Gigasavvy

Gigasavvy Established in 2008, GigaSavvy integrates out-of-the-box creativity and traditional marketing principles with cutting-edge digital technologies.

GigaSavvy combines 20+ years of industry experience, out­-of-­the­ box creativity and cutting-edge digital technologies to bring amazing success to our clients and partners. Our core focus is developing a strategic situational analysis for our clients. We look at our clients’ organizations and the world around them. We look at how they are currently perceived, their existing digital footprint and

plan for success based on established goals. Our ideas aren't formed in a vacuum and we don’t throw random marketing tactics against the wall and hope they stick. Our collaborative approach allows us to develop well informed and highly targeted programs that achieve and surpass intended objectives. We've created a world class working environment where creative designers, advanced coders, social media geeks, brilliant writers and experienced strategists work together under one roof, as one big happy family. We thrive on collaboration and the free flow of ideas while priding ourselves on integrity and realistic expectations. As a result, we deliver truly customized, effective solutions for our clients and partners. EXPERT SERVICES

• Website Design & Development
• Strategic Planning & Consulting
• Search Engine Marketing
• Social Media Marketing
• Photography & Video Production
• Digital & Traditional Display Advertising
• Copywriting Services
• Brand Architecture
• Graphic Design
• Branded Solutions
• Print Production & Management

KEY MARKETS

• Foundations & Non­Profits
• Fashion & Beauty
• Technology
• Entertainment, Food & Travel
• eCommerce
• Health & Medical
• Manufacturing
• Private Equity

Most importantly, we do EVERYTHING in house. When you hire GigaSavvy, you aren't just hiring an account manager and a behind the scenes team. You're hiring a fully integrated team that is passionately committed to your ultimate success.

The win isn’t born in the spotlight. It’s forged in the silence. Our Flexfit® pre-ritual campaign explores the unseen di...
03/31/2026

The win isn’t born in the spotlight. It’s forged in the silence.

Our Flexfit® pre-ritual campaign explores the unseen discipline of Surf, MMA, and NASCAR icons. Just as an athlete’s success is rooted in the "unseen" ritual, Flexfit®’s performance is the result of decades of technical refinement. Success is a habit. Precision is our standard.

Read the full case study: https://www.gigasavvy.com/work/flexfit/

A 50-year-old Japanese candy brand. A cult following in the US. A challenge: scale without losing the magic.We helped HI...
03/26/2026

A 50-year-old Japanese candy brand. A cult following in the US. A challenge: scale without losing the magic.

We helped HI-CHEW find their soul: "Choose Different. Choose Fun."

US sales went from $8M to $100M+.

The conviction was always there. We just helped them see it clearly and put it at the center of everything.

Full case study in our Brand Soul Research Report. Read the report: https://www.gigasavvy.com/brand-soul-research-report/

Quick: name a brand you depend on but don't actually like.Amazon? Comcast? Your airline?Our research has a category for ...
03/24/2026

Quick: name a brand you depend on but don't actually like.

Amazon? Comcast? Your airline?

Our research has a category for that: Never Had It.

These brands prove you can dominate without soul. But you'll never have customers who actually care about you.

Power ≠ meaning.

Read the full report: https://www.gigasavvy.com/brand-soul-research-report/

"Skype me" used to be a verb.Now it's a cautionary tale.Our research looked at 5 brands that once had soul and lost it:•...
03/19/2026

"Skype me" used to be a verb.

Now it's a cautionary tale.

Our research looked at 5 brands that once had soul and lost it:
• Victoria's Secret
• Skype
• Chipotle
• Barnes & Noble
• Facebook/Meta

The pattern? Soul doesn't disappear overnight. It erodes. One safe decision at a time.

The full story is in our Brand Soul Research Report. Read the report:

The 5 brands in our "Has Soul" category share something:They're willing to be disliked by some to be loved by others.Pat...
03/17/2026

The 5 brands in our "Has Soul" category share something:

They're willing to be disliked by some to be loved by others.

Patagonia tells you not to buy.
Liquid Death looks like a beer company.
Nike features controversial athletes.
Trader Joe's refuses to advertise.
Lego charges premium prices and doesn't apologize.

That's not arrogance. That's conviction.
Full breakdown in our new research report. Read the full report: https://www.gigasavvy.com/brand-soul-research-report/

New research, months in the making.We studied 15 brands to understand what separates the ones people believe in from the...
03/10/2026

New research, months in the making.

We studied 15 brands to understand what separates the ones people believe in from the ones people just... use.

The answer: soul.

Not positioning. Not messaging. Conviction.

Patagonia has it. Nike has it. Lego has had it for 90 years.

Victoria's Secret lost it. So did Skype. And Chipotle.

Amazon? Never had it. Neither did Comcast. (Surprised?)

The full breakdown is in our new Brand Soul Research Report.

Read the full report: https://www.gigasavvy.com/brand-soul-research-report/

What if reclaiming just a few sacred hours each week could quiet the chaos, sharpen focus, and actually make work feel… ...
02/17/2026

What if reclaiming just a few sacred hours each week could quiet the chaos, sharpen focus, and actually make work feel… better? We hit pause on the meeting marathon and piloted a no-meeting work block. The impact? Less context switching, more deep work, happier brains, and a fresh sense of momentum.

Here’s what happened when we protected time on purpose—and why this experiment earned a permanent spot in our week.

https://www.gigasavvy.com/creating-a-culture-of-productivity/

Process is supposed to help creative teams not drain the life out of them. Too much process can quietly shrink big ideas...
02/10/2026

Process is supposed to help creative teams not drain the life out of them. Too much process can quietly shrink big ideas, just like too little can create chaos. Check out our tips on how to improve operations without killing creativity, and where structure actually makes creative work better.

https://www.gigasavvy.com/the-process-paradox/

As the creative and marketing world continues to evolve, Gigasavvy President Kyle Johnston defines a bold perspective on...
01/26/2026

As the creative and marketing world continues to evolve, Gigasavvy President Kyle Johnston defines a bold perspective on the state of the industry and the principles that will shape the next generation of successful brands.Something's been quietly dying in marketing. Not suddenly, like a storm rolling in. Slowly. Like a foundation settling at the wrong angle.

Gigasavvy President, Kyle Johnston writes about what's killing it, what can save it, and why the next few years will separate the brands that lead from the ones that disappear.

Read the full manifesto here: https://www.gigasavvy.com/a-manifesto-for-the-future-of-marketing/

This year, our team was proud to participate in the Adopt-A-Family program through Share Ourselves , an incredible nonpr...
12/16/2025

This year, our team was proud to participate in the Adopt-A-Family program through Share Ourselves , an incredible nonprofit doing meaningful work in our community. The experience made it easy and rewarding to support a family during the holidays.

Thank you to everyone who helped make a family’s dreams come true this season.

AI can be a powerful tool to enhance creative ideas.We recently put it to the test for Coast Southwest, using AI-generat...
11/06/2025

AI can be a powerful tool to enhance creative ideas.

We recently put it to the test for Coast Southwest, using AI-generated imagery to spark new life into a campaign.

The results? A fresh take on visual storytelling.

See for yourself: https://na2.hubs.ly/H01Z1rt0

Address

668 North Coast Highway, #183
Laguna Beach, CA
92651

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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