Lily and Goose Digital Solutions LLC

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Lily and Goose Digital Solutions LLC

Emma | Meta Ads Strategist
Helping business owners scale with smart, results-driven campaigns.

Your ads deserve a strategy—not a guess.

💬 Book a free discovery call 👇 hello.dubsado.com:443/public/appointment-scheduler/665e38b8dc1724003a92101e/schedule

06/29/2026

Well. This is a new one. 🙃

I was just going about my day when my phone buzzed with a notification from the Ads Manager app.

Meta had decided - completely on its own, no input from me - to add music to 29 of my ads.

29.

TWENTY. NINE.

I didn't open Ads Manager. I didn't make a change. I didn't ask for this. My phone just buzzed and there it was - Meta letting me know what it had already done. Not asking. Not suggesting. Just... doing it. And sending me a little notification to let me know. How kind. 🙃

I've genuinely never had this happen before. I had these features turned off. This campaign has been running well for two weeks and Meta just went ahead anyway.
And here's why this matters if you're running your own ads:

When Meta starts making changes without your knowledge, you lose control of what your audience is seeing. Music changes the entire feel of an ad. It changes the message. It changes whether someone stops scrolling - and not always in the way YOU would choose.

Your ads represent YOUR brand. Meta's job is to serve them. Not to redecorate them. 🙅‍♀️

If you're running ads right now - go and check your campaigns. Check your notifications. Make sure Meta hasn't decided to "help" you in ways you never asked for.

And if any of this feels overwhelming or you're not sure what you're looking at, that's exactly what I'm here for. DM me or book a free Discovery Call via the link in my bio. 💜

06/26/2026

Let me take you behind the scenes of an Ad Account Audit.

Because I think a lot of people hear the word "audit" and imagine something really scary and corporate. But honestly? This is one of my favourite things to do - because there is always a story in the data, and I love finding it.

So here's what I actually look at:

The data.

This is where I start. Numbers don't lie. I'm looking at what's performing, what isn't, and most importantly - why. Click through rates, cost per result, frequency... it all tells me something.

The copy and creatives.

Are the ads actually speaking to the right person? Is the message clear? Does it make someone stop scrolling or does it blend into the noise? I look at this with fresh eyes - the way your dream client would.

The structure.

How the campaigns are set up matters more than most people realise. Poor structure means poor data, and poor data means poor decisions.

The pixel.

Is it firing correctly? Is it tracking the right events? A broken or misconfigured pixel is like trying to navigate without a map. You're just... guessing.
The naming conventions.

This sounds boring but I promise it matters. If your campaigns aren't named clearly and consistently, you can't read your data properly - and if you can't read your data, you can't optimise.

You walk away from an audit with a clear picture of exactly what has been going on in your account — and a list of recommendations you can actually implement.
No jargon. No fluff. Just clarity. 💜

If you'd like to book an Ad Account Audit, drop me a DM and let's chat.

06/25/2026

The questions I get asked on every single Discovery Call. 👇

And honestly? I love them. Because they tell me that people are starting to think seriously about running ads, they just need someone to cut through the noise and give them a straight answer.

So let's do that.

"How quickly will I see results?"

This is the big one. And the honest answer is - it depends, but you should not expect overnight magic. Paid ads need time to gather data, to optimise, to find your people. The first couple of weeks are about learning. Results come when we let the campaign do its job.

"Can we launch in two weeks?"

I love the energy, truly. But no. A successful launch has so many moving parts that need to be in place before we even switch the campaign on - strategy, funnel, messaging, creatives. Rushing that is how you end up spending money on ads that don't convert.

"Do I need a huge budget?"

You don't need to be throwing thousands at ads from day one. But you do need a realistic budget that gives the campaign enough to work with. Too small and the algorithm doesn't have enough data to optimise. We always talk through this on Discovery Calls so you know exactly what to expect.

"My ads failed before - does that mean ads just don't work for me?"

They didn't fail. There just wasn't a strategy behind them. I see this ALL the time and the good news is -it's fixable.

If any of these sound familiar, I'd love to chat. Book a free Discovery Call via the link in my bio and let's get you some real answers. 💜

06/24/2026

This is a result from yesterday on one of my campaigns which shows how important messaging is! This specific ad only spent $0.17 all day, 3 people clicked the link and of those 3 people, 2 people purchased giving us a Cost Per Lead of $0.08(5).

Messaging is SO important, without getting your messaging right, your campaigns just won’t work and then you’re wasting money - something that nobody wants!

If you’d like to hear more about how I achieve results like this, let me know!

06/19/2026

Here's what I can do for your business. 👇

If you're a course creator or online coach who is ready to actually grow — not just post and pray, not just boost and hope — but build a real, strategic presence through Meta Ads that brings in leads consistently?

That's exactly what I do at Lily & Goose.

I help my clients get clear on their strategy, build funnels that actually convert, and run ads that work — so they can spend less time worrying about where their next client is coming from and more time doing the thing they built their business to do.

Here's what working with me can look like:

✨ A cost per lead of $2.83 when the industry average is $10–$25
✨ Webinars and launches filled with the RIGHT people
✨ A clear plan for before, during AND after someone sees your ad
✨ Results you can actually see — and numbers you actually understand

And the best part? We always start with a free Discovery Call. No pressure, no pitch. Just a proper conversation about your business and what's possible.

If that sounds like something you need, I'd love to hear from you. 💜

Drop me a DM or book your free Discovery Call via the link in my bio — let's talk.

06/17/2026

Today on 'what does Emma actually do' we're looking at Ad Audits.

Maybe you've run Meta Ads before and want to really understand how they performed or you're running Meta Ads now and they just aren't performing the way you'd hoped - I can audit your ads and find out WHAT is going on and make recommendations on HOW to fix it.

I review everything in your ad account; the data, the copy, the creatives, the naming conventions, the structure, how the ads were scaled, the pixel......so you walk away with a clear understanding of what's gone on in your account and recommendations you can implement.

If you're interested in an ad account audit, drop me a DM and we can make arrangements.

06/15/2026

You've run ads before and they didn't work. Now you're dubious about trying them again.

But here's what I see time and time again across the ad accounts I work with: the ads themselves didn't fail. There just wasn't a strategy behind them.

And I say this with so much kindness — but if you're running ads without a strategy, just hitting go and hoping for the best, you may as well be flushing money down the toilet. 💸

No clear plan for what the ads are actually supposed to do. No funnel to guide people from "oh that looks interesting" to "I need to work with her." No thought given to the journey your dream client takes after they click.

And here's the hard truth: people can feel when something's off. When the journey is disjointed or unclear, they lose confidence — and they leave.

Just... a boosted post and a prayer. 🙏

If you're reading this thinking "omg that's me" — you are not on your own. I see this ALL the time, and the great news is that it's completely fixable.

We just need to start by building the foundation first.

The strategy. The funnel. The plan for what happens before, during and after someone sees your ad.

That's exactly what we do together at Lily & Goose — and it's why my clients actually see results instead of just watching their budget disappear. 💜

If this sounds like you, I'd love to talk about how we can use ads and a clear strategy to help you scale your business. Book a free Discovery Call via the link in my bio.

06/14/2026

I get asked this on Discovery Calls more than you'd think.

"Can we pull off a launch in two weeks?"

And honestly, the answer is no, we really can't. Not if we want it to actually work. 💜

Here's the thing - a successful launch isn't just running some ads and hoping for the best. There are so many moving parts that need to come together before you even think about switching the campaign on:

✨ Strategy planning - what are we launching, to whom, and why now?
✨ Account auditing & setup - is everything technically ready to go?
✨ Message building - what does your dream client need to hear to say yes?
✨ Creative strategy - what content, copy and visuals will actually convert?

And once all of THAT is done... then we run the campaign for your webinar, your challenge, your conversion event.

Each of those stages takes time to do properly. Rushing them is how you end up spending money on ads that don't convert and wondering what went wrong.

If you have a launch coming up, the best thing you can do is start the conversation early — even if it feels too soon.

Future you will be so grateful you did.

DM me or book a free Discovery Call via the link in my bio and let's map out your launch timeline together.

06/13/2026

The industry average cost per lead on Meta is $10–$25.

I just got my client $2.83. 💜

And I say this not to brag, but because I want you to understand what is actually possible when there is a real strategy behind your ads.

264 leads. A 6.1% click-through rate. Two webinars filled with people who actually showed up.

This didn't happen by boosting a post and saying a little prayer. It happened because we built the foundation first; the strategy, the audiences, the funnel — and THEN we switched the ads on.

If you're running Meta Ads and not seeing results like this, I promise you, the ads aren't the problem. The strategy behind them is.

And the great news? That's completely fixable.

Book a free Discovery Call via the link in my bio — let's look at what's actually going on. 💜

06/11/2026

It's time for Episode 3 of What Does Emma Actually Do and today we're looking at my Brand Voice Intensive

This is one of my newer packages but I AM SO EXCITED ABOUT IT!

I deep dive in to your business, your values, your audiences, your mannerisms, your phrases, the way you build connection with your clients and create an in depth document you can use to build trust.

So, what do you get?

You get your comprehensive Brand Voice Guide, your Customer Avatar Document, a 30-minute walk through call and 3 sample ad hooks written in your voice.

Brand Voice Guides are important for ALL businesses, which is why I've decided to offer it as a standalone service.

If you'd like to find out more, let me know!

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https://www.lilyandgoosedigitalsolutions.com/, https://hello.dubsado.com:443/public/appointment-scheduler/665e38b8dc1724

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