GasStoveCreative

GasStoveCreative GasStoveCreative provides digital and traditional marketing services to small and mid-sized business No one gets excited from thinking inside the box!

Think OUTSIDE the box with GasStoveCreative. We are a full-service, Boutique Marketing company that specializes in helping small, local businesses expand their online presence. If you’ve already tried marketing on your own but haven’t seen any results, then we’re the company for you! We also offer Branding Services as well as services to handle all of your traditional marketing needs. From Busines

s Cards, Brochures, Promotional Items, and Trade Show Set-Ups to Media Buying. We are your one-stop Marketing Services Resource!

Businesses invest heavily in making their websites look great, but they overlook the structure that helps people and sea...
06/18/2026

Businesses invest heavily in making their websites look great, but they overlook the structure that helps people and search engines understand what the site is actually about.

Website design and SEO are not separate conversations. They work together. The way your pages are organized, the hierarchy of your content, your page speed, and the overall structure all influence how search engines interpret your website and how users experience it.

Think of it this way. Google reads your website much like someone reads a book. It looks for a logical flow, clear chapters, and organized information to understand who you are, what you do, and whether your content deserves to be shown in search results.

That is why SEO should never be an afterthought. It should be built into the foundation of your website from day one.

A strong website does more than look good. It communicates clearly to your audience, performs well technically, and creates opportunities for your business to be found by the people already searching for what you offer.

Repurposing this reminder because good design gets attention, but strategic design gets results.

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This is a repurposed conversation because it is one of the questions we get asked all the time. Why hire a professional ...
06/18/2026

This is a repurposed conversation because it is one of the questions we get asked all the time. Why hire a professional when you can build a website yourself?

The truth is, building a website is about so much more than picking a template and adding your logo. It is about creating an experience that guides visitors, builds trust, communicates your value, and converts interest into action.

When you decide to do it yourself, you are not just investing money. You are investing your time. You are taking on the responsibility of understanding user experience, messaging, SEO, lead generation, and the countless decisions that influence whether your website works or simply exists.

Can you build your own website? Absolutely.

The better question is whether that is the best use of your time and whether the final result is helping or hurting your business.

The cost of a DIY website is often hidden in the opportunities you never knew you missed. The lead that never reached out. The customer who left because they could not figure out what you do. The credibility that was lost before a conversation even started.

A website should be one of your hardest-working business tools, not another item on your to-do list.

Repurposing this reminder because the conversation is just as relevant today. Sometimes the most expensive choice is the one that looks the least expensive upfront.

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This is a repurposed conversation because it is one of the biggest misconceptions we see when businesses decide it is ti...
06/18/2026

This is a repurposed conversation because it is one of the biggest misconceptions we see when businesses decide it is time for a website refresh.

The first instinct is usually to update the design. New colors. New images. New layouts.

While those things can improve the look of a website, they do not automatically improve how it performs.

A website is not supposed to be a digital brochure. It should clearly communicate who you help, how you help them, and what visitors should do next.

If someone lands on your homepage and cannot figure that out within a few seconds, the issue is not the design. It is the strategy behind it.

Then there is SEO. Too often, it gets overlooked during a refresh. But if search engines cannot properly understand and index your website, you are making it harder for the right people to find you in the first place.

The biggest mistake is treating a website refresh like a cosmetic update instead of a business decision.

A new paint job does not fix a broken foundation.

Before you start thinking about a redesign, take a look at your homepage. Can a visitor immediately understand what you do, who you help, and what to do next?

If not, start there.

Repurposed because this reminder is just as relevant today as it was when we first shared it.

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And clarity isn’t just about simplifying your message. It’s about using their words, not yours.I see this all the time. ...
05/07/2026

And clarity isn’t just about simplifying your message. It’s about using their words, not yours.

I see this all the time. Smart business owners with real expertise writing posts that go nowhere, and the issue isn’t what they know, but the language they’re using to share it.

You write in the words you use inside your business. The terms your team throws around. The phrases that feel professional and precise. But your client doesn’t live in your business. They live in their own world, with their own words for what they need, and when your content speaks your language instead of theirs, they scroll past.

A pest control client of mine doesn’t search “integrated pest management.” They search “how do I get rid of mice in my attic.” Same problem, completely different words. If your content only speaks the first language, you’re invisible to the people typing the second one.

Clarity isn’t about dumbing things down. It’s about translating. Knowing what your client actually calls the thing they’re trying to solve, and meeting them in that exact spot.

If this is hitting, you already know which posts of yours need a second look.

05/05/2026

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is to download the episode, follow us on your favorite podcast platform, and leave a quick review. It has a greater impact than you realize and helps us reach more listeners who need these conversations.

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453

This week on The Cookbook, I’m sitting down with someone who is redefining what growth actually looks like for high-performing leaders. Meet Dr. Erin Burgoon, PhD, social psychologist, executive coach, and bestselling author of Joy-Full AF.

Erin works with leaders at the exact moment when what got them here stops working. Whether it is scaling a company, navigating succession, or building an operation that can truly support the mission, their work sits at the intersection of psychology and strategy. With a PhD in psychology and leadership experience at Facebook and Microsoft, Erin brings both depth and real-world impact to every conversation.

If you are in a season where what used to work no longer does, this episode will help you rethink how you grow, lead, and move forward.

Listen now:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453

Connect with Erin Burgoon:
Website: https://drerinb.com/
LinkedIn: http://linkedin.com/in/drerinb

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I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they’re ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Is your website converting visitors to leads? Let’s find out. Let us run a complimentary site audit for you and see how you’re showing up.

https://lnkd.in/gXTrx_Xt

NOT EVERYTHING NEEDS TO BE SHARED TO BUILD TRUST.This is a repurposed message from last year, and it still holds. If any...
04/30/2026

NOT EVERYTHING NEEDS TO BE SHARED TO BUILD TRUST.

This is a repurposed message from last year, and it still holds. If anything, it matters more now with how much content is being pushed out every day.

There is this idea that in order to connect, you have to share everything. Every detail. Every experience. Every thought. That is not a strategy. That is just noise.

Storytelling works when it is intentional. When it has a purpose. When there is a clear takeaway for the person on the other side of it. Otherwise, it is just content that fills space without actually building anything.

Trust is not built on how much you share. It is built on how clearly and consistently you show up with something that matters to your audience.

Some people will overshare and call it authenticity. That does not mean it is effective.
The goal is not to say more. The goal is to say what actually matters.

Repurposed for a reason. Still relevant. Still necessary.

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04/30/2026

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is to download the episode, follow us on your favorite podcast platform, and leave a quick review. It has a greater impact than you realize and helps us reach more listeners who need these conversations.

Apple Podcasts: https://lnkd.in/gGcMwQiy

This week on The Cookbook, I’m sitting down with someone whose career path proves that curiosity and creativity are not mutually exclusive. Meet Lau, developmental editor, author, and former PhD behavioral scientist who turned a life of studying monkeys into a mission of helping people tell powerful stories.

Allison spent 13 years researching social behavior in primates, traveling the world and studying species that mate for life. Her work was grounded in science, structure, and deep observation. And a deep love for writing.

During COVID, Allison returned to storytelling and reconnected with a part of herself she had set aside. Today, she works as a freelance developmental editor, helping scientists, executives, and thought leaders shape memoirs and mission-driven nonfiction that resonate on a deeper level.

If you have ever felt pulled toward something creative while building a more traditional path, this episode will challenge you to listen to that voice and take it seriously.

Listen now:
Apple Podcasts: https://lnkd.in/gGcMwQiy
Spotify: https://lnkd.in/dEvFRWgW
YouTube:https://lnkd.in/gxaPmp-K
Vimeo:https://lnkd.in/grZ5izkW

Connect with Allison Lau:
LinkedIn: https://lnkd.in/gXrvUywv

®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they’re ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.
Is your website converting visitors to leads? Let’s find out. Let us run a complimentary site audit for you and see how you’re showing up.

https://lnkd.in/gXTrx_Xt

Repurposing is not about reposting. It’s about refining the message.This post is pulled from one of our past micro video...
04/30/2026

Repurposing is not about reposting. It’s about refining the message.

This post is pulled from one of our past micro videos, and shows you how your message can be repurposed in other ways.

This is important because most people think they need to create more content to get results. What they actually need is to go back, look at what they have already said, and make it clearer, sharper, and more intentional. That is what repurposing is supposed to do.

Because the problem is not a lack of content. The problem is trying to say too much to too many people. Trying to educate everyone. Trying to reach everyone. And in the process, the message loses its impact.

This is the correction.

Speak to the right people. The ones who are going to listen, learn, and take action. That is where your content starts to work.

Some people will not connect with this. Some will scroll past it. Some will think it does not apply to them. That is fine. They are not your audience.

The right people will recognize themselves in it. They will take something from it. And that is where your brand starts to build.

Repurposed with intention. Delivered with clarity. Still doing its job.

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04/30/2026

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is to download the episode, follow us on your favorite podcast platform, and leave a quick review. It has a greater impact than you realize and helps us reach more listeners who need these conversations.

Apple Podcasts: :https://lnkd.in/gGcMwQiy

This week on The Cookbook, I’m excited to introduce you to someone who truly creates magic with words. Meet Annette Mashi, copywriter and a fierce advocate for women shaping the built environment.

Annette helps female architects, interior designers, and women in the construction industry gain the visibility they deserve. Through strategic messaging and powerful storytelling, she positions them as experts, highlights the value of their work, and helps them stand out so they attract the clients they love and win their dream projects.

If you have ever struggled to explain the value of what you do, this conversation will change the way you think about visibility, messaging, and the power of the right words.

Listen now:
Apple Podcasts: :https://lnkd.in/gGcMwQiy
Spotify: https://lnkd.in/dEvFRWgW
YouTube: https://lnkd.in/gKcdrhtg
Vimeo: https://lnkd.in/ggFFUAJe

Connect with Annette Mashi:
LinkedIn: https://lnkd.in/giEPFj7g

®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they’re ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.
Is your website converting visitors to leads? Let’s find out. Let us run a complimentary site audit for you and see how you’re showing up.

https://lnkd.in/gXTrx_Xt

If your messaging feels inconsistent, this is where it changes.I am honored to be speaking at AWBO’s April Know and Grow...
04/09/2026

If your messaging feels inconsistent, this is where it changes.

I am honored to be speaking at AWBO’s April Know and Grow Series on April 14.
“Story That Sells” is a working session designed for founders who want clarity, consistency, and messaging that converts.

We will identify the story that builds trust, turn it into strategic messaging, and create content you can use immediately. You will also learn how to use AI in a way that protects your voice and strengthens your brand.

This is built for founders, leaders, and business owners who are scaling visibility, content, and communication.

Come ready. Leave clear.

April 14
11:15 AM to 1:00 PM
Lafayette Country Club

Lunch and meeting options available.

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17 S 6th Street Suite 16
Lafayette, IN
47901

Opening Hours

Monday 8am - 9pm
Tuesday 8am - 9pm
Wednesday 8am - 9pm
Thursday 8am - 9pm
Friday 8am - 9pm

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