ROCSHIP

10/25/2022

Have you determined your Cost-Per-Acquisition (CPA) for your home service business?

Here's what you need to know ✅

Your Cost-Per-Acquisition defines how many dollars you spend to acquire a new customer.

These dollars include all marketing costs, ad/media spend, sales commission, and any other ancillary costs associated with getting a new customer.

🔨 To determine your CPA, take your total amount of new customers in a given time period, and divide that number by your total "acquisition" costs. 🔨

A couple of notes 📝

- You can also have a separate CPA for each marketing channel.

- Sometimes businesses prefer not to include sales commission which is totally fine!

- You can also have a Cost-Per-Conversion for more direct marketing efforts.

Hope this helps! 💪

10/17/2022

If you want to get more leads for your home service business, start with some solid data.

Don't run from these numbers! Do the work - even if it's clunky at first.

- Get a starting point for Cost-Per-Acquisition (CPA)

- Get a starting point for Customer Lifetime Value (LTV)

- Identify lead sources for current sales

- Estimate a rough monthly marketing budget (A simple rule-of-thumb is 5%-10% of revenue adjusted for COGS, etc. - depending on how aggressive you would like to grow)

[Without these types of baselines established, it's difficult to know how well your marketing efforts are performing.]

🚀🚀🚀

We'll dive into each of these more in-depth in my following posts.

03/02/2022

Since day 1, we’ve been a Webflow-exclusive studio. In this article we break down the benefits of Webflow and why we chose to pursue mastery of this platform.

Since day 1, we’ve been a Webflow-exclusive studio. In this article we break down the benefits of Webflow and why we chose to pursue mastery of this platform.

02/17/2022

Here's a simple 5-step process to help boost your organic traffic and provide real value to your website visitors!

You just launched a website, or maybe you’ve had one for some time. Let’s talk about how to get more organic visitors to your website.

01/28/2022

WE LOVE KNOXVILLE.

While we are not limited to the Knoxville area, it’s home. We’re proud to call ourselves Volunteers, and we look forward to serving this amazing community.

01/26/2022

We released our pricing. That's pretty cool. ;)

Interested in our services? Here's our pricing. So that you don't have to waste time just for this simple info.