Designsensory

05/22/2026

AI brings speed to PR, but what about credibility? In a world where reputation and trust are everything, the human element of judgment is non-negotiable.

Learn from our VP of Communications, Erin Burns Freeman, about where AI truly adds value, and where humans must still lead the conversation.

Read more:

Artificial intelligence (AI) is changing how we work, quickly and in very real ways. In communications, it’s already embedded into how we draft, research, and produce content. It can summarize information in seconds, generate a first draft in minutes, and accelerate workflows that used to take hou...

05/21/2026

From the sleek lines of a Corvette to a hardworking soul that knows how to have fun, we designed the new Visit BGKY identity to capture the perfect balance of local history and forward momentum. 🚘✨

Our team partnered with Bowling Green, Kentucky, to build a brand that honors its legendary traditional roots while driving fiercely into the future.

"We wanted the Bowling Green identity to carry a deep sense of local history while remaining full of forward momentum. The script’s fluid curves take direct inspiration from the sleek, aerodynamic lines of the Corvette, capturing a feeling of speed and energy without losing touch with the community's traditional roots. It balances a classic, hardworking soul with an infectious sense of fun, creating an enduring mark that feels both deeply grounded and ready for what’s next." - Erik Vass, Art Director

05/15/2026

Did you know the final battleground for the 19th Amendment was won right here in East Tennessee? 🗳️

We're honored to partner with the Women's Suffrage Museum as they prepare to build the nation’s largest institution dedicated to this 72-year struggle. Check out this City Lifestyle feature with Wanda Sobieski on the power of a mother’s letter, a son's tie-breaking vote, and preserving a legacy that belongs to the world.

Read more:

Women’s Suffrage Museum Honors One East Tennessee Son’s Vote and the 72-Year Campaign by American Women to Secure Theirs

05/14/2026

Got a way with words? We want ‘em. ✍️

We’re looking for a Performance Copywriter to join our creative team!

If you have a passion for multi-platform storytelling and turning bold ideas into impactful campaigns, we want to hear from you. No ego, no fluff—just great work.

Apply today: https://designsensory.com/careers/copywriter/ 🚀

Designsensory is hiring a Performance Copywriter to join the creative team and turn words into ads that drive action. Apply today!

05/14/2026

Hiring a production team shouldn't feel like buying a car with an invisible engine.

Director of Production, Kristin Majni, breaks down how to actually build an asset that moves the needle, pulling back the curtain on how to value results over just vibes. 🎬✨

Read the full blog: https://designsensory.com/insights/maximizing-productions/

05/08/2026

Mom’s The Bride is out now on ! It’s the first show from and created by our very own ! 💕💍

A MASSIVE CONGRATULATIONS to Madelyn from the DS team! The launch called for a proper celebration (reception included) as Good Gravity took over for a premiere.

Mom’s The Bride is hosted by the ever-wonderful , and is inspired by Madelyn’s real-life experience planning her own mother’s wedding. The show is dropping new episodes every Thursday!

05/06/2026

The “Soul of High Tech” now has an identity to match. ⚡️

is engineering the global future of diversity, opportunity, and growth — a nine-county, three-state innovation district centered in Memphis, accelerating advanced industry in agri-business, healthcare technology, supply chain logistics, and sustainable mobility.

Designsensory led the end-to-end go-to-market strategy and brand identity: from naming and architecture to a fully realized web experience. We built a system designed for infinite scale — atomic brand elements that expand across physical environments, digital platforms, and global storytelling.

With industry titans like xAI, , , and planting flags alongside institutions like and , the momentum is undeniable.

Our work helped turn a powerful vision into a movement. Memphis was never catching up. It’s been leading.

04/22/2026

Is your website an asset—or a liability? 🌐🤔

In today’s digital landscape, your website is often the first interaction a customer has with your brand. If it's showing its age, it might be doing more harm than good. In our latest blog, we break down 5 critical signs that it’s time to move toward a new digital home:

1️⃣ It’s a headache to update (Your CMS should empower you, not hold you back).
2️⃣ It’s failing ADA standards (Inclusivity is a requirement, not an option).
3️⃣ Mobile and speed performance are lagging (If it’s not fast, they’re gone).
4️⃣ The branding feels like a time capsule (Your site should reflect where you are now, not where you were ten years ago).
5️⃣ SEO (and GEO!) are nonexistent (If search engines—and AI models—can’t find you, your customers won't either).

Don’t let old tech be the ceiling on your growth. Check out the full breakdown on our blog and see if your site passes the test!

Read more here: https://designsensory.com/insights/5-signs-you-might-need-a-new-website/

04/21/2026

How do you unify dinosaurs, vintage cars, and aquariums into one cohesive brand story? You help people "See Beyond." 🦖🏛️✨

Our partnership with Discovery Park of America began with a record-breaking holiday campaign and quickly evolved into a full-scale strategic collaboration. From reframing their evergreen narrative to driving peak attendance for their annual Military Expo, we’ve worked across every channel—creative, digital performance, and influencer storytelling—to turn this world-class destination into a year-round must-visit.

We’re proud to play a part in helping visitors discover the innovation, history, and inspiration tucked away in Union City.

Take a deep dive into the full case study:

Discovery Park of America A Partnership Built on Momentum Discovery Park of America didn’t start with a long-term agency relationship. It started with a test to promote their holiday experience, Let It Glow. Our team developed a full-funnel marketing strategy combining creative storytelling, digit...