Fletcher

09/01/2026

Getting in the news sounds like a pretty straightforward PR goal.

But here's the thing: media coverage works best when it supports a bigger business objective.

Before the press release, the pitch, or media list, companies need to ask, "What are we trying to accomplish?"

From there, it's about finding the story that gives journalists and their audiences a reason to care.

In our latest blog, we're breaking down how companies actually get media coverage, why company news isn't always media news, and where strategic media relations fit into the bigger picture.

Read here:

Learn how companies are getting media coverage through strategic pitching, strong relationships and newsworthy stories, not just press releases.

08/26/2026

Dolly Parton showed us that you can build something extraordinary without ever losing sight of where you came from.

As women working in communications and as entrepreneurs ourselves, we've long admired Dolly not only for her remarkable career but also for the way she built a business, a brand, and a legacy on her own terms. She led with generosity, authenticity, and an unwavering belief in the power of a good idea.

We've also had the incredible privilege of being a megaphone for one of her greatest ideas: Dolly Parton's Imagination Library.

Helping to share the story of a program that puts books into children's hands has been one of the most meaningful parts of our work. Every book represents possibility. Every child who receives one is reminded that their imagination matters.

We are heartbroken by Dolly's passing, but deeply grateful to have played even a small role in carrying her vision forward.

Thank you, Dolly, for showing generations of women what it looks like to dream big, work hard, and use your success to lift others up.

08/26/2026

One of the biggest misconceptions about marketing is that there's a single tactic that will solve every growth challenge.

Social media, SEO, and Google Ads may all be part of the solution, but they're rarely the entire strategy.

When your website, content, public relations, advertising, and social media all support the same goal, every marketing investment becomes more effective.

Learn more about why an integrated marketing strategy delivers stronger long-term results than relying on any single marketing tactic.

Many businesses think marketing means focusing on one tactic. Maybe it's running Facebook ads, posting on social media, or sending an email newsletter. Those are all valuable approaches to marketing, but none of them are a complete marketing strategy. Marketing rarely succeeds because of a single ac...

08/20/2026

Not every business is ready for PR, and that's actually a good thing.
One of the biggest misconceptions about public relations is that every growing business should be pitching the media. The truth is, PR works best when it supports the right goals at the right time.

In our latest blog, we cover:
✔️ The three signs your business is ready for PR
✔️ When PR probably isn't the right investment
✔️ Why trust and credibility matter more than ever
✔️ How PR strengthens your entire marketing strategy, not just your media coverage

If you've ever wondered whether public relations is the right next step for your business, this article will help you make that decision.

Wondering if PR is the right investment? Discover the signs your business is ready for public relations and when to wait.

08/12/2026

AI can draft a press release, suggest headlines, and even write a pitch in seconds.

What it can't do is build trust.

Strong public relations has always been about credibility, relationships, thoughtful strategy, and understanding what makes a story worth telling. Those fundamentals haven't changed, even as AI becomes part of the communications toolkit.

In our latest blog, we're sharing 7 PR moves that still work in the AI world, along with practical insights - read it here:

Learn seven proven PR strategies that build trust, strengthen media relationships and help brands succeed in the age of AI.

08/04/2026

Is your business as easy to verify as it is to find?

Election season reminds us of something that applies far beyond politics: people look for trustworthy, verifiable information before making decisions.

Whether someone is researching your company, checking your credentials, or asking AI about your brand, consistency and credibility matter. If your business information is outdated, incomplete, or difficult to verify, you could be losing trust before the conversation even begins.

Our latest blog explores what brands can learn amid Election season and why making your business easy to verify has become a competitive advantage.

Read the full blog:

Election season shows why trusted sources are essential. Learn how to make business information easy to verify before confusion costs trust or sales.

07/29/2026

Your analytics tell you what happened.
They don't always tell you why.

The strongest businesses invest in more than measurable metrics. They build trust, credibility, and relationships that continue paying dividends long after the numbers are reported.

In Fletcher's latest article, featured in Entrepreneur, we explore why relying solely on measurable metrics may be holding your business back, and how to recognize the intangible assets that drive long-term growth.

Read the full article:

Customers are making more decisions in places metrics can’t fully reach. The result is a growing disconnect between what you can track immediately and what actually shapes buyer confidence.

07/23/2026

AI can draft a press release, suggest headlines, and even write a pitch in seconds. What it can't do is build trust.

Strong public relations has always been about credibility, relationships, thoughtful strategy, and understanding what makes a story worth telling. Those fundamentals haven't changed, even as AI becomes part of the communications toolkit.

In our latest blog, we're sharing 7 PR moves that still work in the AI world, along with practical insights.

Read it here:

Learn seven proven PR strategies that build trust, strengthen media relationships and help brands succeed in the age of AI.

07/17/2026

One of the biggest misconceptions about public relations is that every growing business should be pitching the media. The truth is, PR works best when it supports the right goals at the right time.

In our latest blog, we cover:
✔️ The three signs your business is ready for PR
✔️ When PR probably isn't the right investment
✔️ Why trust and credibility matter more than ever
✔️ How PR strengthens your entire marketing strategy, not just your media coverage

If you've ever wondered whether public relations is the right next step for your business, this article will help you decide.

Read the full blog here:

How long does PR take to work? Discover what to expect in the first 90 days & why consistent public relations builds lasting trust, credibility, & business growth.

07/15/2026

Not every business is ready for PR, and that's actually a good thing.

One of the biggest misconceptions about public relations is that every growing business should be pitching the media. The truth is, PR works best when it supports the right goals at the right time.

In our latest blog, we cover:
✔️ The three signs your business is ready for PR
✔️ When PR probably isn't the right investment
✔️ Why trust and credibility matter more than ever
✔️ How PR strengthens your entire marketing strategy, not just your media coverage
If you've ever wondered whether public relations is the right next step for your business, this article will help you decide.

Read the full blog here: https://www.fletchercomms.com/07/how-long-does-pr…he-first-90-days/