Cumberland Marketing

04/14/2026

"I need new business cards."

That's where our conversation started, but certainly not where it ended.

Appalachian Environmental Resources (AER) had been doing great work for over fifteen years, but their visual identity hadn't kept up. Business cards, website, email signatures. None of it matched. And with changes on the horizon, they were worried that updating anything might shake the trust they'd built.

We have a lot to say about that! 👇🏼

Read the full story behind AER's brand refresh:
https://www.cumberlandmarketing.com/post/he-came-in-for-business-cards

02/20/2026

Here’s the plan: The website design drives the photoshoot. Every image has a place before we ever pick up a camera.

01/26/2026

How old are the photos on your website right now? 🧐 No judgment. We just know that updating them is one of those things that stays on the list way longer than it should. We can help. 📸

01/02/2026

Color has a way of revealing the details you don’t always see. From daily habits to personal style, these palettes reflect the people behind the work. ✨

https://www.cumberlandmarketing.com/

12/30/2025

All eyes on you! These BTS shots might look intense but they’re packed with intention. That’s what your brand deserves.

12/25/2025

12/22/2025

It's really not too much to ask...

12/16/2025

When you look deeper, color shows you more than what’s on the surface. It reflects routines, personality, creativity and the character of the people behind the work. These palettes are a small reflection of our team’s creative identity.

CumberlandMarketing.com

12/09/2025

Welcome to BarkBound, where zoomies and big personalities make every day a good one at Kingsport’s favorite doggy daycare.

Here’s a peek at what a day on set looks like with joy you just can’t script! 🐾

12/02/2025

Squeeze cheese in every room. A staff that feels like family. A founder who still reads every single review. The details that make you... you? Those are the ones worth capturing. Meet Oakwell Animal Hospital 🐾

11/30/2025

If "figure out marketing" is on your 2026 list, you're probably feeling a few things. Save this. Talk when you're ready. 😉

11/21/2025

There is an art to noticing. In our world color shapes how we communicate, and how we help brands tell their stories.

So we turned that lens on ourselves, pulling the colors around our office, our team, and the little details that make this place feel alive.