Marketing By Gabby

04/25/2022

Looking for a good story? Read my latest published work about a man who makes art from the wood of abandoned barns.

A modest, but eye-catching sign stands in the front yard. Sticker letters plastered to a laminated styrofoam board spell out his inventory.

01/10/2022

Why is CONTENT CREATION important for small business owners and entrepreneurs?

In the 1930s, movie executives wanted to find out how many times potential viewers needed to hear about a movie before they broke down and bought a movie ticket.

NOT ONLY DID THEY DISCOVER THAT 7 WAS THE LUCKY NUMBER...
..but they also learned that these 7 instances couldn’t occur in one place. Viewers needed to hear or read about a movie in different places and even at different times.

The same goes for anything you put out about your business.

Due to the nature of our busy and accessible digital age, some advertising experts estimate that at least 26 instances of connection to your business must occur for a potential customer to become a current customer.

What does this mean for YOU?

The exact number of touchpoints matters far less than the concept: consistency with your content creation will yield better marketing and sales results.

If you haven't yet, register for our next marketing class "How to Write About Your Business Anywhere" on January 20th at 6 p.m. at Centerville CoWorks ! 👉 Email me at gabby@marketingbygabby to sign up.

12/17/2021

Thanks to the entrepreneurs and business owners who came out for my free marketing class at Centerville CoWorks last night! I was so encouraged by the amount of progress that is happening in Hickman County, Tennessee and by the smart people who are sharing their talents with their community and solving problems. Here’s a list of the amazing services and products available in the area from last night attendees:

✅ Professional pictures of your pets you can cherish forever
✅ A full confidence treat including hair styling and professional pics of your new look
✅ Community event space, programs, and resources at Bernard Community Center
✅ Fine art pieces, history, and photography right on the square
✅ A drug coalition (in progress) to offer resources, education, and help to people coping with the impact of drugs in Hickman County

Do you have a business or are you looking to start one? Join us for another class next month! Email me at [email protected].

11/17/2021

Loved writing this feature for Nashville's Big Back Yard on one of my favorite places to eat in my county! Check out Papa Kay Joes if you're in Centerville, TN 😊

Comfort comes before anything else at Papa KayJoe's BBQ in Centerville, Tennessee.

Owner Devin Pickard hopes the people who walk through the doors of his family-run restaurant consider it an extension of their own living rooms.

Between the comfort food and comfortable seating, customers can’t help but want to extend their stay past the moment they’re finished eating. Some even write their names in permanent marker on the 2 x 6 wood paneling that adorns the interior walls to commemorate their visit.

There is so much to look at in this eclectic space from the newspaper cutouts of his daughters’ high school sports achievements to vintage signage from across the state and nation.

A staple of the Hickman County community for more than 20 years, Papa KayJoe’s is where you can find classic Southern smoked meats and made-from-scratch sides like mac n’ cheese, white beans, and coleslaw.

Fill your stomachs and find a new home away from home in Nashville’s Big Back Yard!

Hickman County Chamber of Commerce
Photo courtesy of Marketing By Gabby
https://www.nashvillesbigbackyard.org/centerville

09/18/2020

Hey there!

I know many of us are struggling to make ends meet during this time of uncertainty, and I want to play a small part in helping local businesses do what they do best: sell valuable products and services to our community.

That being said... I'm running a Small Business Marketing Special starting October 1st!

Here are some details:

✅ This would be a one-time, no-commitment marketing campaign
✅ To be eligible, you must have Facebook Business Page
✅ You must be open to offering a discount on your product or service

If you're interested, please comment below, PM me, or visit my business website for more information ➡️ https://marketingbygabby.com/small-business-marketing-special/

01/31/2020

Really great insights here into effectively leveraging the reach of influencers and celebrities through meaningful brand partnerships.

Thoughtful planning, leveraging existing brand assets and using the right team to secure/activate the talent relationship is critical.