03/21/2025
Lately I keep coming across marketers say they can “make sure your dental practice is seen in Siri and ChatGPT-based searches”… are they lying? So, let’s look deeper into what the claims are!
They are not exactly lying—but often exaggerating or oversimplifying to sound high-tech and sell a service.
Here’s the real story:
👉🏻 ChatGPT & Siri don’t “search the internet” the way Google does.
ChatGPT can’t browse live websites or social media unless someone pastes in info.
Siri uses Apple’s voice assistant features and relies on Apple Maps, Yelp, and Safari search (powered by Google or Bing)—not on ChatGPT at all.
✅ So how do you “appear” in these AI-based tools?
✔️ For ChatGPT-like tools (AI assistants):
They train it using public information, so if your practice has strong, public, SEO-friendly content (website, listings, blogs), then AI models are more likely to reflect your brand or business when someone asks a health-related question.
If your practice is listed accurately in Google Business, health directories, or has blog content with common health terms, people using AI might get info that includes or reflects your practice.
✔️ For Siri:
Your practice needs to be:Listed correctly in Apple Maps
Optimized on Yelp
Present on local directories
Have solid local SEO (website, NAP: name/address/phone number consistency)
👉🏻 So what can actually help you be “seen” by AI assistants?
Complete & accurate Google Business & Apple Maps listings
SEO-rich website content (especially blog posts about common questions)
Consistent directory listings (Healthgrades, Yelp, Zocdoc, etc.)
Schema markup (technical SEO that helps search engines understand your website)
Create content that mirrors how people speak or ask questions
📌 Bottom line:
🔺 If a marketer says, “We optimize your online presence so AI assistants and voice tools can reference your practice more accurately,” that’s honest.
🔺 If they say, “We’ll make ChatGPT show your practice directly,” that’s misleading.
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