Chicago Style Media

09/13/2026

Build one page for each search intent, not every keyword variation.

AC repair and AC replacement deserve separate pages because customers need different information, and the services have different job values.

“HVAC company” and “HVAC contractor” usually belong on the same page if Google shows the same websites for both searches.

Every location page should include real details from that market, including local reviews, photos, completed jobs, and service information. Simply changing the city name across identical pages does not make them useful.

Before creating separate pages for two keywords, compare the search results. If Google ranks mostly the same pages for both, build one strong page that covers the shared intent.

09/12/2026

New Google Trends feature to rank faster

Open Google Trends
- Ignore the search box
- Click CATEGORY (THIS is the new feature)
- Select your category (There are hundreds)
- Pick a trending topic and click on it
- Pick a more specific topic (THIS IS GOLD)
- Write content about it
This will let you find trending keywords your competitors have not targeted yet.

09/11/2026

Read this if you're sick of wasting money on SEO.

These things don't make you money:
- technical SEO audits
- 4x blogs/month
- rewriting meta descriptions
- adding FAQs

These things make you A LOT of money:
- ranking your transactional pages
- creating more transactional pages (rank these too)
- building internal links & backlinks

If your SEO agency does more of the former and less of the latter, you're wasting your money.

09/11/2026

Grateful for the opportunity to speak in Florida last week with business owners and leaders about how much search and digital marketing are changing.

SEO is no longer just about ranking on Google. AI search, Google Maps, reviews, websites, local visibility, and how people actually find businesses are all moving at the same time.

The businesses that adapt early will have a real advantage.

At Chicago Style Media, a big part of what we do is help local businesses understand what is changing, what actually matters, and what they should be doing about it.

Appreciate everyone who took the time to listen, ask questions, and have the conversation.

09/11/2026

Chicago Style Media is featured in USA Today.

The story gets into how we’re using AI differently than a lot of marketing agencies.

Our AI systems monitor SEO, Google visibility, websites, reviews, competitors and advertising every day. Then a human actually looks at what changed and decides what needs to happen next.

That matters because marketing should not be something an agency checks once or twice a month before a client meeting.

We’re based in Barrington and work with businesses throughout Chicagoland and beyond.

Read the USA Today feature here:

https://www.usatoday.com/press-release/story/42310/chicago-style-media-brings-a-different-kind-of-ai-marketing-model-to-chicagoland-businesses/

Barrington-based Chicago Style Media is changing how local businesses manage marketing. The veteran-owned agency uses

09/02/2026

Our AI agents watch your website, SEO, ad campaigns and search visibility 24/7 with expert-level marketing knowledge. Compare that to a junior account manager checking in when they can, who might be the third person on your account in three years. The delay costs you wasted spend, lost rankings and customers who went to a competitor first.

www.chicagostylemedia.com

07/28/2026

Big news for local businesses.

OpenAI and Yelp have officially partnered, allowing ChatGPT to surface Yelp reviews, ratings, photos, and business information when answering local search questions. Soon, users will also be able to request quotes from local service providers directly through ChatGPT.

If your Yelp profile has been collecting dust, now is the time to revisit it.

The future of local search isn’t just Google anymore.

07/13/2026

If you run a home service business in the Chicago area, you need to understand exactly how the recent weather events impacted customer search behavior.

We just finalized the 2Q ‘26 Chicago Local Search Demand Index, tracking the massive search surges across the home services sector over the last 90 days.

Driven by the extreme heat wave and severe storms the data shows exactly where the market is moving. AC repair searches jumped nearly 200%, while roofer searches skyrocketed over 1,400% compared to the same period last year.

Our report breaks down the real Google Trends data from the last 90 days and provides a clear projection for where local search demand is heading through October.

Want the full data breakdown for your specific industry?
Drop a comment below or contact us directly to get a copy of the complete 2026 Chicago Local Search Demand Index presentation.

07/10/2026

Around here, everyone has creative input… including my kids. One of them made a few edits to a past video. Hope it gives you a laugh. Happy Friday.

07/09/2026

Right person at the right time with the right message over and over again.