Deep Sync

06/17/2025

We’ve had an exciting couple of weeks here at Deep Sync! Our CEO, Pieter De Temmerman, teamed up with Jeffrey Franz, T-Mobile's VP of Data & AI Commercialization, to present at both the Snowflake Summit and the Databricks Data & AI Summit.

Deep Sync and T-Mobile have partnered with these leading cloud environments to create new tools that help brands power personalization and customer connection by way of unique audiences and bespoke marketing workflows.

It’s all about making connections and enhancing experiences!

06/13/2025

Our team is bringing the classic vibes this with some serious dad rock energy!🤘🎸

06/10/2025

📧 Email marketing success comes down to the basics: authenticate your domain, personalize your message beyond first names, establish an objective, and keep your lists clean. It's not just about reaching the inbox, it's about creating value that makes people want to engage.

Check out our latest blog for top strategies on creating effective email campaigns; link in our bio!

06/06/2025

Our team had a fun outing filled with delicious food and unforgettable team bonding!💪

05/21/2025

3 ways to build lookalike audiences that perform 👇

Break free from walled gardens and build your own lookalike audiences, using your customer data.

Deep Sync offers solutions to help you build smarter lookalike audiences:
☁️ Cloud-native lookalikes in Snowflake
🔥 Social media lookalikes with Deep Sync One
📬 Direct mail lookalikes with SnapShot

More visibility. More control. More customization.

05/16/2025

Fun in Kirkland! 📍

Our team got together for some sandwiches, ice cream, and ping pong!

We’re currently hiring hybrid roles for our Kirkland office. Join the team!

05/16/2025

Want to find more customers who actually convert?

Lookalike Audiences on Deep Sync One are built from your customer data and can be deployed to multiple channels.

Just upload your customer list, and Deep Sync One does the rest.

Whether you're scaling a new campaign or improving an existing one, our lookalike modeling gives you high-performing, portable audiences that drive better results across channels.

✨ No in-house data science required.

05/15/2025

Enterprise marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels, devices, and touchpoints.

Marketers are left needing to decipher the pieces in an attempt to create cohesive customer profiles that enable personal, purposeful interactions.

That’s where deterministic identity resolution comes in.

✅ Gain clearer analytics and decision-making with singular customer views.
✅ Improve customer service, experience, loyalty, and retention.
✅ Enable omnichannel integration and sales growth.
✅ Power better segmentation and targeting.
✅ Increase marketing efficiency and ROI.

Learn more about deterministic identity resolution (and how it differs from probabilistic identity resolution) in this blog:

The deterministic identity resolution process powers personalized experiences with unified customer views.

05/05/2025

Our income-based audience segments enable you to focus your campaigns on the right consumers.

Here are a few of our popular options:

Income > $200,000 - $249,999: Ideal for premium brands, high-end services, and specialized products with a higher price point.

Income > $100,000 - $149,999: Great for mid-to-high range offerings, including tech solutions, financial services, and lifestyle brands.

Income > $50,000 - $59,999: A strong segment for brands offering CPG products, fitness services, and mid-tier consumer electronics.

Income > $40,000 - $49,999: A strong fit for small-to-midsize business promotions, home goods, and personal care products.

Meta, TikTok, The Trade Desk, and Google DV360 are all supported destinations for our income-based segments.

Search "income" in the Deep Sync One Marketplace to find your perfect segment, today.

05/04/2025

✏️ Did you know: More than half (55%) of back-to-school and college shoppers begin buying items for the upcoming school year by early July?

It's time to reach students and their families with your back-to-school campaigns, and we have the data you need.

With our Back to School Data Package, it's never been easier to reach students and their parents. Browse available audiences in the Deep Sync One Marketplace, today: https://hubs.ly/Q03kS1lM0

04/28/2025

🔍 You don’t know what you don’t know about your customers. Uncover your blind spots with a FREE Customer Insights report.

See key demographics, interests, and behaviors at a glance to guide smarter data-buying, campaign planning, and persona development.

Whether you're planning a new campaign, buying data, or building personas, Customer Insights helps you make smarter decisions. Get your FREE report today: https://hubs.ly/Q03k4rfb0

04/24/2025

NEW: Build Lookalike Audiences in the Cloud 🌨️

Our Lookalike Audience Native App, available in Snowflake, enables you to create high-quality audiences that demographically resemble your best customers — without leaving the Snowflake environment.

Using your first-party data as a seed for modeling, the app matches records against our deterministic identity graph—built on over 260 million direct mail-grade consumer profiles.

This process generates modeled audiences by identifying individuals within the prospect universe with similar demographic attributes in the closest geographic distance to your current customers.

Get started, today: https://hubs.ly/Q03jP5NT0