MWC Advertising

10/09/2026

Here's something regional businesses have to think about that single-market businesses don't:

How much of the strategy should stay consistent—and how much should change by market?

A company serving Fargo, Duluth and Green Bay may want one recognizable brand.

But competition, seasonality, audience needs and opportunities can look different in each community.

The answer isn't creating a completely different strategy everywhere.

And it isn't copy + paste, either.

It's finding the balance:

One brand. Shared goals. Local relevance.

That's something we understand firsthand from working across markets throughout ND, MN, SD, WI, MI, IL, IN and TN.

👉 Expanding within the region in 2027? Let's talk about building a strategy that scales without losing the local connection. https://mwcadvertising.com/

10/07/2026

"What's the best marketing channel?"

Our favorite answer: For what?

The best channel for building awareness may not be the best one for capturing immediate demand.

🔎Search can reach someone actively looking.
📺OTT can introduce your brand before they're ready to search.
👀Display can keep you visible.
📧Email can reconnect with people who already know you.
🌐SEO can build long-term discoverability.

The goal isn't to find one magical channel.

It's to understand the job each channel needs to do and build the right mix around your business goals.

That's the kind of conversation your 2027 planning should include.

10/05/2026

You can have the right audience, great creative and the perfect media mix...

But if you can't answer "Did it work?", there's still a problem.

According to HubSpot's 2026 State of Marketing research, 33% of marketing leaders identified measuring ROI as one of their biggest challenges.

That's why measurement shouldn't be an afterthought in your 2027 plan.

Before a campaign launches, determine:
• What outcome are we trying to influence?
• Which metrics actually indicate progress?
• What can we realistically measure?
• How will we use those results to make the next decision?

Not every marketing channel plays the same role and not everyone should be judged by the same metric.

A marketing plan tells you what you'll do. A measurement plan tells you whether it's working.

👉 Need help connecting the two? Let's talk: https://mwcadvertising.com/

Source: HubSpot, 2026 State of Marketing

10/02/2026

Q4 is officially here.

So here's our question: Is your 2027 marketing plan taking shape or is it still sitting on the "we'll get to that" list?

October is a great time to move beyond broad goals and start getting specific:

→ What are we trying to accomplish?
→ Who do we need to reach?
→ What's worth repeating from 2026?
→ What needs to change?
→ How will we know it's working?

You don't need every campaign built today.

But January shouldn't arrive before the strategy does.

👉 Already planning? Tell us below: What's the biggest marketing priority for your business in 2027?

09/29/2026

Sioux Falls isn't Knoxville.

Duluth isn't Peoria.

Green Bay isn't Wausau.

And that's exactly why local perspective matters.

Across the eight states we serve: North Dakota, Minnesota, South Dakota, Wisconsin, Michigan, Illinois, Indiana and Tennessee, we see firsthand that every market has its own personality.

Different competitors. Different customers. Different opportunities.

But businesses across all of those communities have something in common: They want marketing that moves their business forward.

Our job isn't to take the same plan and drop it into every ZIP code.

It's to understand your goals, understand your market and build the right combination of strategy, media and marketing solutions around both.

Local insight. Regional resources. One connected approach.

👉 Planning for 2027? Let's put your market and your goals at the center of the conversation: https://mwcadvertising.com/

09/25/2026

Do you suffer from this? Common symptoms include:

😬 Running an ad because sales suddenly slowed down

😬 Posting because someone said, "Hey, we haven't posted in a while"

😬 Sending an email because you remembered you have an email list

😬 Trying a new platform because your competitor is there

😬 Having no idea which of those things actually worked

Don't worry. It's treatable.

The cure? A strategy.

Know your goals. Know your audience. Give every channel a purpose. Measure what matters.

And yes, we happen to know some people who can help with that. Comment “the cure” and we’ll reach out today!

09/23/2026

Is this you? Before turning up the volume, let's ask a few questions..

Are the leads you're already getting qualified?

Are they coming from the markets you want to grow?

Are they interested in the products or services you actually want to sell?

Are they turning into customers?

100 inquiries that go nowhere aren't necessarily more valuable than 20 highly qualified opportunities.

That's why good marketing measurement goes beyond clicks, impressions and form fills. Those metrics can tell us what happened along the way.

How do you qualify leads?

09/21/2026

How people discover businesses isn't standing still.

Traditional search still matters but today's customer journey can also include social media, video, maps, reviews, AI-powered tools and multiple rounds of research before someone ever contacts a business.

That raises an important question:

How easy is your brand to discover wherever your customers are looking?

We found this piece from Bright Local especially interesting because it shows how differently generations search for local businesses, making it essential to know where your audience is looking.

Our takeaway?

Your marketing strategy shouldn't chase every new platform but it should evolve when your customers' behavior does.

👉 Worth the read:

This consumer research report analyzes search behavior to understand how consumers approach local search and business discovery.

09/17/2026

Business is booming, let’s turn marketing off.

Business is slowing down. Quick, turn marketing back on!

Sound familiar? We understand why it happens. But there's one problem: Marketing isn't a light switch. It's momentum.

Brand awareness takes time to build. SEO takes time. Customer relationships take time. Campaigns need enough data to learn and optimize.

When marketing repeatedly stops and starts, you may find yourself paying to rebuild momentum you already created.

That doesn't mean every campaign runs forever.

It means your strategy should account for busy seasons, slow seasons and what's coming next before you get there.

Consistency isn't doing the exact same thing all year.

It's being intentional all year. And we can help!

09/15/2026

"We have $50,000. What should we do with it?"

First ask: What does the business need to accomplish in 2027?

🤔More qualified leads?
🤔Growth in a new market?
🤔Greater brand awareness?
🤔More website traffic?
🤔Higher customer retention?

Once the goals are clear, you can determine who you need to reach, what channels make sense, how long campaigns need to run and what level of investment is realistic.

As 2027 budget conversations get underway, make sure every marketing dollar has a job to do.

Need another perspective at the planning table? Let's talk about your 2027 goals below!