Heirloom Marketing

12/17/2018

How will a website help my business?

In this age of mobile phones and tech savvy customers, having a website is a must-have anchor for your business and marketing strategies.
A website is a portal that contains and consolidates all relevant information to help the customer determine what stands out about your business and if they want to do business with you.
By not having a website, potential customers are being deprived of what you have to offer, and thus you are being deprived of yet another customer.

For someone searching online, a website gives instant credibility and a lasting impression. It can also be the first impression and the game face of your business. It is important to have a clean, up-to-date, functional site that creates an aire of professionalism. Having access to products and services is indispensable. A website can act as a store front, brochure, or resume to sell or pitch your product or service. Designed correctly, it can guide potential buyers directly to the services they need, hassle-free.

Of course, being visible is only part of the equation. So now you've been found on a search engine, now you have to be able to reel them in. Creating your brand and online presence is non-negotiable. It acts as a point of contact and works for you even when you aren't clocked in. Looking outdated, out of reach, or untrustworthy is never in our plans. A website expands your reach and increases the effectiveness of any advertising campaign. Being a source for two-way communication, gathering feedback and communicating effectively with your target market is now possible. It can help you to showcase your uniqueness and point out to customers what really makes you stand out above the competition.

For every niche there is a solution. Having a website gives you a medium to become an authority in your niche. If you create valuable content, then naturally, your customer base will grow as will your credibility. It also provides an opportunity to spread the word to customers who may be unfamiliar with your business or service. Having an online presence for local entrepreneurs can increase potential clients and reach as well.

Keeping up-to-date and blogging to get relevant news, changes, and products in the public eye is also key here. A website is a base to grow from and will be an ever evolving brain child. Social media can act as a great gateway to enter the public eye, but there are many pitfalls to that being your only public outlet. Not being at the mercy of third-party platforms and their algorithmic decisions is plenty of reason alone to invest in yourself and start your online presence. Account closures, policy changes, and programming complications do happen. It is best to be in control of your content; free to produce and maintain without social platform restrictions and risk of losing a large sector of your customer base as a whole. As they say, "Never put all your eggs in one basket!"

There are a million reasons that growing your online presence and becoming a go-to authority in your niche is a must. Each visitor is a potential client, investor, or customer and could net your business yearly or even monthly recurring dividends. How serious are you about your reputation and credibility? How many more ways can you justify making this crucial step into entrepreneurship?

12/17/2018

11/26/2017

Grab your business by the laces and tighten up your profitability!

05/24/2017

A legacy “ How to become CyberSafe”

Breaches in web page security:

How many times have you open your email only to find an advertisement waiting for you in which a subscription was never applied? We are plagued with spam, malware,spyware, you ware,”I”ware, “we all” ware! Seriously though, it has nearly become a rite of passage these days to become aware and equipped to manage your security when it comes to personal information and rightly so as there are many who would maliciously find reason to sniff out and exploit information you have unintentionally left vulnerable. To date, there are more than 1 billion websites on the “world wide web” and that includes only those that are indexed. Of that figure, it is estimated that there are 30,000 of these hacked daily estimated by google and multiple other sources including James Lyne of Forbes reported( https://www.forbes.com/sites/jameslyne/2013/09/06/30000-web-sites-hacked-a-day-how-do-you-host-yours/ )
According to the “Internet Crime Complaint Center” at the FBI,(https://pdf.ic3.gov/2015_IC3Report.pdf,)64 million plus complaints were received in 2015, and there were over a trillion dollars in losses due to various cyber crimes * Allowing yourself to approach these figures with a mindset of prevention rather than triage after the fact could not only save you from becoming a statistic in which reports are released to warn others, but also undoubtedly will save you the cost involved in the direct attack,or from the residual effects of such an unfortunate event.
The weight of liability in thsee scenarios isn't necessarily placed squarely on our own shoulders but often is carried by those who maintain or have created your web presence and in the manner in which the site was coded or the softwarehardware it was built upon. Make sure you do your due diligence in hiring a designer/programmer who is fluent in understanding the foundations of building with security in mind. Next time, we will provide you with multiple tutorials in which you will learn how to be assured that your site and the software at its core is up to date and current as that is a necessary step in maintaining proper site security which in turn will give you peace of mind in knowing that attacks which utilize vulnerabilities in server and consumer software are limited when you have brought your necessary items up to date with the newest technology.

Websites with basic security errors like this are responsible for distribution of most malicious code. Are you helping the cyber criminals distribute malicious code to your customers, friends and family? In the old days (well, the 90s) cyber criminals distributed malicious code via e-mail. Today the...

05/24/2017

The precededing and following posts will all be only portions of larger series.These series will deal with various aspects of web safety and knowledge base that will be supplemental to the whole as you join your creative force to ours and allow us to uniquely "Co-create" your presence and visibility in the infrastructure of today's standard of commerce which thrives and is more and more dependant on the internet and its various venues of business marketing. Please accept these small nuggets as a token, or heirloom,if you will , ;) given to you to assist in understanding even a portion of how awareness and proper ex*****on of web based marketing and branding can truly change the entire visible face of your business and world.

05/24/2017

A Legacy of the Cyber-Secure: An Heirloom Information Series

The Dual Nature of Rapidly Evolving Technology:
The beauty of the digital world is truly on the same frequency as its dark and unsavory nature
Yet one cannot survive without breathing the same air as its respective other because they are intricately intertwined. gliding on paths that have in the last decade alarmingly become parallel.
The highly ergonomic manner in which technology repetitively presents us with multi-source connection and integration has given us many new ways to perceive and interact with the world at large has also been a circuit in which undoubtedly has permitted avenues into our personal life that weren't previously possible.
It is certainly easy to underestimate the value of awareness and education regarding web security and to be able to properly understand and utilize techniques within web page design and ex*****on that effectively provide another layer of protection in a rapidly evolving environment of cyber security. You will discover in the following series, our security team at Heirloom Marketing desires to build awareness of the most current and possibly unknown threats in which may leave your most sensitive assets and information vulnerable to attack or theft and, hopefully, equip your company, and/or family with the knowledge necessary to develop defense against such malice. Keep up to date with this subject and many more that will be a foundation to build on, by subscribing to our social media and staying connected while growing your small business into a cornerstone within the digital diorama of today's marketplace!

05/21/2017

We have open spots for Web Development. Get your business or blog seen and grow your clientele with Heirloom Marketing. 100% Satisfaction Guaranteed! Graphic Design, Logos, Websites, Databases, SEO, and Marketing: We have you covered. Payment plans available. For more information please visit, www.heirloommarketing.com We look forward to working with you to maximize your potential!

05/17/2017

Why do I need a Website?

Expanding your customer base and giving your business a tier of credibility is forefront in all applications of how growing businesses succeed.
A website is a marketing and communication tool that can enhance your advertising and outreach efforts.
Marketing can incur many expensive costs but the actual building of a website can be a one-time fee that will continue to pay you back, if setup and maintained correctly. This in conjunction with your current marketing techniques can expand your business exponentially. Many avenues of inquiring potential clients can be met such as: who you are, your reputation and feedback, how you began, what you are all about.
Location is important, and if people don't know where you are then they can't reach out to you for your services.
Special offers on products and services, promotions, and the latest news can keep your fans coming back for more. I assume that you want to let others know your successes and, considering the continual growth of Internet users and Internet based companies, it could cost you more to NOT have a properly designed web front.

05/14/2017

I just want to thank all of our clients and collaborators for an amazing week! We have so much to look forward to. So pumped!