Bureau Works

Bureau Works Bureau Works is a platform for orchestrating content delivery globally, with API integrations, workflow automation, next gen quality management and more.

06/22/2026

What happens when localization technology is designed for everyone, from factory workers to C-level executives?

In this clip, Elitza from CCEP on LocWorld 55 in Dublin, explains how wxrks helped drive adoption across a global workforce of 41,000 employees.

By combining AI, flexible workflows, and user-focused experiences, teams that once resisted the TMS began actively using it.

The result? Greater scalability, smoother processes, and the ability to accelerate critical content like e-learning programs across markets.

"With the right partner, it's possible."

06/18/2026

Sometimes the best partnerships start completely by accident.

At LocWorld Malmö 2023, Elitza from CCEP was exploring how Generative AI could transform localization workflows. After seeing countless demos and evaluating different providers, she had already formed a clear vision: AI needed to enhance existing translation technologies, not replace them.

Then came a chance conversation with the wxrks team.

What made the difference? Discovering that the vision she had for the future of localization wasn't just an idea, it was already a working product.

"It's a funny story because we met by accident... and then came the wow effect."

Thank you, Elitza, for sharing your journey and for being an incredible partner.

06/15/2026

Don't Chase Tomorrow's Job. Build Next Year's Career

According to Sangeet Paul Choudhary, the biggest mistake isn't being affected by AI; it's focusing only on the next job instead of building toward your next career.

Those who have the bandwidth, self-awareness, and long-term perspective to adapt may find opportunities that others miss.

The challenge isn't just keeping up with change. It's knowing which direction to move in.

From Merging Minds with Gabriel Fairman and Sangeet Paul Choudhary.

05/27/2026

One of the biggest problems with AI translation is that “correct” doesn’t always mean “natural.”

A sentence can be technically accurate and still completely miss:

* the tone,
* the audience,
* the cultural nuance,
* or the brand voice.

That’s where Sous-chef comes in.

Instead of just translating text, it allows teams to shape how localization behaves:
formal or informal,
corporate or witty,
global or hyper-localized.

In this example, the same content is adapted specifically for teenagers in Buenos Aires, including regional Argentine Spanish expressions like “vos hacés” instead of “tú haces.”

Because modern localization is no longer just about language.

Check the full video: https://youtu.be/c3gh9zi9uXE

Powered by wxrks.

05/25/2026

The change in our industry is real. We have to iterate fast and find new paths to stay relevant. Really happy that wxrks has been iterating frantically to figure out faster what’s actually wxrks

05/12/2026

Everybody says AI is becoming incredibly powerful for translation.

And maybe that’s true.

But language is still deeply granular.

A translation can be technically correct and still feel completely wrong:

not on brand,
not natural enough,
too formal,
too simple,
or disconnected from the audience it’s supposed to reach.

That’s why the future of localization is probably not about removing humans from the process.

It’s about giving humans better cognitive tools.

AI can generate language.
But humans still give language meaning, direction, and accountability.

Maybe translators won’t spend the future translating sentence by sentence anymore.

Maybe they’ll spend it:

calibrating systems,
shaping tone,
auditing outputs,
and designing communication itself.

That’s not the end of human authorship.

It’s a shift in what authorship means.

05/04/2026

Localization in 2026 isn’t about blasting a global megaphone anymore.

Gabriel Fairman, CEO & Founder of wxrks, explains how generative AI and focused translation memories are reshaping the way we communicate.

Smaller, highly targeted translation memories
More precise, audience-specific messaging
Higher expectations from global audiences

Today, it’s not just about translating content, it’s about making it truly resonate with each audience.

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