Fletcher

05/28/2026

PR isn’t just about getting featured. It’s about becoming the business people recognize, trust, and remember.

Today’s customers research everything before they buy. They read reviews, search online, check social media, and even ask AI tools for recommendations. That means your visibility and reputation matter more than ever.

In our newest blog, we break down what public relations actually is, how it supports business growth, and why PR and marketing work best together.

If you’ve ever wondered whether PR is worth it for your business, this one’s for you.

Read more here:

Learn what public relations actually is, why PR matters for business growth, and how strategic PR builds visibility, trust, and authority.

05/11/2026

Modern destination marketing demands more change as strategies shift from old-school brochures and ads toward learning search behavior and AI tools.

And storytelling now spans multiple platforms. The advantage? Consistency and clarity with brand messaging.

At Fletcher, we build systems that make brands discoverable, understood, and well worth the trip.

Let's talk: https://www.fletchercomms.com/contact/

05/07/2026

If your website isn’t showing up in search results, backlinks may be part of the reason why.

Backlinks are links from other websites to yours, and they’re still one of the strongest signals of credibility and authority online.

Our latest blog explains:
✔ What backlinks are
✔ Why they matter for SEO and visibility
✔ The difference between backlinks and outbound links
✔ How businesses naturally earn quality backlinks
✔ Why PR and thought leadership play such a big role

Read more here:

Learn how backlinks support SEO, build online authority, improve search visibility, and strengthen long-term digital credibility for your business.

05/07/2026

There’s a level of chaos most people don’t see behind the scenes, and it’s this wild side that makes us really good at our jobs.

At Fletcher Communications, we’ve got toddlers testing limits, teens navigating hard situations, and real-life dynamics that require patience, strategy, and a LOT of emotional intelligence.
And that translates directly into how we show up for our clients.

We know how to:
✔️ Stay calm when things feel urgent
✔️ Prioritize what actually matters
✔️ Read the room (even when no one’s saying anything out loud)
✔️ Catch problems before they turn into full-blown crises

Because we’re doing it every day in real life.

This Mother’s Day, we’re leaning into something a little different: how motherhood (and just life, in general) builds the exact skills great PR requires.

Also, fun fact: women drive the majority of purchasing decisions in the U.S. We don’t just “target” that audience, we ARE that audience.

If you’ve ever wondered what makes a PR team both strategic and human…this is a big part of it.

Read the full piece:

Why working moms make the best PR pros. The Fletcher team walks through how the chaos of managing children translates to meaningful strategy for your brand.

05/05/2026

Many financial firms think they start selling when a prospect reaches out. They’re not.

The real decision is already happening before that, while buyers are researching, comparing, and deciding who they trust. If your firm isn’t showing up early, you’re not in the running. That’s the gap we help close.

You can read more about how you could be losing influence early on in our latest article published in CPA Practice Advisor. https://www.cpapracticeadvisor.com/2026/04/07/why-cpa-firms-risk-losing-influence-before-the-first-conversation/181041/

04/29/2026

AI isn’t the problem in PR, how it’s used is.

As content volume increases and search behavior shifts, the difference between effective and forgettable messaging is becoming more clear.

As content volume increases and search behavior shifts, the difference between effective and forgettable messaging is becoming clearer.04/ai-in-pr-what-clients-should-expect-from-a-responsible-agency-in-2026/

AI is reshaping PR and content. Learn what ethical AI use looks like and what clients should expect from agencies in 2026.

04/22/2026

Here are 3 Things to Refresh this Spring (That Actually Matter)
Messaging
Media Lists
Visual Identity Consistency

Spring tends to make everything feel like it needs a refreshing reset.
But for some brands, it's more about rejuvenating what's already there.

We see it all the time:
Messaging that's trying to say too much (and landing nowhere)
Media lists that haven't kept up with rotating newsrooms,
Visuals that feel just inconsistent enough to dilute recognition

This spring, let's look at these as opportunities for revitalization - a strong brand doesn't come from doing more; it comes from doing the right things with clarity and consistency.

04/15/2026

New research shows 91% of PR teams now use AI in their workflows, the key is to use it where it belongs - but creativity, storytelling, and real insight are still the top *human* skills that define success.

The math is simple for the future of PR: intelligence + authenticity + tech
Not automation alone, which doesn't always add up.

Explore more insights on the future of PR and marketing: fletchercomms.com

04/08/2026

Your pitch isn't "getting lost" in a journalist's inbox.
It's getting skipped.

Not because it's bad - but because it's not built for them.
That's fixable.

From story-first angles to relationship-driven outreach, we're breaking down exactly what works now (and what doesn't) in modern PR.

Read the blog:

Why most media pitches fail and how agencies fix them with relationship-first pitching strategies, relevance and story-driven outreach.

03/30/2026

April Fools’ Day is basically the Super Bowl of chaotic marketing energy.

Every year, brands roll out fake products, wild announcements, and “wait… is this real?” campaigns trying to go viral. And honestly? Some of them absolutely crush it.

Others… not so much.

The difference usually comes down to one thing:
Does the joke actually fit the brand?

The best campaigns are clever, on-brand, and just believable enough to make you look twice. The worst ones? Confusing, misleading, or trying way too hard.

We rounded up some of the biggest wins (and the biggest flops) to show what actually works, and what to avoid if you want to keep your audience laughing with you, not at you.

Take a look:

April Fools marketing wins and fails, plus how to use humor without hurting your brand.