Thinkhaus Idea Factory

11/28/2025

Now is the perfect time to pick up some new wrapping paper and support a great organization. Thinkhaus Idea Factory had the chance to design some original wrapping paper with fun holiday themes. You can purchase some for yourself plus a Christmas tree, wreaths, and more by visiting Caracole in Cincinnati.

https://caracole.org/event/christmas-tree-sale-2025/

11/27/2025

We have so much to be thankful for and so many to be thankful to. To everyone who has been a part of our journey, we appreciate each one of you more than you'll ever know.

05/19/2025

Thinkhaus Idea Factory won our first award last week. For the first seven years, we've focused on making a difference for our clients and just didn't worry about awards. But the ABOUND brand redesign for Kroger was noteworthy in the private label space. This complete system, with dog and cat, was meant to elevate the super-premium brand and reach a whole new group of consumers. It's performed amazingly well in-store.

Thanks to Kroger leadership for the opportunity, to our strategy and creative teams for the stunning work, and to Velocity Institute for the recognition.

Our Gold Award will be available for viewing in all upcoming Zoom calls.

04/21/2025

When we created the new series The Five Consumer Segments Every Brand Should Know, it was with the hope that we could help brand leaders of all types get started with targeted messaging, innovation, design, and more—faster—and have better results.

If that's you, please check out the whole series and let us know what would be helpful to have next.

This series addresses a simple, intuitive consumer segmentation model based on primal behaviors that appear in every category and every type of business. Thi...

03/13/2025

The first consumer segment in our new series The Five Consumer Segments Every Brand Should Know is the Value Consumer. These are the people who look for value in everything they purchase. They love sales, coupons, discovering heals ... and they often love telling others about the deals they've found.

Check out this episode and let us know your thoughts.

Part of our series The Five Consumer Segments Every Brand Should Know.This episode focuses on the Value Consumer.The Value Consumer can be found in almost ev...

03/09/2025

Our new video series is designed to help people who manage brands of all size quickly understand the core elements of their target audiences. Check out the intro to the Five Consumer Segments Every Brand Should Know.

We'll be rolling out the five segments in the next few weeks.

Want to know more? Let's talk.

Most people know it's important to focus marketing and brand communication on distinct audiences. Companies spend millions of dollars each year to understand...

12/17/2024

If you’re still wrapping gifts and need some new wrapping paper, check out the options at Caracole. Designed by Thinkhaus and perfect for all winter.

You can buy it online https://caracole.square.site/shop/christmas-tree-sale/EZJXEAGRINZ4GNS2YHMUN2K2

09/24/2024

Cincinnati friends:

I'm on the board for LIFT Athletics. We're having a sporting clay shoot in Loveland on October 11 and would love to have more shooters at the event. Please share with friends and family.

The Organization:
LIFT Athletics was launched to rethink the way competitive club sports are played, coached, and managed. We’ve all seen and heard of examples where kids and parents lost their enthusiasm for sports because of people driving the competitive nature without considering the impact on kids. LIFT changes that. As they say, “Lift Athletics strives to develop the whole person, in both coaches and athletes, and use sports as a vehicle to help each individual discover their unique, God-given talents—and then further help them utilize those talents to make a positive impact in the world.”

The Opportunities:
Sporting Clay Shoot October 11, 2024, 1:00 pm
Registration is open! Just visit https://liftathletics.org/annualclayshoot/ to sign up.
The Shoot will be at Sycamore Sporting Clay in Loveland.
• 100 Shot, with ammo provided.
• Prizes and raffle will be featured on the day of the event.
• Sponsorship opportunities are available as well.

Donations
If you cannot join us on the 11th, or would just like to be part of an amazing organization changing the world for good, we would appreciate your support as we continue to grow the LIFT Athletics ministry. Donations can be made directly on the website @ https://liftathletics.org/

Our growth has far exceeded our early expectations, which is only confirmation that we’re on to something desperately needed in the world.

09/03/2024

Kroger's Bakery Fresh brand was due an update. We brought simplicity and joy to the category with the rebrand. You can find Bakery Fresh in Kroger stores across the country.

06/11/2024

Thinkhaus Idea Factory was selected to redesign the ABOUND super-premium pet food brand for Kroger and help a new generation of consumers discover this expanded collection. It's rolling out to stores nationwide.

04/03/2024

If you’re available this weekend, come join the Caracole 5K/10K walk + run. Online deadline for registration is today. In-person registration available on the day of the race. Cool shirts are just part of the party.

This year, I’m participating in Caracole's AIDS Walk + 5K/10K Run 2024 to raise money to positively change lives in the fight against HIV/AIDS. Join me to raise vital funds for Caracole—together we can

01/04/2024

Forget About Age. Just Stay Relevant. Why Companies and Careers Now Pivot on Continued Relevancy.

The business world loves stereotypes, where old-line companies (we call them tankers) boast about their age, stability, and staying power while young startups (we call them speedboats) scream about their pace, out-of-the-box thinking, and innovation. Seasoned workers at tanker organizations get cast as rigid and resistant while their speedboat counterparts are hailed as adaptable and tech-savvy.

There is a need for both tanker and speedboat organizations. But let’s be clear here: the only thing you get with age is older. Age isn’t an indication of wisdom, sophistication, or savvy. Age alone does not determine ability to deliver.

Companies and employees of all vintages must constantly prove their relevance. Those who remain vitally engaged in evolving buyer needs, marketplace shifts, and emerging best practices can thrive across generations.
Why? As disruption accelerates, customer loyalty and industry standing mean less and less on their own. Brand trust must be re-won daily through execution—and expertise constantly recharged as new challenges arise.

In this environment, the question is not "how long has this company been around?" but rather "how are they innovating right now?"
The key is nurturing a culture and ethos of perpetual relevance across the enterprise.

Read more below

https://lnkd.in/gW_XWzYR