-growth phase, private-equity or VC funded, start-ups, newly acquired companies, stalled or declining sales, post-bankruptcy turnarounds, and companies facing a financial, regulatory, or public relations crisis. Particular expertise as a B2C and B2B CMO and P&L owner and strong leader who has managed $100M+ marketing budgets and P&L's up to $230M in net income. Skilled in creating and executing go-to-market strategy, aligning sales & marketing, scaling lead generation, brand positioning & brand refresh, growing production from $0 to $25B+, assembling high-performing teams, launching new products & locations, digital transformations, data driven marketing, public relations, crisis communications, competitive analysis, in-depth market research, strategic positioning, and relationship-building with clients and internal corporate verticals. I am an award-winning industry contributor and author with premier trade association leadership roles and a frequent speaker at industry events. Connect with me at https://www.richsmiths.blog or [email protected]

Target Industries & Segments: Financial Services, Healthcare, Mortgage, Banking, Insurance, Credit Card, Consumer Financial Products, Wealth Management, FinTech, MarTech, Addiction Treatment, Mental Health, Eating Disorder Treatment, and Behavioral Health. Specialties:

* CMO / Chief Growth Officer / Chief Revenue Officer
* P&L Owner / Organizational Management
* Branding Strategy & Messaging
* Digital and Omni-channel Marketing
* Customer Acquisition/Retention
* Crisis Communications & Public Relations
* Customer Journey Mapping & Lifetime Value
* Product Marketing, Positioning & New Product Launch
* Direct Marketing
* Digital Transformation
* Corporate & Advisory Board
* Executive & Team Coaching
* Neuromarketing

President of the Philadelphia Chapter of the CMO Collaborative and member of the Club CMO. Fomer member of the North American Advisory Board of the CMO Council and the Governing Body of the CMO Collective.

06/20/2026

When a buyer asks for a discount, the instinct for many salespeople is to say yes immediately.

If you instantly reduce your price, you signal that the original number wasn’t real—undermining your credibility at the exact moment you need it most.

Instead, discounts should be tied to something meaningful: commitment, contract length, or scope changes. That way, pricing remains consistent, justified, and defensible.

🎙️ From the Revenue Science Podcast: https://youtu.be/l5KFqnCoeQo

06/19/2026

Can you describe your business using a superlative? Are you the first, fastest, cheapest, or *only* one doing what you do? If the answer is no, you need to go back to the drawing board! People do not want to buy from generalists, and they definitely don't want to buy from second place. They want a specialist who solves their exact problem.

06/19/2026

Most sales and marketing funnels are built on internal assumptions—what teams *think* a stage means.

Todd Caponi explains why that approach leads to inaccurate pipelines and unreliable forecasting.

Instead, sales stages should be defined objectively based on what the buyer is actually doing—not subjective interpretations from internal teams. When buyer actions become the foundation of your funnel, clarity and predictability improve dramatically.

🎙️ From the Revenue Science Podcast: https://youtu.be/l5KFqnCoeQo

06/19/2026

At the end of most deals, sales often shifts—from helping the buyer make a decision to trying to win the negotiation.

Todd Caponi challenges that mindset, arguing that modern sales shouldn’t rely on adversarial tactics or inconsistent pricing strategies. Instead, it should stay aligned with customer outcomes all the way through the finish line.

With AI increasing transparency and customers comparing notes more easily than ever, inconsistent negotiation practices are becoming harder to sustain—and less trusted.

The future of sales is consistency, transparency, and trust carried through the entire buyer journey.

🎙️ From the Revenue Science Podcast: https://youtu.be/l5KFqnCoeQo

06/19/2026

Most companies try to hide negative reviews. That's a mistake.

Research shows that buyers actively look for the negatives before making a purchase. In fact, products with a mix of positive and negative reviews often convert better than products with nothing but perfect 5-star ratings.

Todd Caponi explains why transparency builds trust and why a few bad reviews can actually help you sell more.

🎙️ From the Revenue Science Podcast: https://youtu.be/l5KFqnCoeQo

06/18/2026

Do you know why prospects might be ignoring your core messaging? If your value proposition relies on having the "best people, highest quality, or superior service," you sound exactly like your competitors.

06/18/2026

One of the most powerful cognitive biases in business is temporal discounting—the tendency to prioritize immediate outcomes over long-term consequences.

The result is predictable: long-term initiatives get delayed, deals get rushed or misclassified, and organizations optimize for today instead of building for tomorrow.

🎙️ From the Revenue Science Podcast: https://youtu.be/l5KFqnCoeQo

06/18/2026

As social animals, humans have relied on the power of reciprocity since the beginning of time. When you give something of value, people naturally feel compelled to give back.

Check out the full episode: https://www.youtube.com/watch?v=N05EK--Vfk4

06/17/2026

Are you jumping straight into marketing tactics like SEO, trade shows, and paid ads without a real strategy? It is a human tendency to want to jump straight into action, but tactics without an intentional architecture built around them is just hoping to get lucky.

Address

King Of Prussia, PA

Telephone

+12154001675

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