WSI Digital Shop Keys

01/28/2026

Want to give your design a quick facelift?

Using new and interesting typography might be the answer.

Stale typography is never a good look; here are five ways to stay relevant.

01/26/2026

Poor grammar has come to be associated with scammers and spammers.

Consumers often use spelling and proper grammar as a tool for determining if a business is trustworthy and professional, so don't underestimate the importance of a copy editor when rolling out your marketing plan!

01/23/2026

Throwing money at the problem alone can't change your Google rank, but with a little time and strategy, you can improve your position on the search engine results page (SERP) without spending a dime.

When your Google rankings drop, it affects all areas of your website. Here are the common issues behind a dip in rankings and how to fix them.

01/21/2026

Using the power of social media for good! ❤️

This dad-daughter duo has been overwhelmed with joy since meeting for the first time in person last week—and it's all thanks to social media.

01/20/2026

It's true, the colors we choose can have a psychological impact on those who view them. Choose the wrong ones, and you might just lose out on an opportunity.

In an earlier post, we discussed the concept behind color theory in the way it pertains to white, or negative, space. Color theory tells us that different colors work together – or don’t – for specific reasons. (For a more in-depth definition of color theory, check out this article from NYU.) ...

01/17/2026

The best Instagram Stories hacks are usually top-secret - brands and businesses like to keep their tips and tricks to creating awesome stories posts under wraps.

But we’re here to reveal them all!

Discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more.

01/14/2026

What is Neural Matching?

Neural Matching is an algorithm that utilizes Google’s latest AI technology to be able to generate more diverse search results. Here’s what you need to know about the new algorithm and how it shapes the future of SEO. 💻

A review of what Google's Neural Matching Algorithm might be and how it might impact SEO.

12/29/2025

Ask a business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.

Getting traffic to your website is tough. Adopting a multifaceted approach that incorporates blogging and social media will help you drive quality traffic.

12/26/2025

PPC Terminology: Automatic Bidding.

When bidding on keywords, Google Ads places your bid amount for you to gather the highest amount of clicks possible while staying within your budget. Your bid will automatically go up by the amount you specify after a competitor bids for the same keyword.

12/24/2025

Brand awareness is perhaps the most important goal of marketing, as all else trickles down from it. Beyond leads, sales, and loyalty, positive awareness also cements your brand's popularity in time. The most recognizable brands (think Coke or Apple) don't even have to advertise, so understanding awareness and knowing how to grow it is vital.

A comprehensive guide to effectively define, launch, scale, and monitor your brand in 2024.

12/22/2025

Responsive web design refers to the idea that your website should display equally well in everything from widescreen monitors to mobile phones. It’s an approach to web design and development that eliminates the distinction between the mobile-friendly version of your website and its desktop counterpart. With responsive design, they’re the same thing. 📲💻

Ensure your website has the optimal viewing experience with these responsive web design tutorials.

12/20/2025

Social media is a powerful tool for individuals and businesses alike, but posting aimlessly doesn't do you any favors. To make the most out of your profiles, it is important to develop a strategy.

Learn how to develop a social media strategy that drives traffic and delivers real ROI to your brand.