Asen Marketing & Advertising

08/21/2026

Every growing restaurant group eventually hits the same wall: more concepts, more locations, and branding that's harder to keep consistent across them all.

But consistency doesn't mean every concept should look and sound identical. A taco spot and a steakhouse require different branding and strategies...

After working with brands in the F&B industry for over 40 years, here's what we've learned "on brand" really means when there's more than one concept in the big picture 👇

Running more than one restaurant concept? Keep every location on-brand with a system that scales. Serving the Southeast and beyond.

08/19/2026

Sofia (left) and Jackie (right) put their generations to the test in a quick game of “this or that” 🔥🆚🔥

And honestly, while their answers may differ a bit, that’s exactly what makes a multigenerational team so valuable.

Different perspectives, different experiences, and different ways of thinking make us stronger (and make for some pretty entertaining team days too) 😄

Did any of their answers surprise you?!

08/13/2026

Woah... we’re gonna have to stop you there 🤚

As businesses grow, so do the number of marketing decisions to make.

More channels. More opportunities. More complexity.

That’s when strategy matters most. Because when every marketing effort works together toward the same business goals, you’re far more likely to see meaningful results.

07/28/2026

If you're a private label or contract manufacturer, you probably know the feeling: you make a great product, but someone else's name ends up on the package 📦

And when the credit isn't yours, the demand isn't really yours either.

For manufacturers, what actually helps isn't marketing these products; it's building a reputation around the work only they can do, so buyers start coming to them directly 🤝

We broke down the "private label problem" on our blog, including how to build demand you actually own.

Read more here:

Private label makers stay invisible. Market your capabilities, not clients' products, and build B2B demand you own. Southeast and beyond.

07/24/2026

Your website shouldn't just attract visitors. It should help turn them into customers.

Click through to learn more 👀📝

07/20/2026

Say hi to Jackie! 👋 The most recent addition to team Asen, Jackie’s helping us grow new relationships with businesses across the region as a Strategic Growth Consultant.

She’s passionate about connecting with people, learning their stories, and showing how the right marketing partnership can help businesses outgrow surface-level results in their industries.

We’re excited to have her on board and can’t wait for you to get to know her more! ☺️

Where brands come to thrive ✨

07/16/2026

Smarter Furnishings had already experienced incredible growth before we came along. But as the business evolved and decisions became more complex, their brand and marketing needed to catch up 🤝

Together, we rebuilt Smarter Furnishings’ brand, refined the messaging, redesigned the website, and developed an intentional marketing strategy.

Every step was collaborative, with one shared goal: creating a marketing program that truly reflects who they’ve become and where they’re headed next 🧭🗺️

Read the full case study on our site: https://lnkd.in/gn8_a9fD

07/14/2026

This recent for the Tiki Hut at Calhoun's Lenoir City location captures what summer on Fort Loudoun Lake is all about ☀️🛖🚤

From tropical drinks with a waterfront view to a full menu of classic American food favorites, this seasonal spot is one worth adding to your summer plans 😎

07/09/2026

Welcome to our hybrid office space in Knoxville, AD! Come on in 👋🏢

07/01/2026

Excited to be joining our friends at Allevia for their broadcast of the 2026 Global Leadership Summit!

Vinny and Dave will be heading to Maryville to watch the simulcast and learn from global leaders like Vanessa Van Edwards, Candace Cameron Bure (where's our Full House fans?!), Kwame Christian, and more 👀👏

This event is for anyone and everyone looking to strengthen their leadership skills. If that sounds like you, sign up here 👉 https://lnkd.in/gxE_Jdes

Join the 2026 Global Leadership Summit and be part of a leadership movement that multiplies influence where it matters most.